February 10, 2016

Hydro Flask Unveils New Color Collections

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, is excited to introduce 11 new refreshingly bold colors across its hydration, coffee, beer and food collections. The new hues include Cobalt, Lava, Graphite, Forest, Plum, Pacific, Mango, Kiwi, Tangelo, Citron and Mint. The new colors complement old favorites like Black,...

February 10, 2016

Addaday Supports Specialty, Launches with Locally.com

As more and more brands grow their direct-to-consumer business, often at the expense of brick and mortar dealers, one fitness company has found an online commerce tool that actually supports specialty retailers.  Addaday, the massage and fitness tool company, has partnered with Locally to help Addaday shoppers find their products in stock at...

February 10, 2016

Mountain & Adventure Film Festival announces 1st Athlete endorsers

In a groundbreaking move, the Film Festival Flix Mountain & Adventure Film Festival has announced the formation of the first team of athlete endorsers in the film festival / film tour / film series category. The festival's inaugural team of athletes includes Alex Honnold, Steph Davis, Sasha DiGiulian, Jeremy Jones,...

February 9, 2016

Sciessent Launches Fluorocarbon-Free CURB Durable Water Repellent

Wakefield, Mass. (February 9, 2016) - Sciessent, the leading provider of antimicrobial and odor adsorption solutions for the textile and apparel industries, is proud to announce the release of CURB, a new, fluorocarbon-free durable water repellent (DWR) fabric finish. Able to easily, effectively, and affordably provide enhanced, breathable protection from rain and...

February 8, 2016

Burley Joins Forces with Groundswell PR

Eugene, OR (February  8, 2016)- Burley Design, known for its award winning recreational transport gear, child carriers, jogging strollers and balance bikes, is excited to announce their partnership with Groundswell PR to oversee its digital influencer and media relations in the cycling, parenting, outdoor and active lifestyle categories. “We are so excited to...

February 5, 2016

Mountainsmith Names Decker & Associates as Southeast Sales Agency

Golden, CO (February 5, 2016) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has appointed Decker & Associates as its new sales agency for the Southeast region, covering independent retailers and specialty chain stores from Virginia to Louisiana. The Virginia-based company has specialized in representing action and leisure sports brands for...

February 5, 2016

World T.E.A.M. Sports’ Adventure Team Challenge Comes Alive in New Videos

Two fresh videos from national non-profit World T.E.A.M. Sports document the excitement and inspiration of the organization’s inclusive Adventure Team Challenge events in Colorado and in North Carolina. These events, hosted in Colorado in September and in North Carolina in November 2015, brought together teams of disabled and able-bodied athletes for an...

February 3, 2016

Sage, RIO, and Casting for Recovery Partner to Send Women Fly Fishing

Bainbridge Island, Wash. (February 3, 2016) – Sage Manufacturing, the industry leading fly rod and reel manufacturer, and line, leader, tippet manufacturer, RIO Products, continued partnership with non-profit Casting for Recovery (CfR) and had an another amazing year in 2015. Through a portion of sales from Sage’s GRACE Outfit and RIO’s customRIO Gold...

February 3, 2016

SJK (Slumberjack) Signs Verde Brand Communications for Public Relations Support

Boulder, Colo. – Slumberjack, recently rebranded as SJK, today announced a strategic partnership with Verde Brand Communications for traditional public relations support. Effective immediately, Verde will manage all media relations for the 58-year-old outdoor and hunting brand. With a successful line of camping equipment and growing line of hunting gear, SJK will look...

February 3, 2016

Dagger’s Highly Acclaimed New Nomad Launches

GREENVILLE, S.C. (February 3, 2016) — Dagger will now offer whitewater kayakers a modernized version of the Nomad, the best-selling creek boat of all time. Starting today, specialty retailers will begin selling the newly redesigned Nomad in size large, with sizes small and medium arriving in April 2016. “We modernized and optimized the...