PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 9, 2017
inov-8 Adds Shoe-Industry Vet Brendan Murray as US Sales and Marketing Manager
Southborough, MA (August 9, 2017) — Continuing to strengthen its US sales and marketing teams, inov-8 – the iconic running/fitness footwear, apparel and gear brand with roots in what’s often considered trail running’s birthplace, the UK’s Lake District – has hired 20-year industry veteran Brendan Murray as their new US...
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August 9, 2017
Ruffwear Contributes $50,000 to Public Lands Defense Fund
BEND, Ore. (August 9, 2017) – Ruffwear has contributed $50,000 to The Conservation Alliance to support the organization’s efforts to protect and defend public lands in the United States. The Conservation Alliance will direct the funds into its new Public Lands Defense Fund, created by the organization to preserve and...
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August 8, 2017
Conservation Alliance Awards Kelty 2017 Outstanding Partnership Award for Rocky Mountain Efforts
BOULDER, COLO. (August 8, 2017) - Kelty®, a leader in providing innovative adventure gear and everyday outdoor products built to last, was awarded The Conservation Alliance's 2017 Outstanding Partnership Award, presented at Outdoor Retailer Summer Market 2017 for the company’s continued contributions to Conservation Colorado, an environmental conservation organization executing preservation programs. Each...
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August 8, 2017
New Spring 2018 Adventure Travel Apparel from Craghoppers
Portsmouth, NH (August 8, 2017) - Craghoppers, the leading travel apparel brand, has announced their most comprehensive collection of travel clothing for Spring 2018. Known for technical innovations in their apparel, Craghoppers’ Spring 2018 collection embraces performance and protection. After their successful launch of the Protect | Liberate marketing campaign,...
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August 8, 2017
Dive into Professional Surfer Ian Walsh’s Routine
VENICE, Calif. – August 8, 2017 – HANAH, the creator of Ayurvedic superfood HANAH ONE, is proud to bring you an exclusive video series that explores the morning routines of some of the world’s most inspiring athletes and adventurers. HANAH has launched their fourth episode featuring surf legend Ian Walsh....
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August 7, 2017
GU Energy Labs Launches New Small Batch Collection
Berkeley, Calif. (August 7, 2017) – Last fall, GU Energy Labs turned to its community of athletes to nominate and vote for the next great Energy Gel flavor. After the votes were tallied, GU’s innovation team hit the kitchen to bring the voter’s choice flavor to fruition. The company announced the...
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August 4, 2017
Big Agnes Announces Bob Swanson Memorial Exploration Grant
STEAMBOAT SPRINGS, Colo. – Big Agnes®, the leading manufacturer of tents, sleeping bags and pads, is pleased to introduce the Bob Swanson Memorial Exploration Grant. Announced at the Outdoor Retailer Summer Market last week, the grant will offer funding of up to $5,000 annually for trips and expeditions that represent...
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August 3, 2017
Mountain & Adventure Festival World Premiere
The annual Mountain & Adventure Festival Gathering kicks off Labor Day Weekend with a four-day celebration of outdoor sports and lifestyle. Within its extensive program, the festival offers Mountain Recreation Sports; Yoga and Wellness; Pro Athlete Presentations; Photography Clinics; Music, Film, and Relaxation. The festival allows focus on one area of interest,...
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August 3, 2017
Otter Products to Open Retail Store
FORT COLLINS, Colo. – OtterBox is more than just a phone case. The brand is about a feeling of confidence, connection and community. To that end, Otter Products, the company behind OtterBox, will soon open Otter Shop, a retail experience in its hometown of Fort Collins, Colo. The first OtterBox...
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August 3, 2017
FIX Manufacturing- Board Sword, Wheelie Wrench & Powder Pliers – Available Now!
Laguna Beach, CA – After a successful 2016 Kickstarter campaign, FIX Manufacturing multi-tools are now available for purchase via FIX Mfg website and select specialty retailers nationwide. Born from the desire to revolutionize portable and wearable tools, Fix Manufacturing is raising the bar for innovation in action sports. Brainchild of...