June 1, 2017

Petzl Announces New Sales Leadership for the Rockies

SALT LAKE CITY, Utah (June 1, 2017) — Petzl the leader in solution-based verticality and lighting equipment, welcomes Ascension Sales LLC as new sales representation for the Rocky Mountain territory. Petzl appointed Ascension Sales LLC, a Golden, CO-based agency, to lead its Sport sales representation effective June 1. The firm...

June 1, 2017

PrimaLoft Enhances Line of Performance Fabric and Yarn Technologies for Year-Round Applications and Elevated Levels of Comfort

LATHAM, N.Y. (June 1, 2017) - PrimaLoft, Inc. (www.PrimaLoft.com), the world leader in providing comfort solutions with high-performance insulation, fabrics and yarns, today announced it has developed a focused collection of Performance Fabrics and Yarn technologies, resulting in more year-round product applications and elevated consumer comfort.  Available to brand partners...

June 1, 2017

LifeStraw is Honored with Halo Gold Award for its ‘Follow The Liters’ Transactional Campaign, Launches Commitment to Reach One Million School Children by 2018

LAUSANNE, Switzerland (June 1, 2017) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, was honored with a Halo Gold Award at a ceremony held today during the 15th annual Engage for Good conference in Chicago. The Halo Awards honor businesses and nonprofits...

June 1, 2017

#FindYourTrail Celebrates America’s National Trails System

SILVER SPRING, MD – Today, several federal agencies and nonprofit organizations announced the launch of #FindYourTrail to celebrate the upcoming 50th anniversary of the National Trails System as well as the Wild & Scenic Rivers System in 2018. Over the next two years, #FindYourTrail will invite visitors from all backgrounds...

May 31, 2017

Chamois Butt’r Launches Newly Designed Website

Pleasant Valley, Missouri (May 31, 2017) – Chamois Butt’r, the ultimate athletic skin lubricant and chamois cream developed to improve skin comfort, unveils a newly designed website to coincide with the launch of its new packaging that debuted earlier this year. The new Chamois Butt’r site features an updated flow...

May 31, 2017

Hydro Flask Expands My Hydro™ Customization Program

Bend, OR (May 31, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to announce the addition of its Standard Mouth bottle sizes to My Hydro™, a first-of-its-kind customization program. Beginning May...

May 31, 2017

Paddlesports Retailer’s Free Lodging for Retailers is Going Fast

Madison, WI – May 31, 2017 – Paddlesports Retailer, the new official trade show of the paddlesports industry, has seen a tremendous return from the paddle community since debuting its room incentive a week ago. “The industry has jumped on the opportunity; being incentivized with free lodging is huge for...

May 31, 2017

Outdoor Project and Ecliptic Brewing Co. to Host 4th Annual Solstice Block Party for the Portland Outdoor Community on Saturday, June 17, 2017

PORTLAND, OREGON (May 30, 2017) – Outdoor Project and Ecliptic Brewing have teamed up for the 4th Annual Solstice Block Party, a free event open to the public hosted at Ecliptic Brewing in the Mississippi District on Saturday, June 17, from 3 p.m. to 10 p.m. Attendees will enjoy an...

May 30, 2017

AMGA Partners with Sterling to Create the Craig Luebben Education Fund

Biddeford, ME – With a goal of $25,000 by the end of 2018 and $50,000 by 2019, the 10-year anniversary of Luebben’s death, Sterling will kick-off the fundraising with a match initiative to encourage others to donate. “Craig was a long-time Sterling Ambassador who not only helped us test new...

May 26, 2017

Executive leaders of outdoor industry release statement on Outdoor Retailer show move

Executive leaders from the outdoor industry are releasing the below statement in regards to Outdoor Retailer, and the future of the show’s location. Denver is the answer. As executive leaders of outdoor industry companies, with no direct economic stake in the result, we believe it’s important to make a clear...