PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 13, 2016
Mustang Survival Debuts Spring 2017 Flotation at ICAST Trade Show
Bellingham, WA – Mustang Survival®, the manufacturer of inspired technical solutions for the most demanding marine environments, is excited to debut their spring 2017 line during ICAST (International Convention of Allied Sportfishing Trades), from July 13-15. Mustang Survival will be exhibiting the additions to their fishing assortment with exciting new additions to their...
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July 13, 2016
Hydro Flask gift of $250,000 supports development of outdoor products degree program
BEND, Ore. – A generous gift from Hydro Flask, a Bend, Ore. -based company that designs and manufactures insulated stainless steel beverage and food flasks, will allow Oregon State University – Cascades to pursue the development of a bachelor’s degree program focused on outdoor products. The $250,000 gift will support the hiring...
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July 13, 2016
Mustang Survival Debuts New Categories for Spring 2017 at ICAST Trade Show
Bellingham, WA – Mustang Survival®, the manufacturer of inspired technical solutions for the most demanding marine environments, is excited to debut their Spring 2017 Range during ICAST (International Convention of Allied Sportfishing Trades), from July 13-15, 2016. Mustang Survival will be exhibiting their fishing-specific gloves and gear haulers, which offer high performance in...
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July 13, 2016
Vapur Packaging Gets a Sleek New Facelift
Oxnard, Calif. (July 13, 2016) – Vapur®, manufacturer of the flexible and reusable Anti-Bottle®, releases new, stylish and equally functional packaging for all Vapur water bottles. The sharp-looking new design takes on the shape of a Vapur bottle when filled with water, showcasing its flexibility, and includes graphics detailing product features -...
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July 13, 2016
Royal Robbins® Launches Clothing Recycling Initiative
SAN FRANCISCO, Calif. (July 13, 2016) — Returning to the company’s roots built upon environmental reverence and safekeeping, Royal Robbins takes a stance against sending clothing to landfills. With fast fashion taking a heavy toll on the planet, Royal Robbins’ new Royal’s Rewear Program encourages consumers to buy high quality, durable clothing made to last while...
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July 13, 2016
KEEN, Inc. Welcomes Industry Veteran Tyler LaMotte as VP of Brand Marketing
PORTLAND, Ore. (July 13, 2016) – KEEN, Inc., a values led, independently-owned outdoor and lifestyle footwear brand known for its original and versatile products, welcomes Tyler LaMotte as the company’s first-ever global Vice President of Brand Marketing. Bringing years of industry experience and a proven track record of successful brand marketing, LaMotte will lead...
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July 13, 2016
Icebug Debuts New Everyday Collection for Spring 2017
Bellingham, WA (July 13, 2016 )- Icebug is proud to debut their new Everyday footwear collection for spring 2017. Focusing on comfort and style with great lifestyle wearability, this collection is designed to handle everything from light day hikes to the walking the city streets. Fun, fashionable designs paired with premium...
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July 12, 2016
PMI Stanley Brand Names Lisa Wood New Marketing Director
SEATTLE, WA (July 12, 2016) – Pacific Market International (PMI) is pleased to announce the hire of Lisa Wood as the STANLEY brand’s marketing director. From the brand’s US headquarters in Seattle, Wood will help solidify the strong foothold the Stanley brand has created within existing markets while also driving growth and expansion...
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July 12, 2016
Setton Farms Premium Quality Pistachio Berry Blend Nominated for New Product Award
Terra Bella, CA (July 12, 2016) - Setton Pistachio of Terra Bella, Inc., the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley, is excited to announce its new, premium quality Pistachio Berry Blend has been nominated for the New...
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July 11, 2016
Fishpond Brings Function and Style to 2017 Product Line
DENVER (July 11, 2016) – Well-respected fly fishing and outdoor brand Fishpond continues to break barriers in design and function with its 2017 product introductions. Debuting July 13-15 at the International Fly Tackle Dealer show in Orlando at booth 433, Fishpond will bring its new products to market in fall 2016. Creating products...