PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 28, 2017
Western Rise® Establishes New Studio Line — Limited Edition, Crowdfunded, Small Batch Technical Clothing
Telluride, CO (February 28, 2017) Recontextualizing how apparel is designed, developed, and distributed, Western Rise’s new crowdfunded Studio Line seeks to more closely involve consumers in the development process, with a platform designed for rapid clothing experimentation. “Our Studio line lets us offer a variety of styles and fabrics that...
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February 28, 2017
Seirus Introduces New Heatwave™ Technology Hats for Winter ’17-‘18
San Diego, CA (February 28th, 2017) - Seirus is pleased to debut their new Hat Collection with Heatwave™ technology for winter ’17-’18, featuring the next evolution in warmth and comfort. Seirus’ Heatwave technology is designed with a dual stage heat system, both kinetic and reflective, to utilize one’s own heat creation. The kinetic stage amplifies...
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February 27, 2017
Hydro Flask Receives Second iF Design Award
Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), has won an iF Design Award for its 64 oz Growler. The annual industrial design competition dates back to 1953 and selects products based on their design...
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February 27, 2017
Dare 2b Introduces New Pant Collection for Fall 2017
Portsmouth, NH - Dare 2b is proud to announce their new Pant Collection for fall 2017. Featuring a wide array of styles and colors guaranteeing an option for everyone. These pants can handle the toughest day on the slopes, but with flattering fits and designs, they will have you looking as good as...
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February 24, 2017
Superfeet Announces New Senior Leadership Team as Brand Celebrates 40th Anniversary
During 40 years of innovating, producing and selling a heritage collection of insoles, Superfeet has successfully launched six new product categories, three major technology alliances and announced the world’s first foot-scanning and footwear recommendation platform. Showing no signs of slowing, Superfeet proudly announces their newly restructured senior team, poised to build on...
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February 23, 2017
Sellmark stands with Texas Hog Hunters Association to oppose Sid Miller
(MANSFIELD, TEXAS) – Sellmark and its brands stand with the Texas Hog Hunters Association in helping to stop the introduction of a new Warfarin based pesticide, approved by Texas AC Sid Miller, to control the feral hog population. Sellmark and Texas Hog Hunters Association believe in hunting, trapping and aerial management...
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February 23, 2017
Sightmark unveils new Wolverine Red Dots!
(MANSFIELD, TEXAS) – Sightmark is proud to announce the release of new Wolverine Red Dot Sight models. Already known for their 1,000,000 hour battery life and robust rubber armored construction, the Wolverine family is happy to welcome 4 new models to the popular line; Wolverine FSR LQD (SM26020-LQD), Wolverine CSR LQD...
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February 23, 2017
Craghoppers Introduces New Men’s Urban Travel Apparel for Winter 2017
Portsmouth, NH (February 23, 2017) – Jump into the Craghoppers’ world, where apparel helps the craziest adventurer feel safe and comfortable; where the jokes, games and spontaneity live. Craghoppers is pleased to announce the new Men’s Urban Travel collection, featuring more wool, colors and technologies needed to enable more enjoyment of...
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February 22, 2017
Premium Lifestyle Brand OluKai Partners with Groundswell Public Relations
Orange County, CA (February 22, 2017)— OluKai, a Hawaiian-inspired lifestyle brand featuring quality shoes, sandals and boots, has partnered with Groundswell PR. Groundswell PR will lead OluKai’s day-to-day media relations and increase brand awareness for it’s footwear collections. “Groundswell understands how deeply rooted OluKai is in Hawaiian culture, and we are...
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February 22, 2017
Darby Communications’ Stand Up Initiative Program is Now Accepting Applications
Asheville, NC – Darby Communications, a boutique public relations agency specializing in the outdoor, fitness and wellness industries, introduces the Stand Up Initiative for 2017. The new program will support environmentally-focused non-profit organizations by providing PR related services to those groups working towards environmental and sustainable advocacy, or the preservation and protection of...
