June 28, 2016

Haibike Partners with Coastal Racing GNCC Race Team

SIMI VALLEY, Calif. (June 28, 2016) – Haibike, the pioneering German electric bike brand has teamed up with The Coastal Racing team. ATV, UTV and dirt bike team riders will be using Haibike high performance e-bikes at Grand National Cross Country (GNCC) series events. GNCC Racing is America’s premier off-road racing series featuring...

June 28, 2016

UCO Announces Revolutionary Strikable Fire Starter

UCO, the Washington manufacturer of essential outdoor lighting accessories, has developed a greener way to light a fire. UCO’s SweetFire is an innovative new strikable fire starter made from a sugarcane by-product called bagasse. This incredible material produces fewer greenhouse gas emissions when burned than are absorbed by the plants...

June 28, 2016

Strafe Appoints rygr Public Relations Agency of Record

ASPEN, Colo. (June 28, 2016) — Strafe, a technical apparel brand inspired by the pursuit of mountain adventure, partners with integrated marketing agency rygr to lead the brand’s public relations initiatives. “Strafe is growing at a tremendous rate right now,” says Pete Gaston, co-founder and president of Strafe. “I’m very excited...

June 23, 2016

Astral Lights Up Trail Shoe Market in Spring 2017

June 23, 2016 – Asheville, NC – The trails are about to make a new best friend. Astral’s new TR-1 Series represents a fresh generation of lightweight, performance trail shoes that feature Astral’s coveted G® rubber outsoles, Balanced Geometry™ Midsoles, and Astral’s ingenious Top Shank™ that reduces foot fatigue while allowing maximum trail conformity...

June 23, 2016

Klean Kanteen Teams up with Newport Folk Festival™

CHICO, Calif. (June 23, 2016) – Klean Kanteen, the leader in reusable stainless steel food and beverage solutions is teaming up with the Newport Folk Festival, an iconic American festival in Newport, Rhode Island held on July 22-24, 2016. Artists performing at this year’s festival include Ray Lamontagne, Graham Nash, Elvis Costello, and...

June 23, 2016

Red Paddle Co. Hits The Water with Backbone Media

VANCOUVER (June 23, 2016) – Red Paddle Co. North America., the United Kingdom-based maker of high performance, inflatable stand-up paddleboards, has selected Backbone Media to lead its North American public relations outreach program. “As Red Paddle Co. continues to grow and expand, we really want to build awareness across all...

June 23, 2016

Videographer Kate Hoof tells Compelling Story of World T.E.A.M. Sports’ Face of America Ride

Arlington, Virginia - Two disabled military veterans – one from the United States, another from Canada – are featured in a new video about national non-profit World T.E.A.M. Sports’ Face of America bicycle and hand cycle ride to Gettysburg from Virginia videographer Kate Hoof. With 600 participating cyclists from 36...

June 23, 2016

United By Blue Opens New Storefront in Manhattan

Philadelphia, PA (June 23, 2016) – United By Blue, an innovator and leader in socially responsible products and business practices, is pleased to announce the company’s first brand store in New York City is open for business. Located in the Nolita neighborhood in Manhattan, United By Blue’s latest store offers a...

June 23, 2016

15th Annual Jay Moriarity Memorial Paddleboard Race Sees New Faces Atop The Podium

CAPITOLA, CA (June 23, 2016) – At Saturday’s 15th Annual Jay Moriarity Memorial Paddleboard Race presented by New Leaf Community Markets, two first-time competitors climbed to the top of the podium. Robert Parucha, age 25, of Manhattan Beach, CA and Lachie Lansdown, 20, of Noosa Heads, Queensland, Australia grabbed victories in the Unlimited...

June 22, 2016

Stio Charges into Summer with New Jackson Hole Headquarters and Talented Hires

JACKSON, Wyo. (June 22, 2016) — Stio, the mountain lifestyle brand, today announced the company’s recent corporate headquarters relocation, which will support business growth and expansion, as well as the addition of five recent hires. The Jackson Hole-based company moved its headquarters from Wilson, Wyo. to Jackson in order to accommodate...