April 25, 2017

Vibram To Launch Blue Carrarmato Sole at Struktur Event

CONCORD, Mass. (April 24, 2017) – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, today announced it will launch a blue sole honoring the 80th anniversary of its Carrarmato shoe sole design. The blue sole will debut at this week’s creative conference, Struktur, in Portland,...

April 25, 2017

Eagle Creek Sponsors PCT P3 Program in 2017

San Diego, CA  – Eagle Creek is proud to announce that it is a sponsor of the new P3 program from the Pacific Crest Trail Association, helping 10 thru-hikers promote responsible use of the PCT. As part of a joint effort between the PCTA and their partners, P3 will highlight...

April 25, 2017

Outdoor Industry Association Releases The Outdoor Recreation Economy Report

WASHINGTON, D.C. – April 25, 2017 – Outdoor Industry Association (OIA) today released The Outdoor Recreation Economy report, the largest and most comprehensive report of its kind that captures the power of a vast economic engine that creates billions in consumer spending and millions of good-paying American jobs. A sector...

April 24, 2017

World T.E.A.M. Sports’ Face of America Brings Together Adaptive and Able-Bodied Athletes

King of Prussia, Pennsylvania, April 24, 2017 – More than 150 adaptive military veterans from the United States, Puerto Rico, and Canada will gather in King of Prussia, Pennsylvania and in Arlington, Virginia the afternoon of April 28 for the Face of America bicycle and hand cycle ride to Gettysburg....

April 24, 2017

Sierra Designs Hits the Trail for Year Two with Packing It Out

April 24, 2017 - Boulder, CO – Sierra Designs, the Colorado-based brand known for innovative outdoor products, is excited to announce another year of partnership with Packing It Out, a team of activists working to raise awareness of litter conditions along America’s trails. Sierra Designs is expanding its sponsorship agreement...

April 24, 2017

Ibex Outdoor Clothing, KEEN Inc. and Osprey Packs Come Together to Secure Owyhee Canyonlands Permanent Protection

PORTLAND, OR. (April 24, 2017) —Ibex Outdoor Clothing (Ibex), KEEN Inc. (KEEN) and Osprey Packs (Osprey) are pleased to announce the release of “Wild Owyhee.” This 14-minute film celebrates the beauty and treasure of Oregon’s Owyhee Canyonlands and drives awareness to the Owyhee Coalition, led by Oregon Natural Desert Association...

April 24, 2017

Slackline Industries partners with Trees for the Future, launches new Zero Waste packaging

BOULDER, Colorado — Tipping its hat to the importance of Earth Day, Slackline Industries, the leader in slackline competition standards and producer of high-quality slackline systems, is pleased to announce the launch of Zero Waste packaging and a new partnership with Trees for the Future. All new slackline kits from...

April 21, 2017

Boulbol and Sims form SIMBOL Communications offering full PR/Marketing services: Wolf Tooth signs as first client

Minneapolis, Minnesota (April 19, 2017) — Wolf Tooth the home-grown bicycle components manufacturer from Minneapolis, has hired Park City-based SIMBOL Communications to handle a variety of PR and marketing services for the foreseeable future. The brand is renowned among cycling enthusiasts for producing high-quality component upgrades for existing drivetrains and...

April 20, 2017

Evolv Sports and Designs launches an affordable adaptive foot for climbing.

Evolv Sports and Designs furthers their commitment to the adaptive community with the launch of the EAF (Evolv Adaptive Foot) an affordable option for lower limb amputees looking to get into rock climbing. For years Evolv has manufactured the Eldo-Z shoe to go with a prosthetic. But due to high...

April 20, 2017

Grassroots Outdoor Alliance expands to 64 retailers with new members in California, Idaho and Maine

(April 20, 2017) – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is welcoming three new members to their independent retailer network. The new Grassroots retail members include Alpenglow Sports (Tahoe City, Calif.), Home Town Sports (McCall, Idaho) and Maine Sport Outfitters...