June 7, 2017

Zenbivy Reaches $50,000 Kickstarter Crowdfunding Goal in First 48-Hours of Campaign

SPOKANE, Wash.  – Zenbivy, an innovative, outdoor start-up company focused on bringing you a comfortable night’s sleep in the outdoors, successfully funded its recently launched Kickstarter campaign in the first 48 hours. With a fundraising goal of $50,000, Zenbivy’s campaign received overwhelming support in the first two days collecting more...

June 7, 2017

Outdoor Industry Association Announces Incoming Board Members 

BOULDER, Colo. (June 7, 2017) – Outdoor Industry Association (OIA), the trade association and catalyst for meaningful change for the outdoor recreation industry, is proud to announce three newly elected board members today. The following directors will officially take or return to their seats at the upcoming board meeting, preceding the upcoming Summer Market Outdoor Retailer trade show: Scott Buelter, CEO – Ascent360 Mike...

June 7, 2017

Nova Scotia Fishermen’s Association Relies on Mustang Survival as Part of Major Safety Investment

Burnaby, BC – Mustang Survival®, the North American brand known for innovative solutions for the most demanding marine environments, is pleased to announce that the Gulf Nova Scotia Fleet Planning Board (GNSFPB) has made another round of major investments in safety equipment which includes 1,200 Mustang Survival immersion suits. As...

June 7, 2017

Outside TV Introduces June Programming and OTV Features Expanded Offering

Westport, CT.)  Outside TV, leading provider in action and adventure sports content announces the network programming line-up for the month of June and introduces series to the OTV Features App. The App is FREE to download and available via Amazon Prime, ROKU, Android, Apple TV and iOS. The free app allows...

June 6, 2017

Revant Optics Expands Business to Offer Replacement Lenses for Any Brand

(Portland, OR.) Revant Optics, the industry leader in aftermarket replacement lenses, is proud to announce the launch of ‘Every Lens, Any Brand’ — an expanded offering of over 60,000 SKUs of premium-quality replacement lenses for top brand name sun and Rx frames, such as Oakley, Spy, Smith, Ray-Ban, Maui Jim,...

June 6, 2017

Flying Tent, the world’s first all-in-one floating tent, bivy tent, hammock and rain poncho, lands in the US market

BOULDER, Colo. — The outdoor industry is demanding gear that is as versatile and durable as it is well-designed – and Flying Tent is delivering the goods. Announcing their launch on the U.S. market, Flying Tent is poised to make an impression as the world’s first all-in-one floating tent, bivy...

June 6, 2017

inov-8 Brings on SIMBOL Communications as PR Agency of Record

Southborough, MA (June 6, 2017) — In the first of two moves to augment its US marketing, inov-8 has hired Park City-based SIMBOL Communications as their Public Relations agency of record. The running footwear, apparel and gear brand, with roots in the heart of the UK’s fell-running community and a...

June 6, 2017

LifeStraw Signs on as Official Filtration Partner for REI Outessa Events This Summer and Fall

LAUSANNE, Switzerland – June 6, 2017 - LifeStraw®, a global leader in developing innovative filtration and purification products, today announced it will be the official filtration partner of the REI Outessa events, three-day adventures connecting women with the outdoors in a supportive learning environment. The series incorporates activities, inspiration and...

June 5, 2017

Smartwool Announces New Canadian Sales and Marketing Team

Steamboat Springs, Colo. (June 05, 2017) — Today, Smartwool announced two new hires to the brand’s Canadian team. “The growth of our team is indicative of our recent growth in the marketplace, as the brand has been gaining momentum for two years,” said Smartwool Canada Sales and Marketing Director, Corey...

June 5, 2017

OluKai Releases One-of-a-kind Collection as tribute to Hōkūle‘a’s Homecoming

Orange County, CA ─ June 5, 2017 ─ OluKai announces the launch of commemorative Hōkūle‘a-inspired footwear collection featuring actual pieces of sailcloth used on Hōkūle‘a. The collection will be available in extremely limited distribution on June 17, 2017 in conjunction with Hōkūle‘a’s return to Hawai‘i. Over the past three years,...