PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 20, 2017
Outdoor Project Launches An 8-City Block Party Series
PORTLAND, OREGON (April 20, 2017) – Outdoor Project—found online at outdoorproject.com—announced their upcoming block party event series today. The parties will be happening at local microbreweries in eight cities across the West. They are sponsored nationally by BullFrog Sunscreen, free, and open to all ages. They will include plenty of...
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April 20, 2017
Darn Tough Vermont Maintains Momentum, First Quarter Revenue Up 28 Percent
Northfield, VT. (April 20, 2017) – Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is proud to announce that its multi-quarter growth run continues with first quarter revenue up 28 percent year-over-year. The company’s impressive increases across all categories are a clear indicator...
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April 20, 2017
Peak Design Pledges 100% to #WeKeepItWild Campaign on Earth Day
San Francisco, CA - Peak Design, maker of essential carry equipment and camera accessories, will donate 100% of proceeds from its online sales this Earth Day to the non-profit, the Conservation Alliance. In conjunction with the Alliance’s 3rd annual #WeKeepItWild campaign, Peak Design joins over 20 other Conservation Alliance members that...
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April 19, 2017
Big Agnes Strengthens Sales Team with Kinetic Reps and Sky Ambitions
STEAMBOAT SPRINGS, Colo. (April 19, 2017) – Big Agnes Inc., the Steamboat Springs-based outdoor brand, is pleased to announce the addition of Kinetic Representatives, LLC and Sky Ambitions to its sales team, covering the Mid-Atlantic and New England regions, respectively. The two agencies will manage sales of Big Agnes shelters,...
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April 19, 2017
Outdoor Retailer, Outdoor Industry Association, The Conservation Alliance and Outdoor Alliance Host March to Celebrate Public Lands at Outdoor Retailer Summer Market Thursday, July 27, from 4:30 – 6:30 p.m.
SAN JUAN CAPISTRANO, Calif. — April 19, 2017 — Outdoor Retailer, Outdoor Industry Association (OIA), The Conservation Alliance and Outdoor Alliance today announced that cooperatively they will host a march to the Utah State Capitol to celebrate public lands on Day Two, Thursday, July 27, at Outdoor Retailer Summer Market....
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April 19, 2017
Thousands of Americans to Hit the Trail this National Trails Day
Silver Spring, MD – Thousands of events will have hundreds of thousands of Americans outdoors and having fun on American Hiking Society’s National Trails Day® this Saturday, June 3, 2017. Every trail beckons adventure and has a story to share with any person willing to discover it, and American Hiking...
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April 19, 2017
Cross-Canada Paddlers Rely on Kokatat Gear
ARCATA, California – A pair of 19-year-old canoeists set off from Quebec City this week, embarking on a 4,500-mile paddle across Canada. Kokatat, the paddling industry’s leading manufacturer of technical apparel, has the responsibility of ensuring the pair is outfitted with the driest, most advanced outerwear available. On their Cross-Canada...
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April 19, 2017
Farm to Feet sponsors “America’s Toughest DOUBLE Road Marathon”
Mt. Airy, North Carolina, April 19, 2017 — Farm to Feet, makers of 100% American socks, is proud to announce its title sponsorship of the inaugural Blue Ridge Double Marathon. The sponsorship is in addition to Farm to Feet’s continuing sponsorship of the Blue Ridge Marathon as the official sock. ...
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April 19, 2017
Tepui Tents Partners with Branding Agency, Nemo Design
Santa Cruz, Calif. (April 19, 2017) —Tepui Tents, a leading manufacturer of rooftop tents and outdoor adventure gear, announced a partnership with Portland-based Nemo Design for marketing initiatives, brand strategy, and creative design. Tepui selected Nemo Design for its deep history in outdoor- and active-lifestyle brand building. “Nemo does what...
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April 18, 2017
ORTOVOX to give away a piece of Tasmania — Merino Cool Wool
ORTOVOX introduced the functional sheep fiber in 1995 – the start of a Bavarian success story. Today the Taufkirchen-based company sources its Tasmanian wool from six selected farms: a collaboration that has forever been characterized by friendship, transparency and high standards of animal welfare. But what is this functional fiber’s secret?...