June 2, 2017

Astral’s Social Campaign and Hemp Product Launch Put #NatureFirst

June 2, 2017 – Asheville, NC – Nature. It’s what drives Astral’s business decisions, product design and lifestyle. Without Nature, clean water and wild places to play, our world would be a different place. It’s what inspires the Astral team to call in “sick” on any given day when the...

June 1, 2017

Sierra Designs Hits the Road to Encourage Everyone to “Think Outside”

June 1, 2017 - Boulder, CO – Sierra Designs, the Colorado-based brand known for innovative outdoor products, is hitting the road to encourage people to “think outside.” The Think Outside Tour for tech reps launched this month and will run through the end of August. Sierra Designs team member Troy...

June 1, 2017

Independent Maryland Bike Shops Assist Annual Face of America Ride to Gettysburg

Mt. Airy, Maryland – World T.E.A.M. Sports’ annual Face of America bicycle and hand cycle ride to Gettysburg, Pennsylvania depends on the assistance and support of many supporting partners and sponsors, including Maryland’s Mt. Airy and College Park Bicycles. Owned and managed by longtime bicycling expert Larry Black, the shops provide...

June 1, 2017

Petzl Announces New Sales Leadership for the Rockies

SALT LAKE CITY, Utah (June 1, 2017) — Petzl the leader in solution-based verticality and lighting equipment, welcomes Ascension Sales LLC as new sales representation for the Rocky Mountain territory. Petzl appointed Ascension Sales LLC, a Golden, CO-based agency, to lead its Sport sales representation effective June 1. The firm...

June 1, 2017

PrimaLoft Enhances Line of Performance Fabric and Yarn Technologies for Year-Round Applications and Elevated Levels of Comfort

LATHAM, N.Y. (June 1, 2017) - PrimaLoft, Inc. (www.PrimaLoft.com), the world leader in providing comfort solutions with high-performance insulation, fabrics and yarns, today announced it has developed a focused collection of Performance Fabrics and Yarn technologies, resulting in more year-round product applications and elevated consumer comfort.  Available to brand partners...

June 1, 2017

LifeStraw is Honored with Halo Gold Award for its ‘Follow The Liters’ Transactional Campaign, Launches Commitment to Reach One Million School Children by 2018

LAUSANNE, Switzerland (June 1, 2017) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, was honored with a Halo Gold Award at a ceremony held today during the 15th annual Engage for Good conference in Chicago. The Halo Awards honor businesses and nonprofits...

June 1, 2017

#FindYourTrail Celebrates America’s National Trails System

SILVER SPRING, MD – Today, several federal agencies and nonprofit organizations announced the launch of #FindYourTrail to celebrate the upcoming 50th anniversary of the National Trails System as well as the Wild & Scenic Rivers System in 2018. Over the next two years, #FindYourTrail will invite visitors from all backgrounds...

May 31, 2017

Chamois Butt’r Launches Newly Designed Website

Pleasant Valley, Missouri (May 31, 2017) – Chamois Butt’r, the ultimate athletic skin lubricant and chamois cream developed to improve skin comfort, unveils a newly designed website to coincide with the launch of its new packaging that debuted earlier this year. The new Chamois Butt’r site features an updated flow...

May 31, 2017

Hydro Flask Expands My Hydro™ Customization Program

Bend, OR (May 31, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to announce the addition of its Standard Mouth bottle sizes to My Hydro™, a first-of-its-kind customization program. Beginning May...

May 31, 2017

Paddlesports Retailer’s Free Lodging for Retailers is Going Fast

Madison, WI – May 31, 2017 – Paddlesports Retailer, the new official trade show of the paddlesports industry, has seen a tremendous return from the paddle community since debuting its room incentive a week ago. “The industry has jumped on the opportunity; being incentivized with free lodging is huge for...