PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 18, 2017
The OIA Industry Lunches Return to Outdoor Retailer Summer Market
Boulder, Colo. – OIA announces their Industry Lunches: The Launch of the 50 State Recreation Economy Reports, Living Your Brand and Designing With Repair in Mind; as well as the full schedule of Outdoor University education sessions, presented by OIA. All trade show attendees are welcome to come enjoy lunch...
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July 18, 2017
Chamois Butt’r Hosts Butt’rd Up Morning Bike Ride/Run at Outdoor Retailer Summer Market
Pleasant Valley, Missouri (July 18, 2017) – Chamois Butt’r, the ultimate skin lubricant and chamois cream developed to improve skin comfort, invites you for an early morning bike ride or run at Outdoor Retailer Summer Market in Salt Lake City. This ride / run will take place Thursday morning (Day...
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July 18, 2017
Speaker Roster Announced for This Land is Our Land March for Public Lands at Outdoor Retailer Summer Market in Salt Lake City
BOULDER, Colo. (July 18, 2017) – The Outdoor Industry Association (OIA), The Conservation Alliance and Outdoor Alliance announced the speaker lineup for the This Land Is Our Land March for Public Lands on July 27 at Outdoor Retailer in Salt Lake City. The This Land Is Our Land March is...
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July 18, 2017
Vibram Launches Website to Support Its Finished Goods Business in Canada
CONCORD, Mass. – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, announces the launch of its own Canadian website designed to support its Finished Goods Business in Canada. “This is a critical step for Vibram as we continue to grow our Finished Goods Business...
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July 18, 2017
Outdoor Retailer Q&A with American Outdoors TV & CampMaid Inventor
SALT LAKE CITY, UT. – CampMaid today announced American Outdoors TV Show is filming Q&A with CampMaid’s inventor at this year’s 2017 Outdoor Retailer Show. Attend and participate in the LIVE Q&A to meet the inventor of CampMaid, Ken Yocum, and hear about his journey becoming one of the fastest growing...
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July 17, 2017
Sweet Protection Increases Sales Force, Adds Three New Rep Groups to Growing Roster
Trysil, Norway (July, 17) - The Norwegian-based Sweet Protection, designers of cutting edge whitewater, snowsports, and mountain bike helmets and apparel, has added three new sales teams to their growing roster for the busy summer season. DP and Associates, Tokul Creek Marketing, and independent rep Alex Stratmann will represent Sweet...
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July 17, 2017
Big Agnes Expands International Distribution Capabilities in Canada and Europe
STEAMBOAT SPRINGS, Colo. (July 17, 2017) - Big Agnes today announced its opening of third party distribution facilities in Kamloops, Canada, and Rotterdam, Netherlands, designed to help the company meet the growing demand for its products internationally. Centrally located in key markets, the distribution centers will decrease shipping time to...
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July 17, 2017
In Spring 18 line, Outdoor Research builds on core categories of shells, climbing, travel, accessories
SEATTLE, Wash. (July 17, 2017) – As its guiding principle, Outdoor Research creates gear built ‘For the Journey Ahead.’ Part of all adventurous journeys is being prepared for any kind of outdoor sport or situation. For Spring 2018, Outdoor Research builds on and reinvents some of its core product collections...
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July 17, 2017
Chas Fisher Joins Verde Brand Communications and Verde Strategy
DURANGO, Colo. (July 17, 2017) – Chas Fisher will serve Verde Brand Communications as COO, and Verde Strategy as Co-leader, effective immediately. “Chas was the very first person to hire me to do brand communications 16 years ago, and since then we’ve become great colleagues, built a friendship, and seen...
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July 17, 2017
Kokatat set to roll out three new PFDs in 2018
ARCATA, California – Kokatat, with a long history of groundbreaking innovations in paddling gear, will embolden its award-winning line of life vests in 2018 with three new PFDs. The three new life vests place a premium on combining safety and comfort. Two – the Proteus and the Naiad – are...