July 17, 2017

Chas Fisher Joins Verde Brand Communications and Verde Strategy

DURANGO, Colo. (July 17, 2017) – Chas Fisher will serve Verde Brand Communications as COO, and Verde Strategy as Co-leader, effective immediately. “Chas was the very first person to hire me to do brand communications 16 years ago, and since then we’ve become great colleagues, built a friendship, and seen...

July 17, 2017

Kokatat set to roll out three new PFDs in 2018

ARCATA, California – Kokatat, with a long history of groundbreaking innovations in paddling gear, will embolden its award-winning line of life vests in 2018 with three new PFDs. The three new life vests place a premium on combining safety and comfort. Two – the Proteus and the Naiad – are...

July 17, 2017

Mountainsmith Announces New Scream Series Ultra Light Packs and Vasquez Peak Series Tents for 2018

Golden, CO (July 17, 2017) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear— takes their light, backcountry gear to another level with their announcement to redesign the brand’s popular Scream series ultra light packs, as well as introduce the Vasquez Peak series in line with their extensive line of backpacking...

July 17, 2017

Slackline Industries Teams Up With CamelBak Pursuit Series

BOULDER, Colo. (July 17, 2017) – Slackline Industries is proud to announce its inclusion as an activity partner of the CamelBak Pursuit Series, offering “Intro to Slacklining” classes taught by Slackline Industries Pro Staff Heather Larsen. “For outdoor enthusiasts, building balance, core strength and concentration is key to improvement in...

July 17, 2017

Farm to Feet partners with Appalachian Trail Conservancy and creates AT Collection for Spring 2018

Mt. Airy, North Carolina (July 17, 2017) — Farm to Feet, makers of 100% American socks, has entered into a multi-year agreement with the Appalachian Trail Conservancy (ATC).  As part of the agreement a portion of sales from its new Harpers Ferry sock will go to support the organization and...

July 14, 2017

Ascent360 Helps New Skiers Fall In Love With The Sport

Golden, CO, July 14th, 2017 - Ascent360 today announces how its Customer Data Platform (CDP) is helping ski areas across the country better connect with and convert more new skiers into lifetime season pass holders.  “Ascent360 allows us to jump into the customer marketing deep end,” said Tony Hickok, director of...

July 14, 2017

Meet Jennifer Pharr Davis at the Farm to Feet booth at Outdoor Retailer Summer Market

Mt. Airy, North Carolina (July 14, 2017) — Farm to Feet, makers of 100% American socks, will be hosting celebrated long-distance hiker and author Jennifer Pharr Davis at the Outdoor Retailer Summer Market in Salt Lake City, UT, July 26-29.  Davis will be signing copies of her most recent book,...

July 13, 2017

Sweet Protection Joins Marin Bikes, Sponsors 2017 Marin Enduro Team Mountain Bike Athletes

Trysil, Norway (July 13, 2017) - The Norwegian-based Sweet Protection, makers of premium mountain bike helmets and apparel, is joining with Marin Bikes to sponsor the Marin Enduro team in the California Enduro Series (CES), as well as at other enduro mountain bike events across the country. Athletes Amy Morrison,...

July 13, 2017

OluKai Continues POW! WOW! Partnership by Sponsoring Long Beach Art and Culture Festival

Orange County, CA (July 13, 2017) ─ OluKai, the premium, Hawaiian-inspired lifestyle brand, is excited to continue its partnership with POW! WOW! as an official footwear sponsor of POW! WOW! Long Beach, a weeklong festival that brings unique art and culture to public spaces. OluKai’s partnership with the organization aligns...

July 13, 2017

Costa Announces Key Roster Changes to Stregnthen its position in Core Markets

Daytona Beach, Fla. (July 13, 2017) - Costa Del Mar, manufacturer of premium polarized sunglasses for life on and off the water, announced today several new positions and promotions. New hires and redefined roles highlight Costa’s rapid growth and attention to their core fishing community and sport market. “We’re proud...