PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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November 30, 2017
Leave No Trace Center for Outdoor Ethics Announces 2018 Hot Spot Locations for its Leave No Trace in Every Park Initiative
November 30, 2017 (Boulder, Colo.) With more than 12 billion people visiting public lands each year, the need for Leave No Trace outdoor education is greater than ever before. As part of the Leave No Trace Center for Outdoor Ethics’ Leave No Trace In Every Park initiative, the Hot Spot...
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November 29, 2017
Superfeet Unveils ME3D™ Recover; Industry’s First Fully Customized Recovery Slide
FERNDALE, Wash. (November 29, 2017) – With more than 40 years’ experience crafting and perfecting foundational support for life on the go, Superfeet is building on the successful introduction of FitStation powered by HP, and proudly previews the next evolution of the experience with ME3D™ Recover – recovery slides. FitStation...
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November 29, 2017
La Sportiva Bolsters Sales Team with Jeff Sadler
(BOULDER, Colo.) – La Sportiva, producers of the world’s finest mountain footwear since 1928, announces today the hiring of Jeff Sadler as national sales manager. Sadler joins the brand from Deuter and will work closely with the network of independent sales reps and La Sportiva dealers that are crucial to...
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November 29, 2017
ORTOVOX launches BEACON RETIREMENT PROGRAM
LONGMONT, CO – Some things get better with age. Electronic safety equipment isn’t one of them. That’s why Ortovox is continuing its Beacon Retirement Program, offering a $75 credit toward a new 3+ beacon with Smart Antenna Technology, to make being found easier. ORTOVOX is committed to mountain safety. From...
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November 28, 2017
The New Primal Expands Distribution to U.S Air Force and U.S. Army Exchanges Nationwide
Charleston, SC (November 28, 2017) – Fueled by a commitment to put first-rate foods in the hands of all humankind, The New Primal is now proudly distributing to those who serve the United States. As makers of the healthiest, most responsibly-sourced meat snacks, The New Primal is honored to announce...
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November 28, 2017
Balega Silver Sock Honored with Awards from SELF and Runner’s World Magazine
Durham, N.C. (November 28, 2017) – Balega International, a leading sock brand in the run specialty market, earned Gear of the Year from Runner’s World Magazine for 2017 for its innovative Silver performance running sock. Balega’s new Silver technical running sock, which debuted in February, also was the recipient of...
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November 28, 2017
Native Eyewear Announces First Installment of New Styles in 2018 Sunglasses Collection
LONGMONT, Colo. (November 28, 2017) — Native Eyewear announced today two new styles from its 2018 sunglasses collection now available for purchase both in stores and online. The Wells and Acadia embrace Native’s ‘Roam Free’ lifestyle and continue Native’s core philosophy that fuses function and performance with style. Native has...
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November 28, 2017
Outdoor Research hires Liz Braund as Head of Product
SEATTLE, Wash. (November 27th 2017) – Outdoor Research, the Seattle-based apparel and gear manufacturer, hired Liz Braund, a veteran with 20 years of experience in outdoor and active apparel product development, as its new head of product, effective immediately. In her new role, Braund will oversee a product development team...
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November 28, 2017
Mountainsmith Announces New Website and Branding
Golden, CO (November 28, 2017) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is pleased to announce the reveal of their new website and logo evolution as part of a larger initiative to solidify the brand story in the seasons to come. Mountainsmith has successfully launched a brand-forward website that...
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November 28, 2017
Truce x Slingshot Sports
Portland, OR (November 28, 2017) - Truce, the super-sweet handmade bag division of TREW, have created another line of unique bags using upcyled and recycled materials for the enjoyment of all bag aficionados. Teaming up with Slingshot Sports, the Truce x Slingshot bags reuse prototype kitesurf materials that would otherwise have...