PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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May 10, 2017
OIA Skip Yowell Future Leadership Academy Announces Capstone Projects for Class of 2017
BOULDER, Colo. – The Outdoor Industry Association (OIA) announces capstone projects for the 2017 Skip Yowell Future Leadership Academy (SYFLA) class. SYFLA is an immersive leadership experience for the next generation of outdoor industry ambassadors and game-changers. This year’s class includes 22 smart emerging leaders from companies like Smartwool, Trust for Public Lands, Trango, Patagonia,...
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May 10, 2017
La Sportiva Nucleo High GTX Wins Gear of the Year from Outside
May 10, 2017 (BOULDER, Colo.) –La Sportiva has been honored with a 2017 Outside Gear of the Year award for the Nucleo High GTX, a lightweight leather hiking boot that uses Gore-Tex Surround® technology. Presented annually to the best products in their class, Gear of the Year is the coveted...
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May 10, 2017
Acclaimed Industry Pioneer, Scott Bowers, Joins Smartwool as Vice President of Sales
Steamboat Springs, Colo. (May 10, 2017) — Today, Smartwool announces acclaimed industry pioneer, Scott Bowers, will join the brand as Vice President of Sales, effective immediately. Bowers will oversee all global wholesale, retail and e-commerce sales efforts for the brand. “Drawing talent the caliber of Scott’s speaks volumes about the...
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May 10, 2017
Paddlesports Retailer Continues Growth, Expands Team and Adds Expertise
Madison, WI – May 10, 2017 – Paddlesports Retailer continues to gain momentum as the paddlesports industry’s official tradeshow. The inaugural event debuts August 29 – September 1, 2017 in Madison, Wisconsin utilizing the standard format of an opening on-water demo at Willow Island Pond followed by three days at...
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May 10, 2017
Hydro Flask Announces Additions to Leadership Team
Bend, OR (May 10, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the addition of two new directors and a corporate social responsibility manager. Alan Kissell joins Hydro Flask as the...
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May 10, 2017
Smartwool Announces New Hires for European Market
Steamboat Springs, Colo — Today, Smartwool announces a new European sales team. Led by Smartwool EMEA Brand & Sales Director, Genevieve Peterson, this group will drive Smartwool’s renewed commitment to the region and to specialty retailers. “We are happy to introduce the new Smartwool Europe team,” said Peterson. “Our vision...
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May 9, 2017
The Conservation Alliance Makes Grants to Defend Public Lands
BEND, Ore. (May 9, 2017) - The Conservation Alliance made two emergency grants to support organizations working to defend public lands. The grants, totaling $35,000, come from the new Public Lands Defense Fund, created by the organization to preserve and defend the integrity of our public lands system. The Conservation...
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May 9, 2017
Grand Staircase Escalante National Monument Calls for Supporters to Rally on May 10th
Kanab, UT – May 9, 2017 – Interior Secretary Ryan Zinke will visit Kanab, Utah on Wednesday, May 10 to meet with local politicians and review the boundaries of the Grand Staircase Escalante National Monument. This visit follows the president’s April 26, 2017 executive order to review all national monuments...
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May 9, 2017
Unrule the Outdoors with New OtterBox Venture Coolers
FORT COLLINS, Colo. – May 9, 2017 - The outdoors are not a club with velvet rope and insider access. The outdoors belong to everyone, and OtterBox enables people to get out and do it their own way. OtterBox, an outdoor staple since 1998, is proud to introduce the Venture...
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May 9, 2017
Mountain Equipment Enlists Dedication Sports Group as Mid-Atlantic Sales Rep
Markham, ON (May 9, 2017) -- Mountain Equipment, designer and manufacturer of outdoor apparel and accessories, announced today that Dedication Sports Group has been appointed as the company’s sales representative in the Mid-Atlantic region. Dedication Sports Group is comprised of a team of experienced outdoor enthusiasts with a combined 65...