PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 18, 2017
Outdoor Retailer Q&A with American Outdoors TV & CampMaid Inventor
SALT LAKE CITY, UT. – CampMaid today announced American Outdoors TV Show is filming Q&A with CampMaid’s inventor at this year’s 2017 Outdoor Retailer Show. Attend and participate in the LIVE Q&A to meet the inventor of CampMaid, Ken Yocum, and hear about his journey becoming one of the fastest growing...
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July 17, 2017
Sweet Protection Increases Sales Force, Adds Three New Rep Groups to Growing Roster
Trysil, Norway (July, 17) - The Norwegian-based Sweet Protection, designers of cutting edge whitewater, snowsports, and mountain bike helmets and apparel, has added three new sales teams to their growing roster for the busy summer season. DP and Associates, Tokul Creek Marketing, and independent rep Alex Stratmann will represent Sweet...
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July 17, 2017
Big Agnes Expands International Distribution Capabilities in Canada and Europe
STEAMBOAT SPRINGS, Colo. (July 17, 2017) - Big Agnes today announced its opening of third party distribution facilities in Kamloops, Canada, and Rotterdam, Netherlands, designed to help the company meet the growing demand for its products internationally. Centrally located in key markets, the distribution centers will decrease shipping time to...
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July 17, 2017
In Spring 18 line, Outdoor Research builds on core categories of shells, climbing, travel, accessories
SEATTLE, Wash. (July 17, 2017) – As its guiding principle, Outdoor Research creates gear built ‘For the Journey Ahead.’ Part of all adventurous journeys is being prepared for any kind of outdoor sport or situation. For Spring 2018, Outdoor Research builds on and reinvents some of its core product collections...
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July 17, 2017
Chas Fisher Joins Verde Brand Communications and Verde Strategy
DURANGO, Colo. (July 17, 2017) – Chas Fisher will serve Verde Brand Communications as COO, and Verde Strategy as Co-leader, effective immediately. “Chas was the very first person to hire me to do brand communications 16 years ago, and since then we’ve become great colleagues, built a friendship, and seen...
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July 17, 2017
Kokatat set to roll out three new PFDs in 2018
ARCATA, California – Kokatat, with a long history of groundbreaking innovations in paddling gear, will embolden its award-winning line of life vests in 2018 with three new PFDs. The three new life vests place a premium on combining safety and comfort. Two – the Proteus and the Naiad – are...
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July 17, 2017
Mountainsmith Announces New Scream Series Ultra Light Packs and Vasquez Peak Series Tents for 2018
Golden, CO (July 17, 2017) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear— takes their light, backcountry gear to another level with their announcement to redesign the brand’s popular Scream series ultra light packs, as well as introduce the Vasquez Peak series in line with their extensive line of backpacking...
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July 17, 2017
Slackline Industries Teams Up With CamelBak Pursuit Series
BOULDER, Colo. (July 17, 2017) – Slackline Industries is proud to announce its inclusion as an activity partner of the CamelBak Pursuit Series, offering “Intro to Slacklining” classes taught by Slackline Industries Pro Staff Heather Larsen. “For outdoor enthusiasts, building balance, core strength and concentration is key to improvement in...
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July 17, 2017
Farm to Feet partners with Appalachian Trail Conservancy and creates AT Collection for Spring 2018
Mt. Airy, North Carolina (July 17, 2017) — Farm to Feet, makers of 100% American socks, has entered into a multi-year agreement with the Appalachian Trail Conservancy (ATC). As part of the agreement a portion of sales from its new Harpers Ferry sock will go to support the organization and...
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July 14, 2017
Ascent360 Helps New Skiers Fall In Love With The Sport
Golden, CO, July 14th, 2017 - Ascent360 today announces how its Customer Data Platform (CDP) is helping ski areas across the country better connect with and convert more new skiers into lifetime season pass holders. “Ascent360 allows us to jump into the customer marketing deep end,” said Tony Hickok, director of...