PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 8, 2016
EORA Summer Shows Are Heating Up
EORA’s June trade shows held in Somerset, NJ, Greenville, SC, Manchester, NH, and Lakeland, FL, finished up strong with increased participation from retailers and sales reps. Hundreds of product lines were shown in each location, with a focus on softgoods, footwear, and accessories, among other categories. In addition, attendees participated...
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July 7, 2016
Valley Forge Face of America Route Inspires Disabled Military Veterans
San Antonio, TX – The popularity of national non-profit World T.E.A.M. Sports’ annual Face of America bicycle and hand cycle ride from the Pentagon to the historic Civil War battlefields at Gettysburg, Pennsylvania encouraged launching of a companion route in 2016. This new route, beginning at George Washington’s Revolutionary War winter camp at Valley Forge,...
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July 7, 2016
Hundreds of Thousands of Americans Drawn to Trails
Golden, CO—American Hiking Society’s National Trails Day® (NTD) motivated outdoor enthusiasts all across America to venture into parks and forests on June 4, 2016. Individuals, trail clubs, non-profits, businesses, and land managers hosted thousands of events from coast to coast in honor of NTD. This year event hosts offered Americans more...
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July 6, 2016
Upslope Brewing Company Announces 2016 Summer Gold (Can) Rush
Boulder, Colorado (July 6, 2016) — Upslope Brewing Company, a nationally-decorated Boulder-based craft brewery, has launched a brand new Summer 2016 campaign to provide its fans and loyal drinkers with the opportunity to win 100 prizes given away in a golden ticket-style scavenger hunt. One hundred golden cans have been...
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July 6, 2016
Gregory Mountain Products Launches Goal Zero Packs
SALT LAKE CITY, Utah (July 6, 2016) – The Baltoro 75 GZ and women’s Deva 70 GZ by Gregory Mountain Products, a longtime leader in backpacks and adventure travel gear, are available to Gregory dealers across the country this fall. Gregory has teamed up with portable power manufacturer Goal Zero (GZ), to...
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July 5, 2016
UCO Introduces Grown-Up Outdoor Lighting Collection
45 years after its Original Candle Lantern hit the market, heritage lighting brand UCO is proud to introduce a grown-up collection of outdoor lighting accessories. These versatile lanterns represent a new elevated standard in outdoor lighting. The result is a collection of lanterns that are easy to pack, simple to place and...
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July 5, 2016
Niner Bikes Hires New Inside Sales Manager and Independent Midwest Sales Representative
July 5, 2016 (Fort Collins, CO) – Niner Bikes has hired Linda Travis as Inside Sales Manager along with Scott Sherman as the company’s newest Independent Midwest Sales Representative. Linda Travis makes the move from Sierra Trading Post, where she handled website planning for the immense retailer. “Linda brings a lot...
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July 4, 2016
Mountainsmith Riding Wave of Momentum Heading into Summer ‘16
Golden, CO (July 4, 2016) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is riding a wave of momentum after posting record year-over-year growth to date in every major product category, expanding the brand’s design and marketing teams, and creating strategic partnerships within newly tapped markets. Mountainsmith is in high demand...
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June 30, 2016
ElliptiGO, Inc. joins MetroConnect Program to expand international growth
SAN DIEGO, Calif. (June 30, 2016)– ElliptiGO is pleased to announce it has been selected to take part in the MetroConnect Program, a comprehensive export support program run by the World Trade Center San Diego and designed to help San Diego companies accelerate their global growth. The announcement will be made later today...
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June 30, 2016
Adventure Technology Welcomes Erik Boomer to its Pro Team
Greenville, S.C. (June 30, 2016) – Adventure Technology today welcomed legendary paddler and adventure photographer Erik Boomer to its pro team. “Boomer made a name for himself paddling some of the world’s wildest whitewater with first descents in the United States and Canada,” said Evan Lyendecker, marketing director for Adventure Technology. “Erik truly embodies...