June 7, 2016

Icebug Footwear Hires Green River Sales Group

Bellingham, WA (June 7th, 2016) - Icebug footwear is pleased to announce that they are expanding their sales representation with the hiring of Green River Sales, to cover CO, MT, UT, WY, NE, and NM. Located in Golden, Colorado, Green River Sales is headed by John McDonnell and Patrick Davis, who...

June 6, 2016

Sharkbanz Partners with MODOM SURF to Unveil First Shark Deterrent Leash for Surfers

Charleston, SC (June 6, 2016) – Sharkbanz, makers of magnetic shark repellent technology, is excited to announce its partnership with Australian surf company MODOM SURF. The two companies joined forces to launch the first-ever shark deterrent surfboard leash. The Shark Leash by MODOM features Sharkbanz patented magnetic technology integrated into the leash’s cuff to...

June 6, 2016

Three-day Mountain & Adventure Film Festival Gathering near Big Bear, CA announced

Film Festival Flix CEO, Benjamin Oberman, officially announced the Mountain & Adventure Film Festival's first 3 day, live event, MAFF Gathering. The MAFF Gathering will take place October 7th - 9th, 2016 in Big Bear CA, approximately 1.5 hours East of Los Angeles and an hour West of Joshua Tree. "We love film festivals"...

June 5, 2016

Sierra Designs Unveils Reinvigorated Brand Strategy

Sierra Designs, a heritage outdoor brand that has been creating groundbreaking products for more than 50 years, is pushing ahead with a reinvigorated brand identity and powerhouse management team. Eric Greene, formerly Kelty’s general manager, has taken the reins as GM and division vice president of the recently formed Exxel Outdoor...

June 3, 2016

Chaco Launches Third Annual Summer Event Tour

ROCKFORD, Mich. (June 3, 2016) – Chaco is on the road for its “Z The World Tour,” a summer-long trip with stops at some of the country’s biggest and best outdoor events and festivals. The tour kicked off at Dominion Riverrock on May 20-22 and made a second stop at a new-to-the-tour venue, Boston Calling on May 27-29. At each...

June 2, 2016

GU Energy Labs Teams Up with Verde Brand Communications

Berkeley, Calif. (June 2, 2016) – GU Energy Labs announces Verde Brand Communications as its public relations agency of record. Verde will work with GU to help athletes unlock the power of nutrition planning to fuel breakthrough performances in endurance activities and beyond. “Like our team at GU, Verde is a group of motivated...

June 2, 2016

A Summer Adventure Awaits

Golden, CO – With summer just getting under way, American Hiking Society has just the thing to get everyone out of the house and having fun: National Trails Day®. This Saturday, June 4, is American Hiking Society’s National Trails Day, when hundreds of thousands of individuals will be going on...

June 1, 2016

NOSO Puffy Patches Launch for Summer 2016

Jackson, WY (June 1st, 2016) – NOSO is proud to launch NOSO Puffy Patches for summer 2016, using a combination of crowdfunding and direct retailer outreach to make the patches accessible to the widest range of consumers, just in time for the biggest outdoor season. Based in Jackson, Wyoming, and...

June 1, 2016

Sciessent’s LAVA XL™ Becomes First ECO PASSPORT by OEKO-TEX® Certified Product in U.S.

Wakefield, Mass. - Sciessent today announced that Lava XL, a next generation odor control technology, has been awarded the ECO PASSPORT by OEKO-TEX® certification. OEKO-TEX® sets standards and evaluates products for potentially harmful substances. ECO PASSPORT helps brands achieve or maintain a high standard for health and human safety by assisting in the sourcing and use...

June 1, 2016

Katadyn® Launches Its Smallest, Most Compact Water Filter

Minneapolis, Minn. (June 1, 2016) — Katadyn is proud to announce the launch of its latest addition, the BeFree™. An integrated microfilter and flexible soft flask for backcountry and urban travel. The Swiss leaders in water filtration and purification partnered with SoftFlask™ technology leader Hydrapak® for an ultra-light .6L water filtration system. “Katadyn is a name...