November 16, 2017

LifeStraw Debuts Next Generation of Water Filtration Technology for Holidays: First Kids’ Filtration Bottle, Adapter Kit for Popular Bottles, and Multi-Use Lead Reduction Filter

LAUSANNE, Switzerland (November 16, 2017) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, has introduced its next generation of consumer water filtration products in time for the holidays. New products include: LifeStraw Play, the industry’s first and only two-stage filtration bottle for...

November 16, 2017

United By Blue Opens New Store and Outdoor Inspired Cafe

PHILADELPHIA, PA (THURSDAY, NOVEMBER 16, 2017) - United By Blue (UBB), the sustainable outdoor apparel brand with a mission to remove a pound of trash from the earth’s oceans and waterways for every product sold, announces today their move into a new flagship store. The pending LEED Platinum certified space...

November 15, 2017

Balega Opens Application for 2018 Impi Ambassador Team

Durham, N.C. (Nov. 15, 2017) - Balega, a leading performance sock brand in the run specialty market, has opened the application portal today for its fourth annual “Impi” influencer team. Impi team members will represent Balega as brand ambassadors to help illuminate Balega’s core pillars – performance, excellence, harmony, creativity...

November 15, 2017

Grassroots Connect breaks record for attendance, engagement during fall buying show

KNOXVILLE, TENNESSEE – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, announced a record number of attendees and pre-booked appointments at their annual fall buying show. Organizers confirmed 982 total attendees – an increase of 13% from 2016 – which included Grassroots member...

November 15, 2017

DUDE, Idaho 12ver was Officially Selected For Winter Wildlands Alliance Backcountry Film Festival

Victor, Idaho (November 15, 2017) - Sego Ski Co, the leading handcrafted, made-in-the-Tetons ski company, is proud to have Sego athlete Mark Ortiz in The 13th Annual Winter Wildlands Alliance Backcountry Film Festival. Since the initial one-film screening in 2005, the festival has grown into a 90-minute showcase of top...

November 14, 2017

Mt. Bachelor’s Winter Season Lifts Off This Saturday

BEND, Ore. – Mt. Bachelor announced today that it will open for the 2017-2018 winter season on Saturday, Nov. 18. Additionally, the resort’s 96-hour lift ticket sale will kick off on Thursday, Nov. 16. “It’s exciting to get an early start to the 2017-2018 ski/snowboard season,” said John McLeod, Mt....

November 14, 2017

Portsmouth Polar Plunge Supports 46th Annual Rotary Thanksgiving Dinner

PORTSMOUTH, N.H. – For the fifth straight year, the Warren Miller Road Crew is proud to announce their annual Polar Plunge, Nov. 22 at noon on Wallis Sands Beach, in support of the Portsmouth Rotary Thanksgiving Dinner. The first 20 plungers to bring a non-perishable food item and join the...

November 14, 2017

Share the Stoke of Surfing this Holiday Season with Sharkbanz

Charleston, S.C.—Nov. 14, 2017— This holiday season, Sharkbanz, the proven, wearable shark deterrent, is teaming up with acclaimed surf artist Jay Alders, to share the stoke of surfing. Jay has created a one-of-a-kind design that celebrates the majesty of sharks, which will be featured on t-shirts, available on Sharkbanz.com and...

November 14, 2017

TREW Re-Designs Women’s Line for Winter 2017/18

Portland, OR (November 14, 2017) – TREW, designers and builders of style-inspired, kick-ass performance outdoor apparel, re-focuses’ their attention on the most powerful buying segment… women. Bringing in certified talent to redesign their entire women’s collection, TREW is nailing down the lines that make women’s pieces fit right, while keeping that...

November 14, 2017

Purple Orange Brand Communications Opens Colorado Office and Recruits New Talent

Jackson Hole, WY — Creative brand communications agency Purple Orange is pleased to announce a new office opening and new hires. Located in WY at the base of Jackson Hole’s town-hill Snow King Mountain, Purple Orange Brand Communications has served a wide-range outdoor, healthy lifestyle, and natural food clients since 2009....