PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 18, 2017
ORTOVOX to give away a piece of Tasmania — Merino Cool Wool
ORTOVOX introduced the functional sheep fiber in 1995 – the start of a Bavarian success story. Today the Taufkirchen-based company sources its Tasmanian wool from six selected farms: a collaboration that has forever been characterized by friendship, transparency and high standards of animal welfare. But what is this functional fiber’s secret?...
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April 18, 2017
Beeline Bikes Launches Beeline2U Program
SAN CARLOS, Calif. (April 18, 2017) – Beeline Bikes, the mobile bike shop, announces the Beeline2U Program allowing specialty product brands to access its network of mobile bike shops for fulfillment. Previously, this functionality required technology integration, but a new solution will allow a wider group of direct-to-consumer sellers to...
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April 18, 2017
Dell EMC Joins World T.E.A.M. Sports’ Face of America as a Supporting Partner
Holbrook, New York, April 17, 2017 – National non-profit World T.E.A.M. Sports’ inclusive April 28-30 Face of America bicycle and hand cycle ride to Gettysburg, Pennsylvania, today welcomed the support of Dell EMC as a participating event partner. The annual two-day journey to the Civil War battlefields of Gettysburg honors...
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April 18, 2017
Red Paddle Co. Puts Inflatable Paddleboard Through Ultimate Durability Test
Vancouver, BC (April 18, 2017) - Red Paddle Co, the world’s most popular inflatable stand up paddleboard brand, has put its most popular inflatable board through “Board Vs.” “Board Vs.” is a series of 10 of the most extreme destruction challenges conducted during the past two weeks that test one inflatable...
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April 18, 2017
Yukon Trading Company and Marmot Part Ways
SEATTLE (April 18, 2017) – After nearly 30 years of partnership, Yukon Trading Company and Marmot have parted ways. “We are proud of our history, association and accomplishments with Marmot,” says Stuart McCornack, partner of Yukon Trading. “In the mid-80s, we started by selling just a couple of jackets and...
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April 18, 2017
Nothing Stinks About “Less Wash More Weekend” Sweepstakes from Polygiene® and Toad&Co®
MALMÖ, Sweden – Polygiene®, the world leader in odor control and freshness technologies, along with its brand partner Toad&Co®, kicked off its nine-stop 2017 Less Wash More Weekend Sweepstakes. The tour and sweepstakes are designed to inspire people to embrace responsible habits and behaviors when washing their clothes. “The Less...
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April 18, 2017
Craghoppers Introduces New Women’s Forester Jacket For Winter 2017
Portsmouth, NH (April 18, 2017) – The new Women’s Adventure Travel apparel from Craghoppers is ready for prime time with the introduction of the Forester Jacket. Building in technologies and comfort, the Forester enables travelers to focus on the fun instead of the possible dangers. Designed to work in any...
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April 13, 2017
Lunatec Launches Aquabot Hydration Spray Water Bottle Systems on Kickstarter
Aquabots are high pressure hydration spray bottles that combine hydration with a continuous spray of mist, stream and shower patterns in a fun easy-to-use design. You can clean off, cool off, hydrate and have fun. “Tube” is a new accessory that combines their technology with a hydration bladder, but uses...
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April 13, 2017
Sweet Protection’s Strutter, the Most Iconic Whitewater Helmet Ever Created, is Turning 20
Trysil, Norway - The Norwegian-based Sweet Protection, designers of cutting edge whitewater, snowsports, and mountain bike helmets and apparel, is proud to announce the 2017 launch of a limited edition (LE) version of the world’s most recognized paddlesports helmet, the Strutter. First designed and developed by company co-founder Ståle Møller...
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April 13, 2017
Flambeau Outdoors restructures eastern sales force, partnering with established agencies Dunkin-Lewis, Inc., and Thomas F. Gowen & Sons
MIDDLEFIELD, OH – Demonstrating its ongoing commitment to growth and customer satisfaction, Flambeau Outdoors is pleased to announce new partnerships with two of the nation’s oldest and best-positioned sales agencies, Duncan-Lewis, Inc., and Thomas F. Gowen & Sons. “Flambeau was founded in 1947 by a pair of brothers who hand...