June 6, 2017

inov-8 Brings on SIMBOL Communications as PR Agency of Record

Southborough, MA (June 6, 2017) — In the first of two moves to augment its US marketing, inov-8 has hired Park City-based SIMBOL Communications as their Public Relations agency of record. The running footwear, apparel and gear brand, with roots in the heart of the UK’s fell-running community and a...

June 6, 2017

LifeStraw Signs on as Official Filtration Partner for REI Outessa Events This Summer and Fall

LAUSANNE, Switzerland – June 6, 2017 - LifeStraw®, a global leader in developing innovative filtration and purification products, today announced it will be the official filtration partner of the REI Outessa events, three-day adventures connecting women with the outdoors in a supportive learning environment. The series incorporates activities, inspiration and...

June 5, 2017

Smartwool Announces New Canadian Sales and Marketing Team

Steamboat Springs, Colo. (June 05, 2017) — Today, Smartwool announced two new hires to the brand’s Canadian team. “The growth of our team is indicative of our recent growth in the marketplace, as the brand has been gaining momentum for two years,” said Smartwool Canada Sales and Marketing Director, Corey...

June 5, 2017

OluKai Releases One-of-a-kind Collection as tribute to Hōkūle‘a’s Homecoming

Orange County, CA ─ June 5, 2017 ─ OluKai announces the launch of commemorative Hōkūle‘a-inspired footwear collection featuring actual pieces of sailcloth used on Hōkūle‘a. The collection will be available in extremely limited distribution on June 17, 2017 in conjunction with Hōkūle‘a’s return to Hawai‘i. Over the past three years,...

June 5, 2017

The Leave No Trace Center for Outdoor Ethics Names 10 Exemplary Outdoor Areas Across the Country to Receive New Gold Standard Designation

June 5, 2017 (Boulder, Colo.) The Leave No Trace Center for Outdoor Ethics today announced 10 public land recreation areas across the country that demonstrate successful ‘Leave No Trace’ ethics and showcase strong organizational commitment to the promotion of outdoor skills, ethics and stewardship that help preserve and protect their...

June 5, 2017

Osprey Packs Welcomes Scott Maslen As Senior Country Director, Vietnam

Cortez, CO – June 5, 2017 – Osprey Packs, the global leader in exceptional, high-performing, innovative packs for outdoor, cycling, travel and urban adventures, announced today the hiring of Scott Maslen as Senior Country Director, Vietnam. Maslen will report directly to Chris Graham, Senior Vice President of Product, who is...

June 5, 2017

Center for Discovery to Host Eighth Adventure Team Challenge New York

Harris, New York, June 5, 2017 – Twelve teen-aged adaptive athletes from The Center for Discovery will join with 20 able-bodied coaches in the June 8-9 Adventure Team Challenge New York from national non-profit World T.E.A.M. Sports. Athletes in the eighth annual Challenge will participate in three stages of the...

June 2, 2017

Astral’s Social Campaign and Hemp Product Launch Put #NatureFirst

June 2, 2017 – Asheville, NC – Nature. It’s what drives Astral’s business decisions, product design and lifestyle. Without Nature, clean water and wild places to play, our world would be a different place. It’s what inspires the Astral team to call in “sick” on any given day when the...

June 1, 2017

Sierra Designs Hits the Road to Encourage Everyone to “Think Outside”

June 1, 2017 - Boulder, CO – Sierra Designs, the Colorado-based brand known for innovative outdoor products, is hitting the road to encourage people to “think outside.” The Think Outside Tour for tech reps launched this month and will run through the end of August. Sierra Designs team member Troy...

June 1, 2017

Independent Maryland Bike Shops Assist Annual Face of America Ride to Gettysburg

Mt. Airy, Maryland – World T.E.A.M. Sports’ annual Face of America bicycle and hand cycle ride to Gettysburg, Pennsylvania depends on the assistance and support of many supporting partners and sponsors, including Maryland’s Mt. Airy and College Park Bicycles. Owned and managed by longtime bicycling expert Larry Black, the shops provide...