PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 29, 2016
Boardworks Takes Fitness to New Waters with the Verve 11′
CARLSBAD, Calif. (July 29, 2016) – Boardworks, a leader in innovative and award-winning surfboards and standup paddle (SUP) boards, paddles, and accessories, unveiled today the Verve 11’: a small, lightweight board optimized for touring, fitness and recreational races. “The Verve 11 is perfect for fitness enthusiasts and weekend warriors who want a stable, efficient...
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July 29, 2016
OMEALS Picks Up Momentum Media PR as Agency of Record
Boulder, Co. (August 1, 2016) – OMEALS, a premium outdoor foods brand with self-heating, fully cooked meals and snacks, has selected Momentum Media PR as its public relations agency of record. Starting immediately, Momentum will work with the OMEALS team to build brand awareness and strengthen media presence across traditional, digital and social channels....
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July 29, 2016
KEEN, Inc., Continues to Innovate with New, Custom UNEEK Footwear Robot to Debut at Outdoor Retailer Summer Market
PORTLAND, Ore. (July 29, 2016) – Continuing the growth and success of its industry-disrupting UNEEK footwear platform, KEEN, Inc. (KEEN), a values led, independently-owned outdoor and lifestyle footwear brand, is taking on the next innovative challenge of automating the process of footwear manufacturing with the introduction of the UNEEK footwear Robot. The Robot will debut at the...
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July 29, 2016
LUNA Sandals Launches All New 2017 Collection
LUNA Sandals, the premier US manufacturer of adventure sandals, will be introducing their all new 2017 sandal line at the Outdoor Retailer Summer Market. Bringing innovation and simplicity to the world of outdoor performance sandals, LUNA’s new line will include Vibram®‘s award winning Megagrip compound, an upcycled tire tread outsole model, and many design...
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July 28, 2016
Wilderness Systems Reveals Patent-Pending Helix PD™ Pedal Drive
GREENVILLE, S.C. (July 28, 2016) – Wilderness Systems ushers in a new wave of innovation with the debut of its sleek, high performance, patent-pending Helix PD Pedal Drive—the most efficient and intuitive pedal system ever engineered. “Propulsion is the next frontier in kayak fishing. The Helix PD Pedal Drive was optimized for all-day...
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July 28, 2016
Major Increase in Sales for Brooks-Range Mountaineering in 2016
San Leandro, Calif. (July 28, 2016) – Sales are on the rise for Brooks-Range Mountaineering in 2016, with a 28 percent increase in the first two quarters of the year. The winter season kick-started the growth thanks largely to driving sales from shelters and sleeping bags. Available now, the Drift series sleeping...
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July 28, 2016
AlpineAire Debuts New, Unique Snack Line for 2017
Minneapolis, Minn. (July 28, 2016) — AlpineAire, a pioneer and leader in the freeze-dried food marketplace for over 30 years, announced today their new Snack Line collection of sweet and savory snack mixes, fruit blends and first to market instant, just-add-water dips and super smoothies. "Our newly developed AlpineAire Snack Line includes unique first-to-market instant...
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July 28, 2016
Perception Introduces Escapade 10’6” SUP
Greenville, S.C. (July 28, 2016) – Perception, a leader in recreational and touring kayaks for 40 years, today unveiled the Escapade 10’6”: a super stable SUP that’s durable enough to last year after year of family vacations and weekend adventures. “The Escapade offers durable performance at a budget-friendly price,” said Evan Lyendecker,...
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July 28, 2016
Former Bachelor Star and Agriculture Ambassador Chris Soules Shares His Story on CarbonTV’s American Elements
DETROIT, MI — July 28, 2016 — CarbonTV’s award-winning documentary series American Elements profiles former Bachelor star Chris Soules. The short film is available today for streaming on www.carbontv.com and related CarbonTV OTT apps. After being in the Hollywood spotlight on the Bachelor season 19, the Bachelorette, and Dancing with the Stars, Soules...
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July 28, 2016
evo Partners with Backbone Media
SEATTLE (July 28, 2016) – Seattle-based action sports and outdoor retailer evo announced today it is teaming up with Backbone Media to drive public relations in North America. evo is an innovative sport and lifestyle retailer with roots in the Pacific Northwest, featuring gear, clothing and accessories with an emphasis on accompanying events, art,...
