November 1, 2016

G3 Hires Ski Industry Veteran Chris Clark as Sales Director

Vancouver, B.C. (October 30, 2016) – G3, manufacturer of cutting-edge backcountry ski and snowboard equipment, hired ski- and outdoor-industry veteran Chris Clark as its Sales Director, effective the week of Oct. 24. Clark comes to G3 from Outdoor Research, where he served as Director of Sales for North America. Over the...

November 1, 2016

Elevating a Classic, Western Rise® Releases the Elkton and Bailey Performance Flannels

Telluride, CO (November 1, 2016) Western Rise, makers of advanced performance lifestyle apparel, is proud to reveal the Elkton and Bailey Performance Flannels: a modern adaptation of the tried and true favorite—the Flannel Shirt. As Western Rise continues to expand it’s line of performance-driven stylish clothing, the Elkton and Bailey Flannels stay true to...

October 31, 2016

Gear Review for CampMaid Charcoal Chimney by Mike Shouts

You how it is when it comes to setting up a barbie: setting up the fire is a painstaking process and this handsome little guy, called Charcoal Chimney by CampMaid, is here to alleviate that ‘pain’. It is fine when you are in your backyard, but when you’re hitting up the wild,...

October 31, 2016

Costa Sunglasses Partners with Backbone Media

DAYTONA BEACH, Fla. (October 31, 2016) – Costa del Mar, the leader in polarized sunglasses, today announces Backbone Media as its communications agency of record. The Colorado-based agency will partner with Costa for public relations and media planning and buying, concentrating on its core fishing initiatives in North America. “Backbone Media’s experience with top-tier...

October 28, 2016

Feetures! Announces Winners of 2nd Annual “Pair Up” Sales Contest

Charlotte, NC - Feetures!, a leader in the performance sock category, has tallied the results of their 2nd annual “Pair Up” sales promotion, and is thrilled to announce the results. Nearly 50% of participating retailers achieved or surpassed the 1-to-1 sock to shoe ratio threshold and some stores more than quadrupled the national...

October 27, 2016

Upslope Brewing Celebrates Eight Years of Beer

BOULDER, Colo. (October 27, 2016) Fresh after a win at the 2016 Great American Beer Festival, Upslope Brewing is set to commemorate nearly a decade of award-winning beer, craft brewing innovation, and outdoor adventure. On Saturday, November 5, Upslope will celebrate its eighth anniversary by hosting a party at its Flatiron Park...

October 26, 2016

KEEN Hires Veteran Outdoor Industry Leader and Former CEO of Patagonia, Casey Sheahan as President

PORTLAND, OR. (October 26, 2016)  KEEN, a privately-owned outdoor footwear company, known for its original and versatile products, announces Casey Sheahan as its next President. With a decorated career spanning more than 35 years in the outdoor, athletic, and publishing industries, Sheahan joins KEEN to lead the business as it builds for...

October 26, 2016

Vasque’s 2017 Thru-Hike Syndicate Accepting Applications

Following another successful year on the trails, Vasque is excited to announce that the Thru-Hike Syndicate is now accepting applications for the 2017 season. The brand partner-powered ambassador program will see big changes next year as it adds another partner, LifeProof, and opens to people thru-hiking any long trail in the...

October 24, 2016

Mountainsmith Renews Partnership With National Ski Patrol & Debuts New Patrol Tour Lumbar Pack to NSP Members

(Golden, CO) - Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has renewed their long-standing partnership with the National Ski Patrol (NSP). In honor of the announcement, Mountainsmith collaborated with NSP to create the Patrol Tour, a lumbar pack designed specifically to help Patrollers best serve the mountain. The Patrol...

October 20, 2016

Darn Tough Vermont Stockpiles Market Share – Up 22%

Northfield, VT. (October 20th, 2016) – Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, continues to acquire market share through aggressive growth in multiple categories.  With a formidable annual sales forecast, Darn Tough is seizing upon opportunities in the Lifestyle, Junior...