PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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December 12, 2017
Yakima Promotes Joel Grabenstein to Senior Director of Marketing
Lake Oswego, OR – December 12, 2017 – Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, has announced the promotion of Joel Grabenstein to Senior Director of Marketing. Grabenstein, who has been with Yakima since 2003, was previously Category Director. As Senior Director of Marketing, Grabenstein...
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December 12, 2017
Clark Little’s “Shorebreak: The Series” Is Now Available on Outside TV Features
WESTPORT, CT (Dec. 12, 2017) — Outside TV is thrilled to introduce the brand-new series “Shorebreak: The Series” to their streaming platform, Outside TV Features. The original series documents award-winning Hawaii shorebreak wave photographer Clark Little as he travels around the beautiful North Shore of Oahu, showcasing his passion to...
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December 12, 2017
Ecōths Expands Their Commitment to Fair Trade in Fall 2018
Reno, NV – December 12, 2017 – Expanding their mission to bring together the triple bottom line of People, Planet and Product, Ecōths’ clothing for men will source 60% of their styles in Fair Trade Certified™ factories in Fall 2018. Staying true to their outdoor adventure roots, Ecōths’ fall styles will...
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December 12, 2017
Heli Selects rygr to Support Communications and Marketing Initiatives
NEW YORK (December 12, 2017) – Heli, an innovative adventure travel booking platform specializing in Helicopter skiing and watersport adventures, has named rygr, an integrated marketing firm, its agency of record. “We are thrilled to partner with rygr to communicate the Heli story and bolster the recent momentum the brand has...
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December 12, 2017
Nuu-Muu Introduces the Elemental Dress Collection
Bellingham, WA (December 12, 2017) – Nuu-Muu, makers of fun and versatile athleisure dresses, debuts their latest line: The Elemental Collection. Drawing inspiration from the simplicity of nature’s elements, their newest prints combine energy, movement and balance. Designer Enid Wilson used a Q-tip to create the original prints exhibited in the...
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December 11, 2017
Maine Outdoor Brands Formed to Fuel Maine’s Outdoor Recreation Economy
December 11, 2017; Portland, ME –An alliance of like-minded business leaders and entrepreneurs representing Maine-based outdoor product and recreation interests, recently launched Maine Outdoor Brands (MOB) with the desire of working collaboratively to ignite Maine’s outdoor recreation economy. Led by a board of directors and advisory board comprised of industry...
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December 11, 2017
TerraTrike partners with Adventure Cycling to promote human-powered travel, offers holiday discounts
GRAND RAPIDS, Mich. – TerraTrike, the company known for popularizing three-wheeled adventure craft, has partnered with Adventure Cycling to offer a free year’s membership to the cycling organization alongside a $200 discount on TerraTrike accessories with the purchase of select models. “Adventure Cycling has done for bicycle travel what Einstein...
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December 11, 2017
Seirus Innovation Launches the Silverton™ Backcountry Glove
San Diego, CA (December 11, 2017) - Seirus is excited to announce the launch of the Silverton™ Component Glove. This shell-concept glove is designed specifically for the backcountry enthusiast. The Silverton™ is a dual-component glove consisting of a highly breathable waterproof outer shell coupled with an insulated insert designed for...
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December 11, 2017
Orange Mud Partners with Hellkaat Hundie Gravel Road Bike Race for 2018
Castle Rock, CO (December 11, 2017) – Orange Mud is joining The Hellkaat Hundie family for the fifth annual running of this gravel road bike race! The Hellkaat Hundie is a 100 mile timed bike race on the beautiful and hilly gravel roads in West Michigan. In conjunction with the...
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December 8, 2017
COSMIC Brings Out The Burn in a Western Style Skimo Race at Eldora
Boulder, Co (December 8,2017) - The COSMIC series, the leading ski mountaineering organization in North America, has officially kicked off eleven years of skimo. On December 1st & 2nd, racers from all over the world arrived in the Front Range of Colorado to race in a two-day format at Eldora...