February 2, 2017

Icebug Scores New Record for Traction on Ice

Bellingham, WA (February 2,2017) - Icebug’s superior traction has once again been proven by independent third party testing. Scoring a new record high score of two snowflakes by the Winterlab at University Health Network, the leading authority on traction research. Lately, several brands in the shoe business have started to claim...

February 2, 2017

Wilderness Systems Sponsors “Kayak Bassin’’’ and “Knot Right Kayak Fishing”

GREENVILLE, S.C. (February 2, 2017) – Wilderness Systems today announced it will sponsor Heliconia’s acclaimed “Kayak Bassin’” and “Knot Right Outdoors” television series with kayak fishing superstar, retired navy officer and all-around funny-man Chad Hoover for the sixth annual year. “Knot Right Outdoors” follows Hoover around the country on his entertaining backwoods adventures, while offering...

February 2, 2017

Gregory Baltoro 65 Named in Backpacker “Gear Hall of Fame”

SALT LAKE CITY, Utah (February 2, 2017) – Gregory’s best-selling Baltoro 65 backpack was inducted into the Backpacker Magazine “Gear Hall of Fame," this month. The award, given to outdoor gear that has stood the test of time and stayed at the top of their class, adds to an already impressive list of...

February 1, 2017

Native Eyewear Announces Second Installment of New Styles in 2017 Sunglasses Collection

Enter #roamfree Contest to Win Big and Potentially Become a Native Ambassador Longmont, Colo. (February 1, 2017) — Native Eyewear announced two new styles today, the Braiden and Ashdown, completing its 2017 sunglasses collection. All styles are available for purchase both in stores and online. The Braiden and Ashdown add a...

February 1, 2017

AlpineAire Launches New Snack Line to Retailers

Minneapolis, Minn. (February 1, 2017) — AlpineAire Foods, the leaders in quality and healthy dried food, just launched their new Snack Line collection. The entirely gluten-free and vegetarian lineup includes sweet and savory snack mixes, fruit blends and first to market, just-add-water dips and super smoothies. “The AlpineAire Snack Line is unlike anything on...

February 1, 2017

Verde Brand Communications Selected as Finalist for PR News’ CSR Awards for KEEN’s Live Monumental Campaign

BOULDER, Colo. (February 1, 2017)  - Verde Brand Communications, a full-service, integrated brand communications agency, has been recognized as a finalist for PR News’ Corporate Social Responsibility (CSR) Awards in the Environmental Stewardship category for its PR and communications work on KEEN Footwear’s Live Monumental campaign. The awards celebrate a distinguished circle of those holding the key...

February 1, 2017

Hydro Flask Launches New Drinkware Collection

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its new Drinkware category. The Drinkware Collection will include 22 oz and 32 oz Tumblers in addition to 10 oz Rocks. The 22 oz...

February 1, 2017

YETI Reinvents the Hopper

AUSTIN, Texas (February 1, 2017) — YETI®, a leading premium cooler and drinkware brand, is revamping its durable and portable soft-sided cooler line with the introduction of the YETI Hopper TWO™ – a 100% leakproof, tough-as-nails, soft cooler that’s anything but soft.  YETI redefined the premium soft cooler category in...

February 1, 2017

Vapur Sponsors 2017 Public Lands Alliance Convention and Trade Show

Oxnard, Calif. (February 1, 2017) – Vapur®, manufacturer of the flexible, reusable Anti-Bottle®, is proud to support the Public Lands Alliance and provide customized Vapur bottles for attendees of the PLA Convention and Trade Show, which will be held February 12-16, 2017 in Arlington, Virginia. As a sponsor of the event, Vapur also...

January 31, 2017

Air Force Veteran Encourages Others with Disabilities to Become Active in Sports

  Park City, UT – Air Force veteran Heath Hinton of Clearfield, Utah spent 16 years with the United States Air Force. In May, 2016, he was medically discharged from his duties following injuries he sustained during his service that made it nearly impossible for him to run. This April 28-30, he’s returning...