PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 19, 2017
“It’s like a hammock, but better” – TreePod introduces a novel way to relax with the new Cabana and Lounger
BOULDER, Colo. — TreePod – Hanging Habitats, the award-winning company behind the original portable treehouse, is expanding its line of hanging hideaways. The new TreePod Cabana and Lounger, featuring a more sophisticated look and open design, will launch on Kickstarter September 19. Easy to set up with a single point...
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September 18, 2017
Paddlesports Retailer 2017 Lays Strong Foundation, Builds Momentum for Year Two
MADISON, Wis. – Sept. 18, 2017 – The inaugural Paddlesports Retailer tradeshow debuted late August in Madison, Wis. with a strong showing from attending paddlesports brands and retailers alike. 125 paddling brands were represented across 70,000 square feet of sold-out show floor, which buzzed with activity from more than 275...
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September 18, 2017
Raleigh Electric and IZIP Bring On 3 New Territory Sales Managers
SIMI VALLEY, Calif. (Sept. 18, 2017) - Raleigh Electric and IZIP, manufacturers of industry-leading electric bikes, have added three new territory managers to the sales team, as both brands continue to grow and expand in the market. “As the category, and our sales, continue to scale, the addition of these...
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September 18, 2017
Balega Debuts Limited Edition ‘Grit and Grace’ Collection to Benefit Breast Cancer Prevention Partners
Durham, N.C. (September 18, 2017) – Balega, a leading performance sock brand in the run specialty market, is proud to announce its continued support of Breast Cancer Prevention Partners (BCPP) with the release of its limited-edition Grit and Grace collection. One dollar for every pair of Grit and Grace socks sold will...
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September 15, 2017
GoPure Receives 2017 Eco-Excellence Award
Wilton, CT (September 15, 2017) – PuriBloc GoPure™ – creators of the first-ever portable, reusable water purifier – has won the 2017 Eco-Excellence Award™ in the Pet Gear category for their companion product, GoPure Pet™. The Eco-Excellence Awards, now in their 7th edition, is the only award of its kind...
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September 15, 2017
Dare 2b Introduces Men’s Athleisure Collection for Spring-Summer 2018
Portsmouth, NH - Dare 2b is proud to debut the men’s versatile athleisure collection for spring-summer 2018, packed with technology and style, perfect for working out but also ideal for errands or just relaxing. The men’s athleisure line brings in water repellent, moisture-wicking, and high-visibility features in lightweight fabrics for...
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September 15, 2017
TerraTrike releases new touring trike, the Gran Tourismo, invites era of ‘trikepacking’
GRAND RAPIDS, Mich. (September 15, 2017) — TerraTrike (www.terratrike.com), a pioneer in the recumbent trike industry, has released a new touring trike for the era of bikepacking. The Grand Tourismo (GT) is the result of 20 years of innovation, incorporating performance enhancements alongside TerraTrike’s signature ergonomics. “The bikepacking bandwagon is really picking...
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September 13, 2017
Kari Traa Launches “Celebrate Yourself” Marketing Campaign, Addresses Daily Pressures and Expectations Women Face
Oslo, Norway — Kari Traa, Europe’s fastest-growing women’s apparel manufacturer and No. 1 baselayer brand in Scandinavia, launches its largest marketing campaign to date — “Celebrate Yourself” — a full-scale initiative in Europe and North America that empowers women to celebrate themselves and their personal pursuits for staying happier, healthier...
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September 13, 2017
PrimaLoft, Inc. Names Clark Jin to New Sales & Marketing Leadership for Asia-Pacific
LATHAM, N.Y. (US), Xiamen (China), Munich (Germany), (September 13th, 2017) – PrimaLoft, Inc. (www.primaloft.com), the world leader in providing comfort solutions with high-performance insulations, fabrics and yarns, has announced the addition of a new member to the Asian-Pacific (APAC) team. Clark Jin (Jin Lukai), will serve in the new role...
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September 13, 2017
World T.E.A.M. Sports’ Adventure Team Challenge Encourages Athlete Cooperation
Eagle, Colorado, September 13, 2017 – Adaptive and able-bodied athletes from across the United States will gather in Eagle September 14 for national non-profit World T.E.A.M. Sports’ annual Adventure Team Challenge. Ten teams of athletes will complete three outdoor sporting stages beginning September 15 at the rustic Rancho del Rio...