October 2, 2017

The New Primal Adds Grass-Fed Meat Sticks to 7-Eleven Snack Aisles Nationwide

Charleston, SC (October 2, 2017) - The perfect protein just got more convenient. The New Primal, makers of the healthiest, most responsibly-sourced meat snacks, is excited to announce that their Classic and Spicy Beef Meat Sticks will be available at over 900 7-Eleven convenience stores nationwide beginning October 2, 2017. ...

October 2, 2017

Seirus Invalidates Columbia’s Omni-Heat Patent

San Diego, CA (October 2, 2017) - A San Diego jury returned a verdict finding Columbia’s patent covering its Omni-Heat technology invalid. The jury also refused to find that Seirus’ HeatWave technology infringed Columbia’s patent. Columbia sued Seirus alleging Seirus’ HeatWave product line infringed a Columbia design patent in 2013. Columbia added two utility...

September 28, 2017

United By Blue expands team; hires new Director of Marketing and E-Commerce

PHILADELPHIA, PA (THURSDAY, SEPTEMBER 28, 2017) -- United By Blue (UBB), an outdoor apparel brand committed to cleaning up the earth’s waterways, is pleased to welcome Joanna Schnell as their new Director of Marketing and E-Commerce. Schnell will be managing all of UBB’s digital, catalog, and retail marketing to support...

September 27, 2017

GCI Outdoor Partners with Westminster College and their Westminster Expedition Semester on the Road

Higganum, CT  – GCI Outdoor, the creator of portable, durable outdoor recreation equipment and furniture, is partnering with the Westminster Expedition, one of the nation's first semester-long, experiential-education programs to be offered at any college or university. GCI is providing students with chairs to keep comfortable and tables to help stay organized...

September 27, 2017

Chad DeJong Joins Darn Tough Vermont as Director of Quality and Continuous Improvement

Northfield, VT. (September 27, 2017) – Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, has appointed Chad DeJong as Director of Quality and Continuous Improvement. As the Darn Tough brand and product collections continue to experience accelerated growth, DeJong will lead systems and...

September 27, 2017

BRICK. Digital Marketing Service Helps Retailers Build a Digital Foundation

September 27, 2017, Asheville, NC - BRICK, a subsidiary of Darby Communications, is a new digital marketing service offered exclusively to location-based retailers serving the outdoor recreation market. This service is designed to help specialty retailers drive foot and online traffic, and increase their competitive advantage by promoting products, services...

September 27, 2017

Mountain Khakis Joins Boulder Community to Restore Historic Third Flatiron Descent Trail

CHARLOTTE, N.C. – (September 27, 2017) - Mountain Khakis, a leading mountain town-inspired lifestyle apparel brand, in partnership with Boulder Climbing Community, Boulder Open Space and Mountain Parks and The Access Fund restored over 100 square feet of the historic “Third Flatiron Descent Trail” on Monday. First climbed in 1906, the Third Flatiron...

September 26, 2017

Petzl America Names Jon Rockefeller Marketing Director

SALT LAKE CITY, Utah (September 26, 2017) — Petzl, the leader in solution-based verticality and lighting equipment, today named Jon Rockefeller as marketing director for Petzl America. Rockefeller returns to Petzl after more than five years as a senior product line manager at Arc’teryx where he helped to develop innovative...

September 26, 2017

LiFT23 and Paragon Sports Donate Socks to Kids in NYC Homeless Shelters

NEW YORK, NY (September 26, 2017) – LIFT23 Corp. is pleased to announce that in conjunction with retail partner Paragon Sports, they have donated an additional 500 pairs of socks to children in NYC homeless shelters just in time for the new school year. Ed Del Guercio, LIFT23’s Founder and...

September 26, 2017

Dare 2b Introduces Women’s Athleisure Collection for Spring-Summer 2018

Portsmouth, NH (September 26, 2017) - Dare 2b is proud to debut the women’s versatile athleisure collection for spring-summer 2018, packed with style and technology that provides maximum comfort and performance. The women’s athleisure line brings in antimicrobial properties, high breathability, and quick drying features in lightweight 4-way stretch fabrics....