February 1, 2017

Hydro Flask Launches New Drinkware Collection

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its new Drinkware category. The Drinkware Collection will include 22 oz and 32 oz Tumblers in addition to 10 oz Rocks. The 22 oz...

February 1, 2017

YETI Reinvents the Hopper

AUSTIN, Texas (February 1, 2017) — YETI®, a leading premium cooler and drinkware brand, is revamping its durable and portable soft-sided cooler line with the introduction of the YETI Hopper TWO™ – a 100% leakproof, tough-as-nails, soft cooler that’s anything but soft.  YETI redefined the premium soft cooler category in...

February 1, 2017

Vapur Sponsors 2017 Public Lands Alliance Convention and Trade Show

Oxnard, Calif. (February 1, 2017) – Vapur®, manufacturer of the flexible, reusable Anti-Bottle®, is proud to support the Public Lands Alliance and provide customized Vapur bottles for attendees of the PLA Convention and Trade Show, which will be held February 12-16, 2017 in Arlington, Virginia. As a sponsor of the event, Vapur also...

January 31, 2017

Air Force Veteran Encourages Others with Disabilities to Become Active in Sports

  Park City, UT – Air Force veteran Heath Hinton of Clearfield, Utah spent 16 years with the United States Air Force. In May, 2016, he was medically discharged from his duties following injuries he sustained during his service that made it nearly impossible for him to run. This April 28-30, he’s returning...

January 31, 2017

Astral Expands Partnership with Darby Communications in 2017

Asheville, NC – Darby Communications, a boutique public relations agency specializing in the outdoor, fitness and wellness industries, strengthens its relationship with Astral as they gear up for an impressive year of growth. Since 2012, Darby Communications has been the public relations agency of record for Astral, and in 2017 that partnership has...

January 31, 2017

Sweet Protection Searches the Globe for Aspiring Ski Video Producers in Sweet Line Contest

Trysil, Norway (January 31, 2017) - Sweet Protection, developers of premium helmets, protective gear and technical clothing for snow, mountain bike and whitewater, is partnering with Field Productions and Fri Flyt for the stoke-worthy Sweet Line contest. The winner and a friend will score the ski trip of a lifetime...

January 31, 2017

Mountain & Adventure Film Festival Features Sterling Rope Co.

LOS ANGELES – January 30, 2017 – The Mountain & Adventure Film Festival announces that 2017 Supporting Partner, Sterling Rope Co, will be featured across the festival the week of January 30th. As a part of the partnership, one eligible pass holder will win a Marathon Pro 10.1mm x 70M dynamic climbing rope. The...

January 30, 2017

Hydro Flask Named 2016 National Best and Brightest In Wellness® Award Winner by the National Association for Business Resources

Bend, OR (January 30, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), was named the 2016 National Best and Brightest In Wellness® Award from the National Association for Business Resources (NABR). The Best and...

January 30, 2017

Smartwool Adds Legendary Snowboard Athlete Bryan Iguchi to Team

STEAMBOAT SPRINGS, Colo. (January 30, 2017) — Smartwool, one of the outdoor industry’s leading performance apparel brands, today announced the addition of snowboard icon Bryan Iguchi to its snowboard team roster. The partnership with Iguchi expands the brand’s snowboard athlete category for Smartwool to a total of five athletes, including Bryan Fox,...

January 26, 2017

Quality, Style, Affordability. Sierra Designs Has You Covered for Fall 2017.

Boulder, CO – Sierra Designs, the Colorado-based brand known for innovative outdoor products, is proud to unveil its stellar new apparel line for Fall/Winter 2017. This robust collection combines Sierra Designs’ forward-thinking design with the brand’s founding commitment to creating high quality, functional gear at prices everyone can afford. Of the...