March 15, 2017

Zenbivy Teams-Up with Verde Brand Communications for Integrated PR, Social Media, and Crowdfunding Partnership

SPOKANE, Wash. (March 15, 2017) – Zenbivy, an innovative, outdoor-inspired start-up company where minimalism and comfort intersect, has partnered with leading active lifestyle, integrated communications agency Verde Brand Communications for PR, social media management, and crowdfunding services. Zenbivy is disrupting the conventional way of sleeping outdoors with its new Zenbivy...

March 15, 2017

Implus Announces Acquisition of Global Leisure Concepts

(DURHAM, N.C.) – March 15, 2017 – Implus, a provider of athletic, fitness, and outdoor accessories, today announced the acquisition of Global Leisure Concepts Pty Ltd. (GLC). Based just outside of Melbourne, Australia, GLC previously operated as a distributor of Implus and other branded sporting goods products in the region. GLC’s...

March 15, 2017

Mustang Survival Celebrates at Bassmaster Classic with Mike McClelland

Burnaby, BC - Mustang Survival®, the North American brand known for innovative solutions for the most demanding marine environments, will be on hand at this month’s 2017 Geico Bassmaster Classic presented by DICK’S Sporting Goods in Houston, TX, March 24 – 26, 2017. Displaying and selling the most popular fishing...

March 15, 2017

Seirus Introduces New Heatwave™ Technology Face Protection for Winter ’17-‘18

San Diego, CA (March 15th, 2017) - Seirus is pleased to debut their new face protection with Heatwave™ technology for winter ’17-’18, featuring the next evolution in warmth and comfort. Seirus’ Heatwave technology is designed with a dual stage heat system, both kinetic and reflective, and utilizes one’s own heat creation.  The kinetic stage amplifies...

March 14, 2017

Royal Robbins Joins The Conservation Alliance

Bend, Ore., (March 14, 2017) — The Conservation Alliance today welcomes Royal Robbins as its newest member. The heritage brand’s commitment to The Conservation Alliance is the latest in a series of new environmental and corporate social responsibility initiatives led by CEO Michael Millenacker. “Environmental safekeeping is the foundation of our...

March 14, 2017

Beeline Bikes Works with Amazon To Offer Free Bicycle Assembly

SAN FRANCISCO, Calif. (March 14, 2017) – Beeline Bikes, the mobile bike shop that comes to you, is working with Amazon to provide on-site bicycle assembly and set-up for customers in eligible areas. Offering seamless convenience and all the amenities of a traditional brick-and-mortar bike shop, Beeline’s mobile platform brings...

March 14, 2017

Craghoppers Introduces New Men’s Authentic Outdoor Apparel for Winter 2017

Portsmouth, NH (March 14, 2017) – Craghoppers is pleased to introduce the new Authentic Outdoor Apparel collection for Winter 2017, featuring classic styles that can be worn straight from the trail to dinner. From iconic oxford style shirts to great layering pieces, this collection has any adventurer covered. The Authentic...

March 14, 2017

Red Paddle Co Adds Sales Partnerships in North America

Vancouver, BC - Red Paddle Co, the world’s most popular inflatable stand up paddleboard brand, today announced eight new partnerships with sales groups to address its rapid growth in product demand across the U.S. The partnerships consist of industry experts with existing brand knowledge, which will help to increase product...

March 13, 2017

GU Welcomes New Athletes to the 2017 GU Crew

Berkeley, Calif. (March 13, 2017) – GU Energy Labs announces 13 new athletes to the GU Crew in the run, bike, triathlon, field and ski categories. These new additions round out an amazing group of athletes including triathletes Mirinda Carfrae, Rob Krar, climber and mountaineer Steve House, and adventure cyclist...

March 9, 2017

Black Diamond Announces Key Hires and Promotions to Executive, Product and International Sales Teams

Black Diamond Equipment®, a global leader of innovative active outdoor performance equipment and apparel, has appointed Trent Bush as its vice president of apparel and Radhika Ray to the newly created position of vice president of strategy and investor relations for Black Diamond, Inc. Additionally, Stephan Hagenbusch was promoted to...