PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 27, 2016
COBI “Connected Biking” System Proudly Announces Global Launch
FRANKFURT, Germany (July 27, 2016) – COBI, the first integrated system to transform your ride into a smart cycling experience, is now available for purchase in 34 countries and five different languages around the world. Designed and engineered in Germany, unveiled with a wildly successful Kickstarter campaign in 2014, and backed with...
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July 27, 2016
Perception’s Hi Life Kayak Embodies Fun on Water
GREENVILLE, S.C. (July 27, 2016) – Perception, a leader in recreational and touring kayaks for 40 years, today introduces the SUP-influenced Hi Life 11.0: a highly stable, sit-on-top kayak that can be paddled like a kayak or a SUP. “The Hi Life plays doubles duty. Paddle it like a smooth-tracking kayak or...
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July 27, 2016
Boardworks Introduces Rukus 10’6” SUP for All-Around Use
CARLSBAD, Calif. (July 27, 2016) – Boardworks, a leader in innovative and award-winning surfboards and standup paddle (SUP) boards, paddles, and accessories, unveiled today the Rukus 10’6”: an all-around SUP chock full of premium features at budget-friendly price point. “The Rukus sets a new standard for durability, convenience and ease of use for weekend...
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July 27, 2016
Smartwool Launches Industry’s Retail Associate “Insider” App
Smartwool recently debuted its new Smartwool Insider app, an innovative tool for retailer partners. The Smartwool Insider Program is designed to strengthen the brand’s personal relationships with wholesale retail associates via a mobile native app that features engaging Insider specific content and program exclusive rewards. “Our Insider app showcases products...
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July 27, 2016
Princeton Tec Moves to Larger New Jersey Facility
PENNSAUKEN, NJ (July 27, 2016) – Princeton Tec, makers of industry-leading lighting products for more than 40 years, recently completed the initial phase of its move into their new headquarters in Pennsauken, New Jersey. The new facility allows the family-owned company to simultaneously increase and streamline its operations, while creating...
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July 27, 2016
Embrace The Outdoors And Step Into Comfort With Bogs Footwear
Portland, Or. (July 27, 2016) – BOGS Footwear, known for their innovative technology and original prints, elevates their spring 2017 collection with a selection of multi-functional sandals and casual footwear, designed to embrace the outdoors in comfort. With core-technologies – like Rebound cushioning, BOGS Max-Wick™, and DuraFresh bio-technology – and a 100% satisfaction guarantee,...
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July 26, 2016
Adventure Technology Elite Series Now Available in Straight Shaft with Carbon and Carbon Duraweave™ Constructions
GREENVILLE, S.C. (July 26, 2016) — Adventure Technology announces today that its coveted Elite Series touring and whitewater paddles will now be available in a straight shaft option featuring AT’s proprietary carbon and carbon Duraweave™ constructions, making these best-in-class paddles stronger, lighter and more powerful than ever before. The AT Elite Series is...
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July 26, 2016
Spring 2017, Gregory sets new standard in lightweight packs and introduces new technology in hydration
Continuing its legacy in developing backpacks that are worn, not carried, Gregory introduces four new pack lines for Spring 2017 that set a new standard in their respective categories. The common theme – going lighter, with better, more ventilated suspension systems, and new approaches to staying hydrated. In the category...
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July 26, 2016
Ibex Outdoor Clothing Partners with The Renewal Workshop to Refurbish Returns and Excess Inventory
WHITE RIVER JUNCTION, VT (July 26, 2016) — Ibex Outdoor Clothing, manufacturer of premium technical Merino wool apparel and accessories, is proud to be a founding brand partner of The Renewal Workshop to refurbish Ibex’s “unsellable” returns and excess inventory beginning in Fall 2016. Founded by apparel industry veterans Nicole Bassett and...
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July 26, 2016
Come Celebrate TGR’s 21st Birthday
JACKSON, Wyo. (July 26, 2016) Teton Gravity Research (TGR), the global leader in youth-culture media, is pleased to announce the release and global tour of its film, Tight Loose, a project that marks the media house’s twenty-first year in business. The film will premiere September 17 at Jackson Hole Mountain Resort in Teton Village, WY. Come...