PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 8, 2017
Under Armour Announces UA Mountain Running Series Set to Kick Off Summer 2017
Baltimore, MD (March 8, 2017) — Under Armour (NYSE: UA, UAA), the global leader in innovative performance footwear, apparel and equipment, today announces the inaugural 2017 Under Armour Mountain Running Series in partnership with POWDR Adventure Lifestyle CO. Created for trail running enthusiasts and professionals, this North American trail running series provides unmatched racing...
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March 8, 2017
Setton Farms Unveils New Pistachio Chewy Bites Variety at Expo West
Terra Bella, CA (March 8, 2017)- Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is expanding their portfolio of snack products with a new flavor of their iconic Pistachio Chewy Bites...
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March 8, 2017
Seirus Introduces New Mountain Collection for Winter ’17-‘18
San Diego, CA (March 8th, 2017)- Seirus is pleased to debut their new Mountain collection for winter 2017, featuring a broad range of gloves to handle a variety of cold weather activities. Leading the industry in form fit gloves, there’s something for everyone in this collection. Classic designs built with premium...
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March 8, 2017
Today, International Women’s Day, Coalition Snow Launches A Kickstarter to Fund New YOUth Line
(March 8, 2017 -- Lake Tahoe) Today, International Women’s Day, Coalition Snow launches a Kickstarter campaign to fund its first YOUth line of skis and snowboards. “We’ve been listening to women of all ages tell us what inspires them to get out on the snow. What we’ve heard has been consistent: our time...
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March 8, 2017
GoMacro® Receives Certified R.A.W.™ and Certified C.L.E.A.N.™ Classification for All Products
Viola, WI. (March 8, 2017) – GoMacro®, a family-owned vegan nutrition bar company, has received Certified R.A.W.™ and Certified C.L.E.A.N.™ classification for the company’s entire line of products. The new certifications establish the first internationally recognized definition of what constitutes “raw” and “clean” for packaged food products. Certified R.A.W.™ and Certified...
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March 8, 2017
Red Paddle Co Announces Contest to Live Out the Adventure of a Lifetime
Vancover, B.C. (March 8, 2017) - Red Paddle Co, the world’s most popular inflatable stand up paddleboard brand, today announced a partnership with several leading outdoor brands, including Black Diamond Equipment, Fatboy, Mountain Warehouse, camera specialists Muvi and Trekmates, for the ultimate adventure challenge and for a chance to win the “ultimate...
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March 7, 2017
Petzl Partners with REI Outessa to Offer Women Outdoor Experiences, Inspiration and Adventures
SALT LAKE CITY, Utah - Petzl today announced its sponsorship of REI Outessa, three immersive, three-day outdoor adventures designed to connect women with the outdoors in a supportive learning environment. Now in its second year, these women’s getaways are filled with activities and inspiration, offer access to coveted gear and products, serve up great food and wine, and create...
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March 7, 2017
Upslope Releases 12 oz Imperial IPA and New Tap Room Series, Strawberry Mint IPA
Boulder, Colo. (March 7, 2017) — Upslope Brewing Company, the #AprésEverything Boulder-based brewery, is pleased to announce its Imperial IPA is now available in 12-ounce four packs for a limited time. Also, Upslope is excited to reveal its second Tap Room Series beer of the year, a Strawberry Mint IPA. Typically available...
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March 7, 2017
Sweet Protection Welcomes Mike Erwin as New Sales Manager for North America
Trysil, Norway (March 7, 2017) - Sweet Protection, Norwegian developers of premium helmets, protective gear and technical clothing for the ski, whitewater and mountain bike markets, welcomes Mike Erwin as the new Sales Manager for North America. With an extensive background in the outdoor industry, Erwin’s expertise in leading profit-generating operations will bolster sales across...
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March 7, 2017
Access Fund Announces 2016 Sharp End Awards
March 7, 2017. Boulder, CO - Access Fund, the national advocacy organization that protects America’s climbing, is honored to present its 2016 Sharp End Awards to an amazing group of volunteers and activists who stand out in their commitment to the American climbing community. Please join us in congratulating: Greg Barnes...