September 15, 2015

The New Primal Introduces Meat Sticks for Fall 2015

Charleston, SC (September 15, 2015) - The New Primal — makers of the world’s healthiest, most responsibly sourced 100% grass-fed beef and free-range turkey jerky — will introduce their latest snack product, Beef and Turkey Meat Sticks, at Natural Products Expo East in Baltimore (Booth 9028). The New Primal Meat...

September 15, 2015

Vista Outdoor Selects Backbone Media as Public Relations Agency

CLEARFIELD, Utah, September 15, 2015 – Vista Outdoor Inc.(NYSE:VSTO), a global designer, manufacturer and marketer of products in the outdoor sports and recreation markets, has appointed active lifestyle agency Backbone Media as its agency of record for communications strategy and public relations outreach. “This is an exciting period of growth for...

September 14, 2015

Field Trip Jerky Names Backbone Media Public Relations Agency of Record

BROOKLYN, N.Y. (Sept. 14, 2015) — Field Trip Jerky, purveyor of premium, all-natural jerky, has partnered with leading active lifestyle agency Backbone Media to manage its public relations activities. “Field Trip Jerky and Backbone both believe in the power of getting outside and we want to provide the ingredients necessary...

September 2, 2015

Norwegian-Based Sweet Protection Announces North American Distribution Plans

Broomfield, COLO. (For Immediate Release) – Norwegian-based Sweet Protection, designers of cutting edge helmets and apparel for whitewater, snowsports, and mountain biking, is proud to announce their plans for distribution to the North American Market. With new headquarters scheduled to open in Broomfield, CO in October, 2015, Sweet will add a...

September 1, 2015

Michelob Ultra Partners with American Hiking Society to make the Outdoors Superior Again

NEW YORK (Sept. 1, 2015) – Michelob ULTRA, a Superior Light Beer, is tapping the American Hiking Society (AHS) for a toast to the great outdoors. Through its Superior Trails program, the brand has worked with AHS to identify 10 deserving trails across the country and is giving hikers the...