PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 6, 2017
LifeStraw Names Four New Sales Rep Agencies to Drive Retail and Online Growth in the United States
LAUSANNE, Switzerland (Jan. 6, 2016) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, named four new sales rep agencies in the U.S. to enhance its sales in retail stores and online. Decker & Associates, Jeff2 Sales, M-5 Sales and Pursuit Sales have been...
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January 6, 2017
Adidas Outdoor Announces Partnership With Parley for the Oceans at Outdoor Retailer Winter Market 2017
LOS ANGELES (Jan. 6, 2016) – adidas Outdoor, the athletic brand in the outdoors, today announced it will expand adidas’ partnership with Parley for the Oceans, with outdoor specific footwear and apparel made from recycled ocean plastic at Outdoor Retailer Winter Market in Salt Lake City, Jan. 10-12, 2017. adidas entered into a...
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January 6, 2017
Mountainsmith Host’s 3rd Annual Cooler Tubes & Brews Event Benefitting the Continental Divide Trail Coalition
Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is celebrating the Continental Divide Trail Coalition at Outdoor Retailer Winter Market for the third year in a row. Back by popular demand and Mountainsmith’s continued commitment to the CDTC, the 3rd annual Cooler Tubes and Brews Benefit will take place on Wednesday, January...
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January 6, 2017
Dare 2b Introduces New Midweight Collection for Fall 2017
Portsmouth, NH (January 6, 2017) - Dare 2b is proud to debut their new Midweight Collection for fall 2017, showcasing technical jackets for peak performance with superior protection from the elements. The Midweight Collection features Dare 2b’s proprietary Endothermic Performance technology, which provides extra protection from the bitter cold with wool fill insulation...
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January 6, 2017
Seirus Introduces New Heat Touch®™ Technology Gloves for Winter ’17-‘18
San Diego, CA (January 6, 2016) - Seirus is pleased to debut their new Heat Touch®™ technology gloves for winter 2017, featuring a brand new 3000ultra lightweight battery, making it the world’s first glove to provide all day heat. Seirus’s exclusive Flexible Fusion™ heat panel brings warmth to the whole hand...
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January 6, 2017
OMEALS Continues to Increase US Distribution with New Big Rock Sports Partnership
Pembroke Park, Fl. (January 6, 2017) – OMEALS, the premium outdoor food brand with self-heating, fully cooked home-style meals and snacks that require no stove or fuel to heat, proudly announces a new partnership with Big Rock Sports, North America’s premier outdoor sporting goods distributor. Serving over 15,000 fishing, shooting, camping and marine...
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January 5, 2017
Salomon To Uncover Next Stars of Ultra Running at Three Invitational Academies
ANNECY, France — Salomon, a leading four-season mountain sports brand, is hunting for the next generation of undiscovered trail running stars, and offering a once-in-a-lifetime training opportunity for trail runners around the world. The Annecy-based brand will invite more than 40 athletes to attend one of three global Salomon Ultra Running Academies...
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January 5, 2017
Outdoor Foundation Announces Leadership Transition
WASHINGTON, D.C. (January 5, 2017) – The Outdoor Foundation board of directors announced today that the Foundation’s Executive Director, Chris Fanning, is resigning to become the Natural and Historical Resources Chief for Prince George’s County (located just outside of Washington, D.C.). The Outdoor Foundation board has established a search committee to lead...
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January 5, 2017
Craghoppers Introduces New Lightweight Men’s Collection
Portsmouth, NH (January 5, 2017) – Lightweight jackets are everyone’s best friend in winter. Craghoppers has released a collection of lightweight jackets that are a fit for any occasion. The Men’s Lightweight Collection for Winter 17 includes features such as GORE WINDSTOPPER integration, easily compactable, and excellent insulating ratings. Not only...
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January 5, 2017
Royal Robbins Introduces Fluorocarbon-free Outerwear for Fall 2017
SAN FRANCISCO, Calif. (January 5, 2017) —Royal Robbins’ Fall 2017 line of outerwear will feature a 100% non-fluorinated DWR treatment: an eco-friendly upgrade with the same waterproof performance features of its predecessor. The heritage apparel brand is in the midst of eliminating all fluorocarbon-based DWR treatments throughout the entire company to combat...
