PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 31, 2017
Outdoor Research awards 2017 sales agencies of the year
SEATTLE, Wash. (Oct. 31, 2017) – Outdoor Research this month named Les Agences Stéphane Morin (ASM), of eastern Canada, as its 2017 North America Sales Agency of the Year and Bivouac Outdoor, of New Zealand, as its 2017 Distributor of the Year. ASM won the award by helping Outdoor Research...
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October 31, 2017
Strafe and Powder Productions Partner to Unveil Second Season of Iconic Lifts Film Series
ASPEN, Colo. (October 31, 2017) — Strafe, a technical outerwear brand inspired by living life in the mountains, has partnered with Powder Productions to showcase the world’s most storied chairlifts in the second season of the Iconic Lifts film series. The series premieres Tuesday, Oct. 31 with a profile of...
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October 31, 2017
Q Drink Healthy Reaches 100 Store Milestone in the USA
Vancouver, BC (October 31, 2017) Q Drink Healthy, the all-natural quercetin-based sport drink mix is now available at over 100 independent health food and co-op retailers across the US - from Idaho to Maine. The 100th store milestone partnership is with Berry’s Natural Food Market in Youngstown, Ohio. The owners...
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October 31, 2017
Introducing “Heroes in the Wild,” an Outside TV Web Exclusive
WESTPORT, CT — Outside TV, the leader in adventure-sports content, is proud to announce a brand-new pilot episode of “Heroes in the Wild,” exclusive to OutsideTV.com and their free app Outside TV Features. The new show follows one military veteran and one former professional athlete paired up to embark on...
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October 30, 2017
Sierra Designs Welcomes New VP/GM
October 30, 2017 - Boulder, CO – Sierra Designs, the Colorado-based brand known for innovative outdoor products, is excited to welcome veteran Exxel Outdoors team member George Bryant back as the brand’s new Vice President and General Manager. Bryant has a long history with Exxel Outdoors, having started as a...
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October 30, 2017
Lizard Skins becomes Exclusive Worldwide Distributor of Grip Boost® Batting Gel
American Fork, Utah: We are pleased to announce, as of August 15, 2017, Lizard Skins began as the Exclusive Worldwide Distributor of Grip Boost® Batting Gel. Grip Boost’s unique gel formula was originally developed to restore the tackiness to receiver’s football gloves. A reformulated version of the product was later...
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October 30, 2017
With Massive Strides in Endurance and Run, Darn Tough Remains on Pace for Record Holiday Season
Northfield, VT. (October 30, 2017) – Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, continues to outpace forecasts with profound growth across all categories. The brand claims a 32 percent increase for the third quarter, year-over-year, spurred by the addition of nearly 100...
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October 30, 2017
United By Blue introduces a new bison-insulated, waterproof jacket
PHILADELPHIA, PA (MONDAY, OCTOBER 30, 2017) - United By Blue (UBB), an outdoor apparel and lifestyle brand focused on waterway conservation, is proud to introduce the Bison Sport Jacket, a sustainable jacket designed and constructed entirely in North America. The Bison Sport Jacket is a waterproof winter coat made with...
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October 27, 2017
Grassroots Outdoor Alliance Connect returns to Knoxville with four-day national buying show, Nov. 7-10, 2017
KNOXVILLE, TENNESSEE – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, will bring their four-day national buying show to the Knoxville Convention Center, Nov. 7-10, 2017. Efficient, affordable and effective for all attendees, Grassroots Connect is the only national show designed specifically to...
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October 26, 2017
Yuba Bikes Staff Donating Wages to North Bay Fire Relief Effort
Cotati, CA (October 26, 2017) – In the wake of the North Bay forest fires that ripped through Sonoma County, burning homes and businesses indiscriminately, Yuba Bikes is donating their wages to help fire relief agencies in the region. Each staff member at Yuba Bikes is generously donating one day’s...