PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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May 16, 2017
Petzl GRIGRI+ Drives High Demand at Specialty Retailers
SALT LAKE CITY, Utah (May 16, 2017) — The new Petzl GRIGRI+ is driving high demand at specialty retail stores thanks to its user friendliness, durability and anti-panic function. “The demand for the GRIGRI+ has been off the charts. The additional features that are built into this device make it...
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May 16, 2017
Superfeet Announces Chuck Sanson as New Director of Business Development
FERNDALE, Wash. (May 16, 2017) – Superfeet, leaders in custom fit insoles, comfort footwear, and the world’s first foot-scanning and footwear recommendation platform, is adding to its executive team, with Chuck Sanson appointed as Director of Business Development. Focusing on Superfeet’s new technologies, Sanson will create strategies and growth initiatives...
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May 16, 2017
Grassroots Outdoor Alliance brings together 200 brands and retailers for ‘ultra-efficient’ Connect show at key outdoor industry moment
ALBUQUERQUE, NEW MEXICO (May 16, 2017) -- Grassroots Outdoor Alliance, the national organization of independent specialty retailers, will bring more than 200 businesses to Albuquerque next month for their spring Summit and Connect trade show -- an event featuring five days of learning, five days of business, and one big...
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May 16, 2017
Amanda Coker Shatters Women’s and Men’s Highest Annual Mileage Record with Tailwind Nutrition Endurance Fuel
Durango, CO – May 16, 2017 – At the start of May 2016, 24-year-old ultracyclist, Amanda Coker, set out to beat the women’s Highest Annual Cycling Mileage Record. Within 130 days, she shattered that record, and soon after took the men’s record of 76,076, set just 15 months before by...
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May 16, 2017
Evolve Retreat Co. Launches Premier All-Inclusive Luxury Rocky Mountain Retreat
CALGARY (May 16, 2017) – Evolve Retreat Co (“Evolve”) is launching their first ever “taster” retreats at Azuridge Estate Hotel from May 23 to 25 and May 25 to 27. The brainchild of doctor Ingemaud Gerber, Evolve retreats offer luxurious accommodations, breathtaking surroundings, world-class experts and a personalized wellness program...
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May 16, 2017
Farm to Feet set to welcome hikers to Appalachian Trail Days
Mt. Airy, North Carolina (May 16, 2017) — For the second year Farm to Feet, makers of 100% American socks, will welcome thru-hikers to Damascus, VA, May 19-21, as the the title sponsor of Appalachian Trail Days. The annual weekend celebration of the Appalachian trail, attracts over 20,000 people, comprised...
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May 15, 2017
Boundary Launches Ultimate Modular Backpack on Kickstarter
Salt Lake City, UT - May 15, 2017 — A new and innovative modular backpack designed to make life more comfortable launched on Kickstarter today. Designed for commuters, photographers and travelers, The Boundary Prima Pack is available now for the early bird special of $179. The Prima pack is the...
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May 12, 2017
By Any Other Name: Kwik Tek Is Now Airhead Sports Group
Denver, CO – Aaron Kramer, President & CEO, announced this week that Kwik Tek officially changed its name to Airhead Sports Group. Aaron Kramer explains that the new name better reflects the evolving focus of the company, adding, “AIRHEAD Sports Group is more descriptive of our immediate and long term plans. We are poised for...
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May 12, 2017
Annual Face of America from World T.E.A.M. Sports Completes Journey to Gettysburg
Holbrook, New York, May 12, 2017 – For the nearly 600 riders participating in national non-profit World T.E.A.M. Sports’ April 29-30 Face of America bicycle and hand cycle ride to Gettysburg, Pennsylvania, the exceptional camaraderie between adaptive military veterans and able-bodied athletes was their primary reason for riding. Under cloudy...
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May 12, 2017
BioLite Expands NanoGrid Modular Lighting System
Brooklyn, NY, May 12, 2017 – BioLite, an innovator in off-grid energy technologies, wants to change the way outdoor adventurers light up the night. Debuting this spring are three additions to its modular NanoGrid Lighting System: the BaseLantern, the world’s first flatpack Bluetooth lantern, and the SiteLight Mini and SiteLight...