PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 14, 2017
Red Paddle Co Adds Sales Partnerships in North America
Vancouver, BC - Red Paddle Co, the world’s most popular inflatable stand up paddleboard brand, today announced eight new partnerships with sales groups to address its rapid growth in product demand across the U.S. The partnerships consist of industry experts with existing brand knowledge, which will help to increase product...
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March 13, 2017
GU Welcomes New Athletes to the 2017 GU Crew
Berkeley, Calif. (March 13, 2017) – GU Energy Labs announces 13 new athletes to the GU Crew in the run, bike, triathlon, field and ski categories. These new additions round out an amazing group of athletes including triathletes Mirinda Carfrae, Rob Krar, climber and mountaineer Steve House, and adventure cyclist...
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March 9, 2017
Black Diamond Announces Key Hires and Promotions to Executive, Product and International Sales Teams
Black Diamond Equipment®, a global leader of innovative active outdoor performance equipment and apparel, has appointed Trent Bush as its vice president of apparel and Radhika Ray to the newly created position of vice president of strategy and investor relations for Black Diamond, Inc. Additionally, Stephan Hagenbusch was promoted to...
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March 9, 2017
Imlak’esh Organics Joins 2nd Annual CEO Summit on March 11, 2017 during The Natural Products Expo
(Marina Del Rey, CA March 9, 2017) – Tucker Garrison and Philip Richardson, cofounders of Imlak’esh Organics — a sustainable superfoods company — are set to speak at the 2nd Annual CEO Summit at the Natural Products Expo this year. The two superfood entrepreneurs will share with the press breakthroughs on ethical sourcing and the...
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March 9, 2017
OluKai Partners with REI Outessa to Offer Women Outdoor Experiences, Inspiration and Adventures
Orange County, CA – March 9, 2017 - OluKai today announced its sponsorship of REI Outessa, three immersive, three-day outdoor adventures designed to connect women with the outdoors in a supportive learning environment. Now in its second year, these women’s getaways are filled with activities and inspiration, offer access to coveted gear and...
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March 8, 2017
Industrial Revolution Welcomes New Sales Manager
Industrial Revolution, the Seattle manufacturer of essential outdoor accessories, is pleased to announce the addition of a new sales manager to its team. Aaron Olsen brings more than 20 years of outdoor sales experience to the position, with a strong focus on specialty retail. Olsen comes to Industrial Revolution from...
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March 8, 2017
Under Armour Announces UA Mountain Running Series Set to Kick Off Summer 2017
Baltimore, MD (March 8, 2017) — Under Armour (NYSE: UA, UAA), the global leader in innovative performance footwear, apparel and equipment, today announces the inaugural 2017 Under Armour Mountain Running Series in partnership with POWDR Adventure Lifestyle CO. Created for trail running enthusiasts and professionals, this North American trail running series provides unmatched racing...
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March 8, 2017
Setton Farms Unveils New Pistachio Chewy Bites Variety at Expo West
Terra Bella, CA (March 8, 2017)- Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is expanding their portfolio of snack products with a new flavor of their iconic Pistachio Chewy Bites...
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March 8, 2017
Seirus Introduces New Mountain Collection for Winter ’17-‘18
San Diego, CA (March 8th, 2017)- Seirus is pleased to debut their new Mountain collection for winter 2017, featuring a broad range of gloves to handle a variety of cold weather activities. Leading the industry in form fit gloves, there’s something for everyone in this collection. Classic designs built with premium...
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March 8, 2017
Today, International Women’s Day, Coalition Snow Launches A Kickstarter to Fund New YOUth Line
(March 8, 2017 -- Lake Tahoe) Today, International Women’s Day, Coalition Snow launches a Kickstarter campaign to fund its first YOUth line of skis and snowboards. “We’ve been listening to women of all ages tell us what inspires them to get out on the snow. What we’ve heard has been consistent: our time...