PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 28, 2016
PeopleForBikes and Cottonelle Announce 2016 National Bike Challenge
Boulder, Colo. (April 28, 2016)— PeopleForBikes announces the fifth annual National Bike Challenge in partnership with Kimberly-Clark’s Cottonelle Products Brand. The Challenge will unite 100,000+ bicycle riders to pedal 75 million miles from May 1, 2016 until September 30, 2016. The 2016 Challenge offers a redesigned look, new user experience,...
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April 28, 2016
OIA and Outdoor Foundation Announce Intermountain Region Wins the Industry-Wide Competition to Get the Most Kids Outside
April 28, 2016 (Boulder, CO.) – Tapping into the competitive nature of the outdoor industry, Outdoor Foundation (OF) and Outdoor Industry Association (OIA) announced today that the Intermountain Region of the US won ‘What Region Rocks?’ the industry-wide competition that challenged outdoor companies and employees to see who could help get the most kids outside. In...
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April 28, 2016
Current Drives Launches Folding Prop for Higher Speed and Efficiency
Seattle, WA (April 28, 2016) - Seattle based company, Current Drives, Inc. creator of the ElectraFin®, the first and only electric conversion kit for stand up paddle boards, will debut a newly designed folding propeller at the Northwest Paddling Festival in Issaquah, Washington on May 6-7th. Festival go-ers will have the chance to test-ride the...
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April 27, 2016
Maven Introduces Elite, Customizable Spotting Scope
LANDER, Wyoming (April 27, 2016) — Maven Outdoor Equipment Company, the Wyoming-based customizable gear brand, is pleased to announce the latest addition to its optics lineup, the S.1 spotting scope. The brand’s first scope, will be available in both straight (S.1S) and angled (S.1A) versions, and are equipped with a...
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April 27, 2016
2016 OIA Friend of the Outdoor Industry Award Recipients Announced
President Barack Obama will be given the 2016 OIA Friend of the Outdoor Industry Award during this year’s Capitol Summit for his support of the outdoor industry throughout his two terms in office. The Outdoor Industry Association (OIA) awards are given to elected leaders who have consistently demonstrated support for the...
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April 27, 2016
Darn Tough Vermont Appoints Mark Yardley Vice President of Sales
Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, is excited to announce Mark Yardley has joined the brand as Vice President of Sales. Yardley joins Darn Tough from W.L Gore & Associates where he was tasked with strategic business development for...
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April 26, 2016
Dagger’s 2016 Team Roster Boasts World-Renowned Paddlers
GREENVILLE, S.C. (April 26, 2016) – Team Dagger is proud to announce its 2016 roster of world-class kayakers. This year, outstanding athletes, adventurers, entrepreneurs and filmmakers make up the larger, more diversified team. "Team Dagger’s 2016 roster is made up of some of the best paddlers in the world. Our athletes continue to inspire people to...
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April 26, 2016
Sierra Designs Announces Partnership with Packing It Out
Boulder, CO. –– Sierra Designs, a heritage outdoor brand with more than 50 years of experience creating innovative products, is proud to announce its partnership with the Packing It Out team, a group of thru-hikers raising awareness of litter conditions along America’s trails. Packing It Out’s mission is to inspire a...
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April 26, 2016
Upslope Brewing Co Brews Premium Craft Beer Exclusive to Utah Market
BOULDER, Colo. (April 26, 2016) — Upslope Brewing Company, the Boulder-based brewery with national craft beer acclaim, is excited to announce a new beer brewed exclusively for the Utah market. This Belgian Style Blonde Ale brewed with guava meets the states requirement to be sold both in grocery and convenient stores,...
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April 26, 2016
Honey Stinger Adds Low Sugar Snack Bar Category
STEAMBOAT SPRINGS, Colo. (April 26, 2016)—Honey Stinger, the leading manufacturer of honey-based energy food, is introducing a new, low sugar snack bar line to its growing roster of energy foods. These new Snack Bars are made with simple gluten free ingredients such as organic honey, organic apples, nuts and seeds, all...
