PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 24, 2017
Help Protect Coral Reefs with Sharkbanz
Charleston, S.C.—Aug. 24. 2017—Sharkbanz, the affordable, wearable shark deterrent, is partnering with reef-friendly Hippo Sweat sunscreen to help protect coral reefs. With every purchase of a Sharkbanz product on Sharkbanz.com, consumers can add on Hippo Sweat’s Sunscreen Lotion or Face Paste for a discounted price of $5. 100% of the...
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August 24, 2017
Pearl Meyer Athletes Inspired by World T.E.A.M. Sports’ Adventure Team Challenge
Eagle, Colorado, August 24, 2017 – It’s not the finish that matters; it’s the journey to successfully complete the sporting event. For participants of national non-profit World T.E.A.M. Sports’ annual Adventure Team Challenge, an inclusive outdoor multisport competition to be held in the high mountains north of Eagle, Colorado this...
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August 24, 2017
Slackline Industries Draws Community and City Together to Create Public Slackline Course in Boulder Park after Ban Lifted
BOULDER, Colo. — At the start of 2017 slacklining in Boulder parks was a crime. After years of lobbying from Slackline Industries and active community members, the Boulder City Council in March agreed to put rules in place that would allow slacklining in certain parks. Now, to make slacklining more...
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August 24, 2017
Katadyn Debuts BeFree 3.0L Filtration System
Minneapolis, Minn. (August 24, 2017) — Katadyn is proud to launch the new BeFree 3.0L Filtration System, the largest addition to its award-winning BeFree water filtration system line. The new BeFree 3.0L holds the most fluid ounces while providing the same rapid flow rate (read: 2-liters per minute) and unique...
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August 24, 2017
The Conservation Alliance Responds to Interior Secretary Ryan Zinke’s National Monument Review Summary Report
Interior Secretary Ryan Zinke today submitted a report to President Trump in which he reportedly recommends that the President alter the boundaries of some National Monuments designated since January 1996. The Interior Department did not release the full report, and provided no specifics about which monuments would be impacted, but...
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August 23, 2017
Third Annual SHIFT Makes Business Case for Public Lands
Jackson, WY (August 23, 2017) — The Center for Jackson Hole announces its third annual SHIFT Festival will take place November 1-3 in the birthplace of the world’s first national park, Jackson Hole, Wyoming. Tickets go on sale today at www.shiftjh.org. SHIFT is a completely unique gathering that galvanizes stakeholders...
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August 22, 2017
SOG adjusts distribution channels, MAP policy to increase level of service
LYNNWOOD, Wash. – Strengthening its commitment to both the consumer experience and retailer support, SOG Knives & Tools will tighten its distribution channels and launch a program designed to deliver better enforcement of its Minimum Advertised Price (MAP) policy. “This is an important two-pronged process that will bring value to...
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August 22, 2017
Light & Motion Gets Smart with the New Vibe Series, a Revolutionary Approach to Bike Lights
Marina, CA, August 22, 2017 – Light & Motion, the premier US manufacturer of performance bike lights, has announced the launch of the new Vibe series, a completely new lighting concept built around delivering effortless safety to urban riders. The revolutionary, button-free Vibe head and taillights feature smart sensors that recognize...
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August 22, 2017
Outdoor Participation Rate Reaches 48.8%
Nearly half of all Americans over the age of six, or 48.8% of the US population, participated in outdoor recreation at least once in 2016. That equates to a total of 144.4 million people – two million more people than participated in 2015. These findings are part of the Outdoor...
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August 22, 2017
OluKai Supports Mahalo, Hawai’i Sail Between Hawaiian Islands
Maui, HI ─ August 22, 2017 ─ OluKai, the premium, Hawaiian-inspired lifestyle brand and its nonprofit, the Ama OluKai Foundation are excited to continue a multi-year partnership with the Polynesian Voyaging Society (PVS) by supporting the Mahalo, Hawai’i Sail. The six-month inter-island journey kicked-off on August 16 when the voyaging...