PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 6, 2016
Upslope Brewing Company Announces 2016 Summer Gold (Can) Rush
Boulder, Colorado (July 6, 2016) — Upslope Brewing Company, a nationally-decorated Boulder-based craft brewery, has launched a brand new Summer 2016 campaign to provide its fans and loyal drinkers with the opportunity to win 100 prizes given away in a golden ticket-style scavenger hunt. One hundred golden cans have been...
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July 6, 2016
Gregory Mountain Products Launches Goal Zero Packs
SALT LAKE CITY, Utah (July 6, 2016) – The Baltoro 75 GZ and women’s Deva 70 GZ by Gregory Mountain Products, a longtime leader in backpacks and adventure travel gear, are available to Gregory dealers across the country this fall. Gregory has teamed up with portable power manufacturer Goal Zero (GZ), to...
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July 5, 2016
UCO Introduces Grown-Up Outdoor Lighting Collection
45 years after its Original Candle Lantern hit the market, heritage lighting brand UCO is proud to introduce a grown-up collection of outdoor lighting accessories. These versatile lanterns represent a new elevated standard in outdoor lighting. The result is a collection of lanterns that are easy to pack, simple to place and...
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July 5, 2016
Niner Bikes Hires New Inside Sales Manager and Independent Midwest Sales Representative
July 5, 2016 (Fort Collins, CO) – Niner Bikes has hired Linda Travis as Inside Sales Manager along with Scott Sherman as the company’s newest Independent Midwest Sales Representative. Linda Travis makes the move from Sierra Trading Post, where she handled website planning for the immense retailer. “Linda brings a lot...
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July 4, 2016
Mountainsmith Riding Wave of Momentum Heading into Summer ‘16
Golden, CO (July 4, 2016) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is riding a wave of momentum after posting record year-over-year growth to date in every major product category, expanding the brand’s design and marketing teams, and creating strategic partnerships within newly tapped markets. Mountainsmith is in high demand...
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June 30, 2016
ElliptiGO, Inc. joins MetroConnect Program to expand international growth
SAN DIEGO, Calif. (June 30, 2016)– ElliptiGO is pleased to announce it has been selected to take part in the MetroConnect Program, a comprehensive export support program run by the World Trade Center San Diego and designed to help San Diego companies accelerate their global growth. The announcement will be made later today...
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June 30, 2016
Adventure Technology Welcomes Erik Boomer to its Pro Team
Greenville, S.C. (June 30, 2016) – Adventure Technology today welcomed legendary paddler and adventure photographer Erik Boomer to its pro team. “Boomer made a name for himself paddling some of the world’s wildest whitewater with first descents in the United States and Canada,” said Evan Lyendecker, marketing director for Adventure Technology. “Erik truly embodies...
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June 29, 2016
American Hiking Society Receives The North Face 2016 Explore Fund Grant
SILVER SPRING, MD- June 28, 2016 –American Hiking Society (AHS) is proud to announce The North Face awarded a 2016 Explore Fund grant in support of Volunteer Vacations, a trail stewardship program that engages individuals, families, and communities through recreation, conservation, and historic preservation of America’s hiking trails and public lands....
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June 29, 2016
Intova Introduces New Marine Grade Action Cameras
Intova continues its tradition of creating innovative products for every adventure with the addition of two new marine grade action cameras. The X2 and HD2 both offer high quality video and photo capabilities in a rugged and compact package. These cameras are the first in their class to offer a built-in...
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June 29, 2016
Sierra Designs Introduces New Skurka Collection
Sierra Designs continues to push ahead and inspire new adventures with a limited edition collection developed with National Geographic and Outside magazines’ “Adventurer of the Year,” Andrew Skurka. At just 35 years old, Skurka has hiked more than 30,000 miles – the equivalent of traveling around the world one and a half times. These products...