August 11, 2016

Seirus Innovation Taps Terra PR For Media Relations

Poway, CA (August 11, 2016) – Seirus Innovation, makers of patented snow sports and sun protection accessories, has hired Terra Public Relations to manage its public relations and strategy in North America. “Over the past 30 years, Seirus has grown to accommodate a wide variety of consumers, and we need a...

August 9, 2016

MYSTERY RANCH Raises Over $1200 for Access Fund at Outdoor Retailer

Bozeman, MT. (August 9, 2016) – MYSTERY RANCH, an industry-leading pack company, focused on function, comfort, quality, and durability, celebrates another successful Outdoor Retailer Summer Market trade show, at which the company raised over $1200 for the Access Fund and the newly debuted Stein 62 backpack earned the Gear Junkie’s...

August 9, 2016

Chaco Adds Embroidery and New Products To Customizable Footwear Program

ROCKFORD, Mich. (August 9, 2016) – Chaco is adding two major updates to its popular MyChacos custom footwear program. First introduced in 2012, the personalization program allows consumers to design their sandals and flips with a choice of webbing styles, colors, logos, outsole options, and more. “We’re excited to add even more options...

August 8, 2016

Eagle Creek Rolls Out Pack-2-School Campaign

Creating connections to reach new markets and grow existing channels, Eagle Creek is rolling out a Pack-2-School campaign for Fall 2016. Focusing on college age students, the campaign seeks to expand market penetration by relating to the experiences of millennial consumers. The Pack-2-School campaign will micro-target students who encompass the...

August 5, 2016

Cooperative Athletes Complete World T.E.A.M. Sports’ Coastal Team Challenge

Traveling 16 nautical miles by sea kayak along Long Island, New York’s southern coast, 16 developmentally-disabled athletes teamed with 16 able-bodied coaches successfully finished national non-profit World T.E.A.M. Sports’ August 2-3 Coastal Team Challenge. “Coastal Team Challenge was a tremendous success,” said Alex Rohman of TimeCapital, who directed the event...

August 5, 2016

AMGA Welcomes New Partner Entre-Prises

Boulder, Colo. (August 5, 2016) – American Mountain Guides Association (AMGA) announces its newest partner, Entre-Prises, the world leader in custom climbing walls and climbing holds. On behalf of AMGA, Entre-Prises will gain better mind share with aspiring guides and mountaineers. Entre-Prises will benefit from AMGA’s education-oriented best practices and collaboration with...

August 4, 2016

KEEN, Inc., Hires Footwear Industry Veteran John Eberle as GM of Outdoor, Lifestyle, and Kids

PORTLAND, Ore. (August 4, 2016) – KEEN, Inc., a values led, independently-owned outdoor and lifestyle footwear brand known for its original and versatile products, expands its depth of footwear industry experience and knowledge with the hire of John Eberle as the brand’s first-ever GM, Outdoor. With a decorated career in the industry for...

August 4, 2016

Leading Utah & US Businesses Show Strong Backing for a Bears Ears National Monument During Outdoor Retailers Show

Salt Lake City, UT (August 4th, 2016) – Fifteen leading companies attending the Outdoor Retailer Show, many from Utah, expressed support for a national monument designation for the Bears Ears area in the southeastern part of the state.  High-profile brands in action sports, health and outdoor recreation gathered for a press conference Thursday,...

August 2, 2016

Wilderness Systems Debuts New Accessories for Kayak Anglers

GREENVILLE, S.C. (August 2, 2016) – Wilderness Systems, the industry leader in kayak fishing innovation, today introduces an extensive array of new accessories designed to elevate kayak anglers’ experiences on the water. “Wilderness Systems is committed to providing our customers with new ways to customize and outfit our kayaks to meet the...

August 1, 2016

Peak Design, Mizu, and 1% For The Planet Present “The New Success” | OR DAY 2

Peak Design, Mizu, and One Percent For the Planet are proud to present The New ‘Success’ — how to be impactful and profitable at the same time, and why we need to redefine success for outdoor brands. Capitalism and conservation: thanks to a new wave businesses and orgs, these two forces are no...