PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 15, 2016
MUNK PACK®, Growth Leader in Cereal Category, Announces Momentum and New OATMEAL FRUIT SQUEEZE™ Flavor—Maple Pear Quinoa
(Greenwich, CT – August 15, 2016) – Driving growth in the cereal aisle, MUNK PACK® is excited to introduce a new flavor—Maple Pear Quinoa—to its popular line of Patent Pending, ready-to-eat OATMEAL FRUIT SQUEEZE™ snacks. Introducing New Flavor—Maple Pear Quinoa Packed with wholesome superfoods, like omega-3 rich flax and fiber and protein rich...
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August 15, 2016
Feetures! “Pair Up” Sales Contest Returns with Exciting New Incentives for Retailers
Charlotte, NC - Feetures!, a leader in the performance sock category, is excited to be re-launching their “Pair Up” sales contest this September following a successful debut in 2015. The promotion was developed to provide a fun, innovative incentive for run specialty retailers and associates to improve their customers’ in-store...
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August 12, 2016
Canoe & Kayak Names Dagger Athlete Adriene Levknecht Female Paddler of the Year 2016
GREENVILLE, S.C. (August 11, 2016) – Dagger is proud to announce that Canoe & Kayak Magazine awarded Dagger Pro Team Athlete Adriene Levknecht with Female Paddler of the Year for 2016. The 28-year-old female paddler is one of the top athletes, male or female, in the largely male-dominated sport of whitewater. “I am honored to win this award and feel grateful to...
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August 11, 2016
Upslope Brewing Company’s Limited Release Pumpkin Ale Returns for the Fall
BOULDER, Colo. (August 11, 2016) — Upslope Brewing Company, a nationally-decorated Boulder-based craft brewery, is proud to unveil its Limited Release Pumpkin Ale in 12-ounce four-packs for the first time this 2016 fall season. Upslope’s award-winning Pumpkin Ale (2011 Great American Beer Festival gold medal winner in the Field and Pumpkin...
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August 11, 2016
Seirus Innovation Taps Terra PR For Media Relations
Poway, CA (August 11, 2016) – Seirus Innovation, makers of patented snow sports and sun protection accessories, has hired Terra Public Relations to manage its public relations and strategy in North America. “Over the past 30 years, Seirus has grown to accommodate a wide variety of consumers, and we need a...
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August 9, 2016
MYSTERY RANCH Raises Over $1200 for Access Fund at Outdoor Retailer
Bozeman, MT. (August 9, 2016) – MYSTERY RANCH, an industry-leading pack company, focused on function, comfort, quality, and durability, celebrates another successful Outdoor Retailer Summer Market trade show, at which the company raised over $1200 for the Access Fund and the newly debuted Stein 62 backpack earned the Gear Junkie’s...
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August 9, 2016
Chaco Adds Embroidery and New Products To Customizable Footwear Program
ROCKFORD, Mich. (August 9, 2016) – Chaco is adding two major updates to its popular MyChacos custom footwear program. First introduced in 2012, the personalization program allows consumers to design their sandals and flips with a choice of webbing styles, colors, logos, outsole options, and more. “We’re excited to add even more options...
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August 8, 2016
Eagle Creek Rolls Out Pack-2-School Campaign
Creating connections to reach new markets and grow existing channels, Eagle Creek is rolling out a Pack-2-School campaign for Fall 2016. Focusing on college age students, the campaign seeks to expand market penetration by relating to the experiences of millennial consumers. The Pack-2-School campaign will micro-target students who encompass the...
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August 5, 2016
Cooperative Athletes Complete World T.E.A.M. Sports’ Coastal Team Challenge
Traveling 16 nautical miles by sea kayak along Long Island, New York’s southern coast, 16 developmentally-disabled athletes teamed with 16 able-bodied coaches successfully finished national non-profit World T.E.A.M. Sports’ August 2-3 Coastal Team Challenge. “Coastal Team Challenge was a tremendous success,” said Alex Rohman of TimeCapital, who directed the event...
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August 5, 2016
AMGA Welcomes New Partner Entre-Prises
Boulder, Colo. (August 5, 2016) – American Mountain Guides Association (AMGA) announces its newest partner, Entre-Prises, the world leader in custom climbing walls and climbing holds. On behalf of AMGA, Entre-Prises will gain better mind share with aspiring guides and mountaineers. Entre-Prises will benefit from AMGA’s education-oriented best practices and collaboration with...