August 18, 2016

Electric Kicks Off Legends of the Volt Tour

Electric announces that its coast-to-coast Legends of the Volt Tour is under way. A mobile retail showroom has been created to show Electric’s commitment to local retail across the country and celebrate the brand’s return to independence. The Legends of the Volt Tour will offer coastal communities the opportunity to engage with...

August 17, 2016

Supconnect Awards Boardworks Muse ‘Best Overall SUP’ for 2016

CARLSBAD, Calif. (August 17, 2016) — Boardworks, the manufacturer of high-performance surfboards, standup paddleboards, paddles, and accessories, received a prestigious 2016 Supconnect Editor’s Choice Award for ‘Best Overall SUP’ for the Muse 10’6”. The win comes on the heels of Supconnect’s 2015 Gear of the Year awards for Boardworks’ exceptional Sirena and Joy Ride Flow. Boardworks designed all...

August 16, 2016

Adaptive Athletes to Compete in World T.E.A.M. Sports’ Adventure Team Challenge New York

Harris, New York – National non-profit World T.E.A.M. Sports’ popular Adventure Team Challenge New York returns to Harris and the grounds of The Center for Discovery September 8-9. Bringing together teams of developmentally-disabled athletes and able-bodied coaches, the annual outdoor sporting event features bicycling, water sports, mountain climbing, geocaching, and a multi-activity obstacle course. “World...

August 15, 2016

Tepui Tents Puts Rooftop Tent Category on the Map with Six Awards at 2016 Outdoor Retailer Summer Market

SANTA CRUZ, Calif. (August 15, 2016) — In only its second year as an exhibitor at Outdoor Retailer Summer Market (ORSM), Tepui Tents, a leading innovator in rooftop tents and shelters, collected six editorial awards and accolades from major media outlets, including Popular Mechanics, Outside, Gear Junkie, Men’s Journal, The Manual and Elevation Outdoors. Each...

August 15, 2016

MUNK PACK®, Growth Leader in Cereal Category, Announces Momentum and New OATMEAL FRUIT SQUEEZE™ Flavor—Maple Pear Quinoa

(Greenwich, CT – August 15, 2016) – Driving growth in the cereal aisle, MUNK PACK® is excited to introduce a new flavor—Maple Pear Quinoa—to its popular line of Patent Pending, ready-to-eat OATMEAL FRUIT SQUEEZE™ snacks. Introducing New Flavor—Maple Pear Quinoa Packed with wholesome superfoods, like omega-3 rich flax and fiber and protein rich...

August 15, 2016

Feetures! “Pair Up” Sales Contest Returns with Exciting New Incentives for Retailers

Charlotte, NC - Feetures!, a leader in the performance sock category, is excited to be re-launching their “Pair Up” sales contest this September following a successful debut in 2015. The promotion was developed to provide a fun, innovative incentive for run specialty retailers and associates to improve their customers’ in-store...

August 12, 2016

Canoe & Kayak Names Dagger Athlete Adriene Levknecht Female Paddler of the Year 2016

GREENVILLE, S.C. (August 11, 2016) – Dagger is proud to announce that Canoe & Kayak Magazine awarded Dagger Pro Team Athlete Adriene Levknecht with Female Paddler of the Year for 2016. The 28-year-old female paddler is one of the top athletes, male or female, in the largely male-dominated sport of whitewater. “I am honored to win this award and feel grateful to...

August 11, 2016

Upslope Brewing Company’s Limited Release Pumpkin Ale Returns for the Fall

BOULDER, Colo. (August 11, 2016) — Upslope Brewing Company, a nationally-decorated Boulder-based craft brewery, is proud to unveil its Limited Release Pumpkin Ale in 12-ounce four-packs for the first time this 2016 fall season. Upslope’s award-winning Pumpkin Ale (2011 Great American Beer Festival gold medal winner in the Field and Pumpkin...

August 11, 2016

Seirus Innovation Taps Terra PR For Media Relations

Poway, CA (August 11, 2016) – Seirus Innovation, makers of patented snow sports and sun protection accessories, has hired Terra Public Relations to manage its public relations and strategy in North America. “Over the past 30 years, Seirus has grown to accommodate a wide variety of consumers, and we need a...

August 9, 2016

MYSTERY RANCH Raises Over $1200 for Access Fund at Outdoor Retailer

Bozeman, MT. (August 9, 2016) – MYSTERY RANCH, an industry-leading pack company, focused on function, comfort, quality, and durability, celebrates another successful Outdoor Retailer Summer Market trade show, at which the company raised over $1200 for the Access Fund and the newly debuted Stein 62 backpack earned the Gear Junkie’s...