June 29, 2016

Sierra Designs Introduces New Skurka Collection

Sierra Designs continues to push ahead and inspire new adventures with a limited edition collection developed with National Geographic and Outside magazines’ “Adventurer of the Year,” Andrew Skurka. At just 35 years old, Skurka has hiked more than 30,000 miles – the equivalent of traveling around the world one and a half times. These products...

June 29, 2016

Vibram USA Launches FiveFingers Brand Ambassador Program

June 29, 2016 (CONCORD, Mass.) – Vibram®, the worldwide leader in high performance soles and creator of the Vibram FiveFingers® articulated toe shoe, today announced that it is launching a FiveFingers brand ambassador program. “From adventurists to photographers, from powerlifters to authors, the Vibram FiveFingers community of brand ambassadors challenges the norm...

June 29, 2016

Black Diamond Equipment Anchors Spring 2017 Collection in Climbing and Lighting

June 29, 2016  (Salt Lake City) -- Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, today unveiled its spring 2017 line-up of new and improved equipment and apparel. The focus on climbing is stronger than ever, with a selection of gear that addresses both indoor and...

June 28, 2016

VOORMI® Unveils Dual Surface™ UL Technology

Pagosa Springs, CO (June 28, 2016) — VOORMI®, an innovator of domestically sourced Precision Blended Wool fabrics and apparel, is proud to unveil DUAL SURFACE™ UL Precision Blended Wool Technology. This technology, a key building block of the new All-Season Lightweight Collection by VOORMI, leverages the brand’s precision blending capabilities...

June 28, 2016

Haibike Partners with Coastal Racing GNCC Race Team

SIMI VALLEY, Calif. (June 28, 2016) – Haibike, the pioneering German electric bike brand has teamed up with The Coastal Racing team. ATV, UTV and dirt bike team riders will be using Haibike high performance e-bikes at Grand National Cross Country (GNCC) series events. GNCC Racing is America’s premier off-road racing series featuring...

June 28, 2016

UCO Announces Revolutionary Strikable Fire Starter

UCO, the Washington manufacturer of essential outdoor lighting accessories, has developed a greener way to light a fire. UCO’s SweetFire is an innovative new strikable fire starter made from a sugarcane by-product called bagasse. This incredible material produces fewer greenhouse gas emissions when burned than are absorbed by the plants...

June 28, 2016

Strafe Appoints rygr Public Relations Agency of Record

ASPEN, Colo. (June 28, 2016) — Strafe, a technical apparel brand inspired by the pursuit of mountain adventure, partners with integrated marketing agency rygr to lead the brand’s public relations initiatives. “Strafe is growing at a tremendous rate right now,” says Pete Gaston, co-founder and president of Strafe. “I’m very excited...

June 23, 2016

Astral Lights Up Trail Shoe Market in Spring 2017

June 23, 2016 – Asheville, NC – The trails are about to make a new best friend. Astral’s new TR-1 Series represents a fresh generation of lightweight, performance trail shoes that feature Astral’s coveted G® rubber outsoles, Balanced Geometry™ Midsoles, and Astral’s ingenious Top Shank™ that reduces foot fatigue while allowing maximum trail conformity...

June 23, 2016

Klean Kanteen Teams up with Newport Folk Festival™

CHICO, Calif. (June 23, 2016) – Klean Kanteen, the leader in reusable stainless steel food and beverage solutions is teaming up with the Newport Folk Festival, an iconic American festival in Newport, Rhode Island held on July 22-24, 2016. Artists performing at this year’s festival include Ray Lamontagne, Graham Nash, Elvis Costello, and...

June 23, 2016

Red Paddle Co. Hits The Water with Backbone Media

VANCOUVER (June 23, 2016) – Red Paddle Co. North America., the United Kingdom-based maker of high performance, inflatable stand-up paddleboards, has selected Backbone Media to lead its North American public relations outreach program. “As Red Paddle Co. continues to grow and expand, we really want to build awareness across all...