PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
-
January 10, 2017
Stepping Up for Sustainability: Sustainability Working Group Awardees Honored and New Committee Members Announced
BOULDER, Colo. (January 10, 2017) — A group of leading outdoor industry companies are being recognized for their commitment to the industry’s sustainability efforts through their involvement in the OIA Sustainability Working Group (SWG). Ten years ago at Outdoor Retailer Winter Market, the OIA Sustainability Working Group got its start when a few companies...
-
January 10, 2017
Hydro Flask Launches Parks For All Charitable Giving Program At Outdoor Retailer Winter Market
Bend, OR (January 10, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to announce the launch of Parks For All, the company’s new charitable giving program. Parks For All supports the development...
-
January 10, 2017
Arcade Belt Co. Partners With Hectic Ltd To Bring Fresh Take on Belts to Europe
OLYMPIC VALLEY, Calif. (January 10, 2017) — On the tailwind of a strong year in North America, Arcade Belt Co., maker of stylish, durable and innovative belts, has entered a partnership with European distributor Hectic Ltd. Sales in the United Kingdom began in December and will expand into Germany, France, Norway and Sweden...
-
January 10, 2017
Mountain & Adventure Film Festival Features Tentsile
LOS ANGELES – The Mountain & Adventure Film Festival announces that 2017 Supporting Partner, Tentsile, will be featured across the festival the week of January 9th. As a part of the partnership, one eligible pass holder will win a flagship 3 person Stingray Tree Tent. The winner will be chosen Sunday, January 15th, 2017....
-
January 9, 2017
No Man’s Land Film Festival Expands 2017 “No Limits” Tour In Efforts to Redefine Feminine
CARBONDALE, CO (January 9, 2017) As the only adventure film festival that exclusively features female athletes, No Man’s Land Film Festival (NMLFF) is at the forefront of a movement — redefining femininity in adventure and championing female athletes in outdoor media. On a mission to celebrate and facilitate the collaboration...
-
January 9, 2017
No Matter the Color, These Chemicals Are Always Green—Bolger & O’Hearn Embraces Solar Energy to Develop Sustainable Products Through Sustainable Processes.
FALL RIVER, Ma., January 2017 – Specialty chemical developer Bolger & O’Hearn recently installed an array of solar panels at its Massachusetts-based headquarters. With an output of roughly 87kWh, the panels will convert sunlight into clean energy, thereby providing more efficient, responsibly sourced power to its facilities. As a result, the company...
-
January 6, 2017
Sacrifice Nothing: Darn Tough Vermont Fall 2017 Collection is Equally Luxurious and Durable
Northfield, VT. (January 6, 2017) – Darn Tough Vermont, the rapidly growing American manufacturer of premium performance outdoor and lifestyle socks, continues to lead the category with smart design and innovative construction as seen in the fall 2017 collection, debuting at the Winter Market Outdoor Retailer trade show (booth 32150). From offering more...
-
January 6, 2017
Protect & Liberate, The Story Behind The New Craghoppers Marketing Campaign
Portsmouth, NH (January 6, 2017) – For over 50 years, Craghoppers has been creating products that are made to protect the consumer. Their mission has been to create comfortable, practical and stylish clothes, each year building on past innovation and technology. They have spun this mission into two distinct words, Protect &...
-
January 6, 2017
KEEN Inc. Names rygr PR Agency of Record
PORTLAND, Ore. (Jan. 6, 2017) — KEEN Inc., a values-led, independently owned outdoor and lifestyle footwear brand known for its original and versatile products, has named rygr, an integrated marketing agency as its agency of record. rygr will work on public relations and brand communications for KEEN. “We believe rygr will help amplify our...
-
January 6, 2017
LifeStraw Names Four New Sales Rep Agencies to Drive Retail and Online Growth in the United States
LAUSANNE, Switzerland (Jan. 6, 2016) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, named four new sales rep agencies in the U.S. to enhance its sales in retail stores and online. Decker & Associates, Jeff2 Sales, M-5 Sales and Pursuit Sales have been...
