February 3, 2017

CampMaid Unveils Line of Sauces & Seasonings for Camp Cooking at Great American Outdoor Show

Harrisburg Pennsylvania - Today at the Great American Outdoor Show, CampMaid unveiled a sampling of a new line of  specialty Hot Sauces, Marinades, BBQ Blends, and Seasoning Rubs for camp and outdoor cooking. They are brewed in small-batches using the freshest ingredients and blended with the perfect mix of peppers,...

February 3, 2017

Outdoor Industry Association Announces Member Benefits to Support Sustainable Business Innovation

BOULDER, Colo. -- Outdoor Industry Association (OIA), the trade association and catalyst for meaningful change for the outdoor industry, is proud to announce an enhanced suite of member benefits related to sustainable business. These benefits underline OIA’s commitment to responsible supply chain management and sustainability as a whole—one of the organization’s three pillars. The sustainable...

February 3, 2017

FITS® Named Official Sponsor of 2017 Michigan Ice Festival

FITS®, makers of the best fitting performance socks in the world, is excited to be a major sponsor of the 2017 Michigan Ice Fest for 5th year in a row. The four-day ice climbing festival will kick off on Wednesday February 15th on the bluffs above Lake Superior in Pictured...

February 3, 2017

Reynolds Cycling Supports Huntsman Foundation Cancer Research Through Raffle at NAHBS 2017

Sandy, Utah (February 3, 2017) – Reynolds Cycling will be supporting the Huntsman Cancer Foundation and the work of the Huntsman Cancer Institute by hosting a fundraising raffle that will start today and conclude at the 2017 North American Handmade Bicycle Show, Sunday, March 12th. Reynolds Cycling will lead the fundraising...

February 2, 2017

Icebug Scores New Record for Traction on Ice

Bellingham, WA (February 2,2017) - Icebug’s superior traction has once again been proven by independent third party testing. Scoring a new record high score of two snowflakes by the Winterlab at University Health Network, the leading authority on traction research. Lately, several brands in the shoe business have started to claim...

February 2, 2017

Wilderness Systems Sponsors “Kayak Bassin’’’ and “Knot Right Kayak Fishing”

GREENVILLE, S.C. (February 2, 2017) – Wilderness Systems today announced it will sponsor Heliconia’s acclaimed “Kayak Bassin’” and “Knot Right Outdoors” television series with kayak fishing superstar, retired navy officer and all-around funny-man Chad Hoover for the sixth annual year. “Knot Right Outdoors” follows Hoover around the country on his entertaining backwoods adventures, while offering...

February 2, 2017

Gregory Baltoro 65 Named in Backpacker “Gear Hall of Fame”

SALT LAKE CITY, Utah (February 2, 2017) – Gregory’s best-selling Baltoro 65 backpack was inducted into the Backpacker Magazine “Gear Hall of Fame," this month. The award, given to outdoor gear that has stood the test of time and stayed at the top of their class, adds to an already impressive list of...

February 1, 2017

Native Eyewear Announces Second Installment of New Styles in 2017 Sunglasses Collection

Enter #roamfree Contest to Win Big and Potentially Become a Native Ambassador Longmont, Colo. (February 1, 2017) — Native Eyewear announced two new styles today, the Braiden and Ashdown, completing its 2017 sunglasses collection. All styles are available for purchase both in stores and online. The Braiden and Ashdown add a...

February 1, 2017

AlpineAire Launches New Snack Line to Retailers

Minneapolis, Minn. (February 1, 2017) — AlpineAire Foods, the leaders in quality and healthy dried food, just launched their new Snack Line collection. The entirely gluten-free and vegetarian lineup includes sweet and savory snack mixes, fruit blends and first to market, just-add-water dips and super smoothies. “The AlpineAire Snack Line is unlike anything on...

February 1, 2017

Verde Brand Communications Selected as Finalist for PR News’ CSR Awards for KEEN’s Live Monumental Campaign

BOULDER, Colo. (February 1, 2017)  - Verde Brand Communications, a full-service, integrated brand communications agency, has been recognized as a finalist for PR News’ Corporate Social Responsibility (CSR) Awards in the Environmental Stewardship category for its PR and communications work on KEEN Footwear’s Live Monumental campaign. The awards celebrate a distinguished circle of those holding the key...