PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 26, 2017
Petzl America Names Jon Rockefeller Marketing Director
SALT LAKE CITY, Utah (September 26, 2017) — Petzl, the leader in solution-based verticality and lighting equipment, today named Jon Rockefeller as marketing director for Petzl America. Rockefeller returns to Petzl after more than five years as a senior product line manager at Arc’teryx where he helped to develop innovative...
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September 26, 2017
LiFT23 and Paragon Sports Donate Socks to Kids in NYC Homeless Shelters
NEW YORK, NY (September 26, 2017) – LIFT23 Corp. is pleased to announce that in conjunction with retail partner Paragon Sports, they have donated an additional 500 pairs of socks to children in NYC homeless shelters just in time for the new school year. Ed Del Guercio, LIFT23’s Founder and...
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September 26, 2017
Dare 2b Introduces Women’s Athleisure Collection for Spring-Summer 2018
Portsmouth, NH (September 26, 2017) - Dare 2b is proud to debut the women’s versatile athleisure collection for spring-summer 2018, packed with style and technology that provides maximum comfort and performance. The women’s athleisure line brings in antimicrobial properties, high breathability, and quick drying features in lightweight 4-way stretch fabrics....
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September 25, 2017
Flylow Billie Coat and Donna Pant rack up 2018 Skier’s Choice Awards in POWDER Magazine
Flylow (www.flylowgear.com), the independent, homegrown and mountain-raised creators of outerwear and apparel, was honored this month with POWDER Magazine Skier’s Choice Awards for its women’s Billie Coat and Donna Pant. “To make the best gear, you’ve got to be willing to listen to what people really want. We talked to...
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September 25, 2017
The Conservation Alliance’s Backyard Collective Event Draws Six Member Companies to Asheville, North Carolina
ASHEVILLE, North Carolina (September 25, 2017) - More than 20 volunteers from six member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Asheville, North Carolina on September 15. The volunteers worked in support of Asheville’s RiverLink to clean up the riparian area of the Swannanoa River, removing...
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September 25, 2017
5.11 Tactical Joins Forces with Backbone Media
Irvine, Calif. (Sept. 25, 2017) – 5.11 Tactical, the global innovator of tactical apparel and gear, recently partnered with leading active lifestyle agency Backbone Media to support its strategic public relations. Renowned for its award-winning military, EMS, firefighting and law enforcement products, 5.11 has recently expanded its offerings to include...
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September 25, 2017
TMF and Polygiene Offer Cycling Pads That Utilize Polygiene Permanent Odor Control
Italian cycling pad company, TMF Quality Cycling pads, announces the launch of fully-Polygiene-treated cycling pads. The new partnership allows TMF to treat their pads with Polygiene Odor Control Treatment, providing the ultimate in comfort, freshness and odor control in cycling pads. TMF aims to inspire athletes to surpass their limits...
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September 25, 2017
Farm to Feet Celebrates National Public Lands Day with Limited-Edition Bears Ears Sock
Mt. Airy, North Carolina (September 25, 2017) — Farm to Feet, makers of 100% American socks, introduces the limited-edition Bears Ears sock in celebration of National Public Lands Day, Saturday, September 30, 2017. The sock, which commemorates the Utah National Monument that has been the center of the public lands...
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September 22, 2017
Seirus Hires GGI Agency for Colorado Sales Representation
San Diego, CA (September 22, 2017) - Seirus Innovation, leaders in cold weather accessories and cutting edge technologies, is proud to announce they have hired GGI Agency for the Colorado territory. A Denver-based operation with over a decade of experience in the Colorado area, GGI is unique in that they...
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September 21, 2017
National Monument Changes Could Adversely Affect Local Economies
Jackson, Wyo., September 21, 2017 – Following a leaked memo from the Department of the Interior, which recommends resizing national monuments or opening them up to mining, logging and industrial purposes, The Center for Jackson Hole relates that potential changes to monuments have gateway community members worried. As part of...