December 29, 2016

January 2007 World T.E.A.M. Sports Kilimanjaro Climb Brought Together Athletes

Holbrook, NY – World T.E.A.M. Sports’ vice chairman Lon Dolber is a regular participant of the national non-profit’s annual Face of America bicycle ride with adaptive military veterans to Gettysburg. His first event with the organization was very different, however – a life-changing ascent of Africa’s Kilimanjaro with seven developmentally-disabled athletes in January,...

December 29, 2016

KEEN’s Live Monumental Campaign Celebrates one of our Country’s Newest National Monuments: Nevada’s Gold Butte

PORTLAND, OR (December 29, 2016) - Today, President Obama penned the designation of two of our country’s newest National Monuments - Nevada’s Gold Butte and Utah’s Bears Ears. The Gold Butte designation permanently protects approximately 300,000 acres of dramatic natural areas and cultural history, situated just over an hour northeast...

December 26, 2016

Mountain & Adventure Film Festival Features Wind Sports Hang Gliding

LOS ANGELES – December 26, 2016 – The Mountain & Adventure Film Festival announces that 2017 Supporting Partner, Wind Sports Hang Gliding, will be featured across the festival the week of December 26th. As a part of the partnership, one eligible pass holder will win two Full Hang Gliding Lessons at Dockweiler Beach, CA...

December 23, 2016

Decibullz Chooses Backbone Media as Public Relations Agency

FORT COLLINS, Colo. – Decibullz, the leader in custom thermofitted earplugs and earphones, today announced it has partnered with Backbone Media on public relations efforts. Backbone will amplify Decibullz’s presence in the shooting, hunting, fitness and active lifestyle markets. “Backbone was a natural fit for us,” said Kyle Kirkpatrick, chief...

December 22, 2016

POWDR Adventure Lifestyle Co. Enlists Backbone Media to Amplify Corporate Communications

CARBONDALE, Colo., Dec. 22, 2016 – POWDR, with its portfolio of adventure-lifestyle properties such as Outside Television, Woodward, Human Movement, and nine mountain resorts including Copper, Mt. Bachelor, and Killington, has partnered with Backbone Media for corporate-communications efforts. As POWDR continues to empower its brands to maintain best-in-class status, Backbone Media will consult on communications strategy and...

December 21, 2016

OMEALS Earns ‘2016 Gear of the Year’ Award from 50 Campfires

Pembroke Park, Fl. (December 21, 2016) – OMEALS, the premium outdoor foods brand with self-heating, fully cooked home-style meals and snacks, was awarded the ‘2016 Gear of the Year’ by 50 Campfires, a publication dedicated to outdoor recreation. The camping authority cited OMEALS’ innovative heating technology as an easy way to cut down...

December 21, 2016

SCARPA promotes Mark Mathews to VP of Sales

BOULDER, Colo. (Dec. 20, 2016) – SCARPA North America promoted Mark Mathews, a nine-year veteran of its sales and product development team, to VP of Sales. In his new position, Mathews will direct all sales strategy for SCARPA in North America, and focus more on business development and overall brand direction....

December 21, 2016

Dare 2b Introduces New Layers Collection for Fall 2017

Portsmouth, NH (December 21, 2016) - Dare 2b is proud to announce their new Layers collection for fall 2017. Featuring sweaters, softshells, core stretch pieces and fleece styles that offer varying levels of technical protection. The Layers collection features Dare 2b’s Ilus Core Stretch, a super comfortable 4-way stretch fabric for freedom of movement and...

December 19, 2016

RovR Products, Colorado Manufacturer of Premium, Made in the USA Coolers, Signs Verde Brand Communications for PR Support

Boulder, Colo (Dec. 19, 2016) – RovR Products, creators of the first premium, made in the USA camping cooler with all-terrain capabilities, is signing Verde Brand Communications as their communications agency of record. Verde will handle all aspects of RovR public relations support during their North American launch and beyond, effective immediately....

December 19, 2016

Mountain & Adventure Film Festival Features Clif Bar

LOS ANGELES – December 19, 2016 – The Mountain & Adventure Film Festival announces that 2017 Supporting Partner, Clif Bar, will be featured across the festival the week of December 19th. As a part of the partnership, one eligible pass holder will win a one year supply of Clif Bar’s Nut Butter Bars. The...