PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 9, 2017
Wild Women’s Project Expands 2017 Trips — Fostering Social Change, Environmental Impact and Innovation
Durango, CO (February 9, 2017) Wild Women’s Project, an intimate weekend immersion gathering women to converse and ignite action on social change, environmental impact and innovation is focused on cultivating more women leaders. What began as a select high country hut trip in July of 2016, has evolved into a place...
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February 8, 2017
Katadyn BeFree Wins ISPO Gold Award
The Katadyn BeFree earned a prestigious Gold Award at ISPO Munich 2017 in the outdoor segment for its ultra-light, compact design and trusted filtration performance. The ISPO jury stated, “Making something so simple, so easy to use is hard to do. Katadyn managed to design a bottle that is just perfect.” The Swiss leaders...
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February 8, 2017
Superfeet Finds Perfect Fit with Momentum Media PR as Public Relations Agency of Record
Boulder, CO (February 8, 2017) – Superfeet, the leading insole brand with 80% market share in the active lifestyle and outdoor markets, announces Momentum Media PR as the brand’s agency of record, effective immediately. Celebrating their 40th anniversary in 2017, the Superfeet brand selected Momentum Media PR to drive brand communications and increase brand awareness, from...
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February 8, 2017
LifeStraw’s Follow the Liters Program Reaches Milestone, Providing Safe Drinking
LAUSANNE, Switzerland (Feb. 8, 2017) – LifeStraw, a global leader in developing innovative filtration and purification products for safe drinking water, is launching a big year of developments with its third annual Follow the Liters campaign in western Kenya from February 13 –24. At the end of the two weeks, the humanitarian campaign will reach a major milestone, bringing sustainable access to safe water to more than 618,000 school children. LifeStraw promises that this major feat is only the beginning of a high- impact year marked by a brand licensing partnership...
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February 8, 2017
Craghoppers Introduces New Lightweight Women’s Collection
Portsmouth, NH (February 8, 2017) – Lightweight, insulating jackets are everyone’s must have in winter. Craghoppers has released a collection of lightweight jackets that are a fit for any occasion. The Women’s Lightweight Collection for Winter 17 includes GORE WINDSTOPPER integration, easily compactable, and excellent insulating ratings. Not only will products...
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February 8, 2017
Outdoor Industry Association Diversifies and Upgrades Membership Benefits for 2017
BOULDER, Colo., (February 8, 2017) – Culminating months of listening to and learning from long-term, new and prospective members, Outdoor Industry Association (OIA) is proud to announce a new suite of member benefits designed to provide greater value to all categories of our membership. OIA offers a collaborative community, whether members are engaging in advocacy,...
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February 6, 2017
Mountain & Adventure Film Festival Features O.A.R.S.
LOS ANGELES – February 6, 2017 – The Mountain & Adventure Film Festival announces that 2017 Supporting Partner, O.A.R.S., will be featured across the festival the week of February 6th. As a part of the partnership, one eligible pass holder will win a 4 day rafting trip for 2 on the Green River through...
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February 6, 2017
Superfeet First-Ever Footwear Collection Now Shipping; Now Taking Orders for Fall 2017
Ferndale, WA – With 40 years experience perfecting the fit, shape and comfort of footwear with their industry-leading insoles, Superfeet is now employing that expertise in their first-ever footwear collection for men and women. Hitting shelves now, Superfeet reimagines the construction of a shoe by building it from the insole out – literally...
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February 6, 2017
The Conservation Alliance to Grow Advocacy Program
Bend, Ore., February 6, 2017 – In response to new threats to our public lands, The Conservation Alliance will add staff to focus on educating member companies and their employees on public lands issues, and engaging those companies to be strong advocates for conservation and recreation on lands managed by the federal government....
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February 3, 2017
CampMaid Unveils Line of Sauces & Seasonings for Camp Cooking at Great American Outdoor Show
Harrisburg Pennsylvania - Today at the Great American Outdoor Show, CampMaid unveiled a sampling of a new line of specialty Hot Sauces, Marinades, BBQ Blends, and Seasoning Rubs for camp and outdoor cooking. They are brewed in small-batches using the freshest ingredients and blended with the perfect mix of peppers,...
