January 5, 2017

EORA Announces Grants Awards to Youth Programs

Asheville, NC — With the goal of helping youth through outdoor pursuits, the Eastern Outdoor Reps Association (EORA) has awarded grants totaling $4,500 to six youth-based nonprofit organizations. EORA’s Outdoor Opportunity Grant Program aims to support local communities throughout New England, the Mid-Atlantic, and Southeast. Final grant recipients were chosen based...

January 5, 2017

Rad Power Bikes Co-founders named to Forbes 30 Under 30 List

[Seattle, WA] - On Tuesday January 3, Forbes Magazine named the three co-founders of the Seattle based electric bike company Rad Power Bikes (Mike Radenbaugh, Ty Collins, and Marimar White-Espin) winners of the prestigious Forbes 30 Under 30 award in Manufacturing & Industry for 2017. Judged by industry leaders and innovators, making the 30...

January 5, 2017

Media and Marketing Veteran Greg Fitzsimmons Joins rygr as Senior Account Manager

BASALT, Colorado (Jan. 5, 2017) — rygr, an integrated marketing agency for active lifestyle brands, welcomes Greg Fitzsimmons as senior account manager. Fitzsimmons joined the Colorado-based agency on January 2 to lead a team working on the Keen Footwear account, as well as other projects. “Greg’s enthusiasm and professionalism are well...

January 4, 2017

Costa Sunglasses Releases Five New Styles to Core Collection

DAYTONA BEACH, Fla. (January 4, 2017) -- Costa Sunglasses, manufacturer of polarized sunglasses for all fishing pursuits, announces the release of five new sunglasses to its Core collection. Styles include the Bloke, Reefton, Kiwa, Tasman Sea, and Whitetip and will all be available Spring 2017 and can be seen at Outdoor Retailer...

January 4, 2017

Fall 2017 additions broaden Gregory line with redesigned technical packs, new offerings in lifestyle

SALT LAKE CITY, Utah (January 4, 2017) – Gregory’s heritage is rooted in durable, high-performing backpacks, starting with the company’s pioneering designs in 1977. Now, 40 years later, Gregory’s line has grown to include more than 100 packs for everything from backpacking to hiking, mountain biking to running, travel to lifestyle. For...

January 4, 2017

Sitka Gear Launches New Concealment Pattern

BOZEMAN, Mont. (Jan. 4, 2017) – Sitka Gear, the leader in performance hunting gear, is pleased to introduce its GORE™OPTIFADE™ Subalpine concealment pattern.“Subalpine is the culmination of years of hard-work, research, and field observation from dedicated hunters," said David Brinker, Big Game Marketing Manager at Sitka Gear. “We designed the Subalpine...

January 4, 2017

Sitka Gear Unveils First-Ever Women’s Performance Hunting Lines

BOZEMAN, Mont. (Jan. 4, 2017) – Sitka Gear, the leader in performance hunting apparel, introduces Sitka Women’s Gear. The all new performance layering system, designed and tested by women, will be available in Elevated II™ as well as the all-new Subalpine™ pattern. Sitka designed the new line to give female hunters...

January 4, 2017

Mountainsmith Debuts New Women’s Specific Gear and Soft Sided Coolers At OR Winter Market

Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear— is set to launch new women’s specific lumbar packs and trekking poles and 3 new soft-sided coolers at Outdoor Retailer’s Winter Market on January 11th. The new women’s specific designs (WSD) will bolster Mountainsmith’s current line of WSD packs, bringing to the...

January 4, 2017

Beth Jensen Promoted to Senior Director of Sustainable Innovation for Outdoor Industry Association

BOULDER, Colo. (January 4, 2017) -- Outdoor Industry Association (OIA), the trade association and catalyst for meaningful change for the outdoor recreation industry, is pleased to announce that Beth Jensen has been promoted to senior director of sustainable business innovation. A member of the OIA team for over six years, Jensen has...

January 4, 2017

Native Eyewear Announces New 2017-18 Snow Goggle Models

Denver, Colo. (January 4, 2017) — Following the successful launch of Native Eyewear’s 2016-17 goggle collection the company is adding two new styles for the 2017-18 season. The new DropZone and Spindrift models are designed to perform for the backcountry enthusiast or weekend warrior and feature new interchangeable lens systems that complement the robust collection...