June 30, 2017

Summer Seasonals from Upslope Brewing Hitting Shelves

Boulder, Colo. (June 30, 2017) —Just in time to quell the summer heat, Upslope Brewing Co launches its Limited Release Thai Style White IPA today. Returning for its fourth year as a summer seasonal, this unique style offers a one-of-a-kind refreshment perfectly suited for your next summer adventure. A collaboration...

June 29, 2017

Flambeau Outdoors updates signature trunk-style tackle boxes, still proudly made in the USA

MIDDLEFIELD, OHIO – Seventy years ago, two brothers in northern Wisconsin started a company built on a homemade injection molding machine and a love of the outdoors. To celebrate 70 years of tradition and innovation in the fishing industry, Flambeau Outdoors is releasing a new and improved iteration of its...

June 29, 2017

OluKai Makes Strategic Investment in Adventure Storytelling Brand Roark Revival

Orange County, CA ─ June 29, 2017 ─ OluKai, the premium, Hawaiian-inspired lifestyle brand is excited to announce a new partnership with Roark Revival, an Orange County California-based adventure travel apparel brand, founded by Ryan Hitzel. Through the partnership, Roark Revival will remain a separate entity under the leadership of...

June 29, 2017

Bringing outdoor women together: Deuter partners with Wild Women’s Project

LONGMONT, Colorado – Deuter, maker of women’s specific Slim Line (SL) hiking and trekking backpacks, is proud to participate in a Wild Women’s Project Summit Trip, July 7-10 in the San Juan Mountains, near Telluride, CO. Wild Women’s Project is a mountain retreat and leadership summit providing valuable opportunities for...

June 29, 2017

Sierra Designs Goes Back to Its Roots for Spring ’18 Pack Line

June 29, 2017 - Boulder, CO - The team at Sierra Designs didn’t have to look far for inspiration to craft its newest line of backpacks. The Spring ’18 pack styles are recreations of three iconic designs found in the brand’s 1973 product catalog, updated with modern materials and features....

June 28, 2017

ALLIED Feather & Down to Celebrate 30th Anniversary at ORSM

Montebello, California (June 21, 2017) — Though not quite the household name of many of its brand partners, ALLIED Feather & Down has been a powerful force in the outdoor industry for longer than many of them have existed. This summer, ALLIED is celebrating 30 years in business and will be honoring the occasion...

June 28, 2017

Gateway Trade Funding to Attend Summer OR

BREA, Calif. – Outdoor industry companies in need of flexible short- term financing solutions are encouraged to stop by the Gateway Trade Funding booth at the Outdoor Retailer Summer Market trade show being held July 26-29 in Salt Lake City and learn more about available, affordable options. Gateway Trade Funding,...

June 28, 2017

Balega Presents Induna Award to Two Stores at Fleet Feet Sports National Conference

Durham, N.C. (June 28, 2017) – Balega International, a leading performance sock brand in the run specialty market, honored two Fleet Feet Sports stores for outstanding community service and presented its prestigious Induna award to the Roanoke and West Hartford store owners during the annual Fleet Feet Sports National Conference...

June 28, 2017

Royal Robbins’ Moves Exclusively to 100% Fluorocarbon-Free DWR

SAN FRANCISCO, Calif. (June 28, 2017) — Royal Robbins’ Spring 2018 collection will exclusively feature 100% non-fluorinated “Ec-0 DWR™”: an eco-friendly upgrade with the same waterproof performance features of its predecessor. Royal Robbins is the first US outdoor brand to eliminate the use of PFC-based DWR treatments by expanding the Ec-0...

June 28, 2017

Mountain Hub Appoints rygr to Lead Public Relations Efforts

PARK CITY, Utah — Mountain Hub, a rapidly growing, community-fueled platform for the outdoors, has partnered with integrated marketing agency rygr to lead the brand’s public relations efforts. “Our goal at Mountain Hub is to connect the outdoor community. Mountain Hub helps everyone from casual enthusiasts to elite professionals access...