PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 21, 2017
Club Ride Apparel Launches Tees for Trails Program
Sun Valley, Id. (February 21, 2017) – Club Ride Apparel (CRA), the Sun Valley-based creators of casual-performance cycling apparel designed for the ride and everything after, is excited to announce its Tees for Trails program. Every year, starting in May and running through September, the company will donate 50% of sales from their...
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February 21, 2017
Outdoor Project Secures Series A Funding
Portland, OR — Feb 21, 2017 - Oregon startup Outdoor Project—found online at outdoorproject.com—announced today that it has secured a total of $2M in a Series A funding round. The investment was led by Oregon Angel Fund, and includes Cascade Angels. Outdoor Project is Oregon Angel Fund’s first digital media investment...
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February 21, 2017
GoPure Pod Joins 1% for the Planet
Wilton, CT (February 21, 2017) – Bloc Enterprises, LLC – a specialized distribution company with a focus on innovative consumer healthcare products – joined 1% for the Planet, pledging to donate 1% of their GoPure™ Pod annual sales to support nonprofit organizations focused on the environment. Convenient, reusable, and designed for dropping in...
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February 16, 2017
Smartwool Unveils New PhD Sock Line for Hunters
STEAMBOAT SPRINGS, Colo. (Feb. 16, 2017) — Smartwool, the leader in outdoor apparel and baselayers, launched its all-new performance PhD® Hunt sock line earlier this month at the SHOT Show’s Range Day. With more than 20 years of sock expertise in the outdoor, ski, run, hike and bike industries, Smartwool...
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February 16, 2017
Peak Design Bags Top Design Awards
San Francisco, CA (Feb 16, 2017) — Peak Design, maker of essential carry equipment and camera accessories, is delighted to announce that the company’s Everyday Backpack is the winner of the prestigious 2017/2018 ISPO award in Outdoor Gear Design. The fiercely sought-after award joins a growing list of accolades for the...
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February 15, 2017
HeiQ and Patagonia Create Exclusive Research Partnership
Zürich, Switzerland & Ventura, USA – The Swiss textile technology innovator HeiQ and sustainable outdoor clothing brand Patagonia have teamed up for an exclusive strategic research partnership. Together, they will explore novel ways for a sustainable textile finishing technology to achieve breathable and durable water repellence (DWR) with best-in-class performances. Recently, there have been numerous...
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February 15, 2017
GU Energy Labs Withdraws from Outdoor Retailer in Solidarity
Berkeley, Calif. (February 15, 2017) – GU Energy Labs stands with other leading outdoor businesses in withdrawing from the Outdoor Retailer tradeshow in Salt Lake City, UT. GU will return to Outdoor Retailer when Utah officials demonstrate a more progressive and protective approach towards public lands, including Bears Ears National Monument, or Outdoor Retailer relocates...
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February 15, 2017
Mountain Equipment Revamps Entire Sleeping Bag Collection for 2017
Pickering, ON (February 15, 2017) - Mountain Equipment, designer and manufacturer of outdoor apparel and accessories, has completely redesigned its sleeping bag collection to reflect technical innovations in down insulation, optimized construction design and new fabric technology. The new sleeping bag collection will be available at retailers in North America starting...
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February 14, 2017
Confluence Outdoor Announces Leadership Change
Greenville, S.C. (February 14, 2017) – Confluence Outdoor announces the appointment of Richard Krause as CEO and president, effective today. Krause was announced as the new leader of Confluence Outdoor following the news that long-standing CEO and President Sue Rechner will be stepping down. She will continue to be a major shareholder in...
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February 14, 2017
Shotfarm partners with Outdoor Industry Association to help member Brands and Retailers exchange product content easily, efficiently, and affordably.
Shotfarm, the Retail industry’s leading platform for the management and exchange of product content, announced a partnership today with the Outdoor Industry Association (OIA) that serves over 1,200 Brands and Retailers. The partnership will help OIA Brands more efficiently distribute content to their Retail channel partners as well as help...
