PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 6, 2017
See More of What’s Out There in Challenging Lowlight Conditions with Costa’s New Sunrise Silver Mirror Lens
DAYTONA BEACH, Fla. (March 6th, 2017) – Costa Sunglasses, manufacturer of polarized sunglasses for all fishing pursuits, announces the release of a new lens for 2017. The Sunrise Silver Mirror lens is ideal for low light situations, great for any sight casting applications and Costa’s most versatile lens for changing light conditions. The Sunrise...
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March 6, 2017
GU Energy Labs Appoints Roxanne Vogel as Sports Nutritionist
Berkeley, Calif. (March 6, 2017) – GU Energy Labs announces the addition of Roxanne Vogel, MS, EP-C, CSCS, CES, CISSN, as sports nutritionist, a new role on the GU team. Vogel will be the in-house nutrition expert, responsible for the development and implementation of a sports nutrition service program at GU, and will report...
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March 6, 2017
Mountainsmith Slingback Chair Receives 2017 BACKPACKER Editors’ Choice Award
Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has received a 2017 Editors’ Choice award from Backpacker Magazine for the Slingback Chair, an ultra-light seat that sets up with two trekking poles. This award was presented to Mountainsmith by Backpacker Editor-In-Chief Dennis Lewon and Gear Editor Scott Yorko at Outdoor Retailer’s...
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March 2, 2017
Native Eyewear Announces Exclusive Partnership with REI to Sell New Violet Reflex Polarized Lenses in Select Styles
Longmont, Colo. (March 2, 2017) — Native Eyewear and REI teamed up to offer a brand new Violet Reflex polarized lens in select styles. Exclusive to REI for 2017, the violet mirror lens will be offered in Native’s best-selling performance and active lifestyle frames, including the Ashdown, Distiller, Hardtop Ultra XP,...
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March 2, 2017
Kelty® Introduces Exclusive “Discovery Line” of Products for Everyday Adventure March 2017
BOULDER, COLO. – Kelty®, a leader in providing innovative adventure gear that is built to last, introduces The Discovery Line for everyday outdoor pursuits and the evolving outdoor consumer, arriving at retail this March. The Discovery Line features grab-and-go outdoor furniture, tents and sleeping bags that are easy-to-use, have subtle technical features...
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March 2, 2017
Eagle Creek Hires The Bodhi Agency For the Midwest Territory
Eagle Creek announces a new partnership with the Bodhi Agency as representatives for the MidWest and Great Lakes sales territory, effective immediately. Managing a large key territory for Eagle Creek, The Bodhi Agency will leverage their collective 35+ years in the outdoor and travel industries to increase the Eagle Creek...
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March 1, 2017
Katadyn BeFree Awarded Backpacker Editor’s Choice
Minneapolis, Minn. (March 1, 2017) — The Katadyn BeFree earned the prestigious Editor’s Choice award from Backpacker—acknowledging Katadyn’s innovation in performance for the integrated microfilter and Hydrapak® SoftFlask™. "We chose the BeFree for an Editors’ Choice award because of its super fast flow, easiness to clean, wide/stiff mouth that let us fill it from...
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March 1, 2017
Perception Pescador Pilot Hits Retailers Nationwide
Perception, a leader in recreational, touring and fishing kayaks and SUP for 40 years, today announced the arrival of its newest Pescador fishing kayak at specialty retail stores: the Pescador Pilot. The feature-rich, sit-on-top kayak offers fishermen and recreational kayakers an integrated Pilot Drive pedal system at an incredible price of $1,799...
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March 1, 2017
Big City Mountaineers Hosts All-Women’s Pico De Orizaba Summit for Someone Climb
GOLDEN, Colo. (March 1, 2017) – Big City Mountaineers(BCM) today announced that it will host a group of women to climb Pico De Orizaba, the third highest peak in North America, through its Summit for Someone™ (SFS). SFS is a fundraising climb series with the goal of raising critical funds for BCM. “Through our...
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March 1, 2017
Implus® Builds for the Future with Expansion of Balega’s Sales Team
Durham, N.C. (March 1, 2017) – Continuing its investment in brand and company growth, Balega, a leading performance sock brand in the run specialty market, is expanding its fast-growing sales support team with the announcement of new sales leaders. The company welcomes five new sales representatives to its domestic sales team. Known...