PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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June 1, 2017
#FindYourTrail Celebrates America’s National Trails System
SILVER SPRING, MD – Today, several federal agencies and nonprofit organizations announced the launch of #FindYourTrail to celebrate the upcoming 50th anniversary of the National Trails System as well as the Wild & Scenic Rivers System in 2018. Over the next two years, #FindYourTrail will invite visitors from all backgrounds...
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May 31, 2017
Chamois Butt’r Launches Newly Designed Website
Pleasant Valley, Missouri (May 31, 2017) – Chamois Butt’r, the ultimate athletic skin lubricant and chamois cream developed to improve skin comfort, unveils a newly designed website to coincide with the launch of its new packaging that debuted earlier this year. The new Chamois Butt’r site features an updated flow...
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May 31, 2017
Hydro Flask Expands My Hydro™ Customization Program
Bend, OR (May 31, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to announce the addition of its Standard Mouth bottle sizes to My Hydro™, a first-of-its-kind customization program. Beginning May...
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May 31, 2017
Paddlesports Retailer’s Free Lodging for Retailers is Going Fast
Madison, WI – May 31, 2017 – Paddlesports Retailer, the new official trade show of the paddlesports industry, has seen a tremendous return from the paddle community since debuting its room incentive a week ago. “The industry has jumped on the opportunity; being incentivized with free lodging is huge for...
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May 31, 2017
Outdoor Project and Ecliptic Brewing Co. to Host 4th Annual Solstice Block Party for the Portland Outdoor Community on Saturday, June 17, 2017
PORTLAND, OREGON (May 30, 2017) – Outdoor Project and Ecliptic Brewing have teamed up for the 4th Annual Solstice Block Party, a free event open to the public hosted at Ecliptic Brewing in the Mississippi District on Saturday, June 17, from 3 p.m. to 10 p.m. Attendees will enjoy an...
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May 30, 2017
AMGA Partners with Sterling to Create the Craig Luebben Education Fund
Biddeford, ME – With a goal of $25,000 by the end of 2018 and $50,000 by 2019, the 10-year anniversary of Luebben’s death, Sterling will kick-off the fundraising with a match initiative to encourage others to donate. “Craig was a long-time Sterling Ambassador who not only helped us test new...
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May 26, 2017
Executive leaders of outdoor industry release statement on Outdoor Retailer show move
Executive leaders from the outdoor industry are releasing the below statement in regards to Outdoor Retailer, and the future of the show’s location. Denver is the answer. As executive leaders of outdoor industry companies, with no direct economic stake in the result, we believe it’s important to make a clear...
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May 25, 2017
Eagle Creek Unveils New Cargo Hauler Special Edition For Spring 2018
San Diego, Ca. – Owning the Duffel Category is not something Eagle Creek takes lightly. With the introduction of the new Cargo Hauler Special Edition, Eagle Creek continues to stake its claim as the leader in product design versatility and durability. Building on the extremely successful Cargo Hauler Duffel franchise,...
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May 25, 2017
Kelty Announces Cross Country Tech Rep “Wander Lost Tour” Embracing “Van Life” May 25 – Aug. 31, Traveling To Festivals and Educating Retailers
BOULDER, COLO. (May 25, 2017) - Kelty®, a leader in providing innovative adventure gear and everyday outdoor products built to last, today announced its cross country Wander Lost Tour for tech reps, May 25 to August 31. Stopping at over 400 retailers in 30 states while living in a specially...
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May 25, 2017
College Outside Joins The Conservation Alliance
Bend, Ore., (May 23, 2017) — The Conservation Alliance today welcomes College Outside as its newest member. College Outside is the outdoor industry’s primary connection to the college demographic. Over 200 collegiate outdoor groups use College Outside’s retail site to purchase gear for their programs, leaders, and members. “Our goal...