PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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November 6, 2017
Nester Hosiery brings Chris Nitzsche on board as VP of Sales
Mt. Airy, North Carolina (November 6, 2017) — Nester Hosiery, a leading U.S. manufacturer of performance merino wool socks,, announced it has hired Chris Nitzsche as Vice President of Sales. Nitzsche will be responsible for expanding sales of Nester Hosiery’s Farm to Feet brand in the specialty channel and creating...
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November 6, 2017
Jackson Hole Icons Melvin Brewing and Teton Gravity Research Collaborate on the Gnarliest Pilsner on the Planet
JACKSON, WY (November 6, 2017) — Melvin Brewing is announcing the newest brew to its lineup – brewed specifically for those that get after it in the mountains – with the Pils-gnar. Collaborating with fellow ski bums, neighbors, and old friends at Teton Gravity Research, Melvin Brewing and TGR are...
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November 3, 2017
Kitsbow to Donate 50 Percent of November 3 Sales to Redwood Credit Community Fund
PETALUMA, Calif. (November 3, 2017) — Kitsbow, Sonoma County based maker of premium cycling clothing and accessories, is donating 50 percent of its total sales from Friday, November 3 to the Redwood Credit Community Fund. The Community Fund will directly aid the North Bay Fire Relief Fund, supporting the four...
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November 3, 2017
United By Blue ups the ante on Blue Friday, their nationwide DIY cleanup initiative
PHILADELPHIA, PA (FRIDAY, NOVEMBER 3, 2017) - United By Blue (UBB), the sustainable outdoor apparel and lifestyle brand with a mission to remove a pound of trash from the earth’s oceans and waterways for every product sold, is announcing their second annual Blue Friday event. The Black Friday alternative is...
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November 2, 2017
Aventura Clothing Acquires Women’s Knitwear Brand Icelandic Design
Reno, NV – November 2, 2017 – Family owned and operated, Aventura Clothing is excited to announce the brand acquisition of Icelandic Design and its subsidiary brands, Wooly Bully and Newari Accessories. The acquisition will allow Aventura to strengthen its presence in the women’s fashion category while continuing to carry...
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November 2, 2017
Yaktrax Amplifies Marketing with New Website and “Stand Up to Winter” Campaign
DURHAM, N.C. (November 2, 2017) – Yaktrax, the active outdoor brand synonymous with snow and ice traction, brings extra muscle to its winter 2017/18 consumer efforts with the introduction of the all new www.yaktrax.com website and an updated marketing campaign. These efforts underscore a commitment to advancing the Yaktrax brand...
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November 1, 2017
5.11® Donates $20,000 from Proceeds of Defender-Flex Pants and Jeans to National Law Enforcement Officers Memorial Fund
Irvine, CA (Nov. 1, 2017) – The 5.11 Always Be Ready® brand campaign centers around providing individuals with the best quality products so they can be ready to help those in need, protect and serve, and crush goals. 5.11 brand supporter, inaugural CrossFit Games winner, and Newark, California Lieutenant and...
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November 1, 2017
Darby Communications’ Stand Up Initiative is Accepting Applications
Asheville, NC – November 1, 2017 – Darby Communications’ acclaimed Stand Up Initiative is now accepting applications for its 2018 program. The initiative, launched in November 2016, provides pro-bono PR related services to awarded environmental non-profits with projects focusing on environmental and sustainable advocacy, or the preservation and protection of public...
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November 1, 2017
Introducing the Orange Mud Adventure Project
Adventure is at the heart of Orange Mud. The passion of athletes is what fuels our drive, designs and energy to explore. For 2018, Orange Mud is launching The Orange Mud Adventure Project. This platform is aimed at creating a film, or films, that will document selected athletes as they...
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October 31, 2017
Outdoor Project’s Summer Block Party Series Raised Over $24,000 for Local Nonprofits
PORTLAND, OREGON – Outdoor Project, an outdoor adventure digital media company found online at outdoorproject.com, announced today that their 2017 event series has wrapped up, and they officially raised over $24,000 for their local nonprofit partners: Adventure Without Limits, North Shore Rescue, Denver Mountain Parks Foundation, SheJumps, Oregon Natural Desert...