December 3, 2015

Confluence Outdoor Announces Promotion in Product Management to Support Business Growth

GREENVILLE, S.C. (December 3, 2015) — Confluence Outdoor, the industry’s leading watersports company, today appointed Hastings Blumer, Director of Product Management for Confluence’s surf, stand up paddleboard and paddle brands: Boardworks and Adventure Technology. Blumer previously led strategic product line development for Adventure Technology, the company’s premium performance paddle brand, as the product manager. Confluence...

December 3, 2015

Setton Farms Chef Ambassadors Join Forces With Thug Kitchen This Holiday Season

Terra Bella, CA (December 2, 2015)- Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- announced that vegan chef ambassadors Heather Bell and Jenny Engel of Spork Foods have teamed up with the...

December 3, 2015

Atlas Snow-Shoe Co. Introduces Reengineered Run Snowshoe to its 2016 Collection

Seattle, Wash. (December 3, 2015) – Atlas Snow-Shoe Co., the worlds leading innovator of performance snowshoes, is excited to announce the launch of its new Run snowshoe model. A staple of the Atlas Speed Series, the Run has a proven track record of delivering confident footing, technical performance, and a lightweight...

December 3, 2015

Chaco Adds Custom Flips To MyChacos Personalization Program

ROCKFORD, Mich. (December 3, 2015) – In 2012, Chaco introduced its successful MyChacos custom footwear program, empowering consumers to create their own unique designs of the iconic Z sandal. Today, the market leader in performance sandals is expanding its personalization program to include customizable Chaco Flips, assembled in the United States. Beginning on November 30,...

December 2, 2015

World T.E.A.M. Sports’ Inaugural Adventure Team Challenge North Carolina Thrills Teams

Eight teams of five athletes from ten states came together November 13-15 at the U.S. National Whitewater Center in Charlotte for the inaugural Adventure Team Challenge North Carolina. Created by national non-profit World T.E.A.M. Sports and presented by MetLife, each participating team included two athletes with disabilities, one being a wheelchair user. Under...

December 2, 2015

Tubbs Snowshoes’ Ambassador Program Grows in 2016

Seattle, Wash. — Tubbs Snowshoes, a global leader in snowshoe technology and snowshoe education, announces the fourth season of its Ambassador Program, introducing new faces from across North America to add to the current team roster. This year, Tubbs expands its program to feature over 30 brand ambassadors, all of who help spread...

December 2, 2015

Royal Robbins Invests in Public Relations Support and New Marketing Leadership

Royal Robbins, a heritage outdoor apparel brand, today named Verde Brand Communications as its agency of record for brand communications to drive product awareness in trade, endemic, and broad markets. Industry veteran Aaron Carpenter of AVC Consulting will also advise Royal Robbins on brand strategy, sales, marketing, digital strategy, ecommerce, and teambuilding....

December 2, 2015

Jones Snowboards Welcomes Sammy Luebke To International Team

Truckee, Calif. (Dec 2, 2015) - Jones Snowboards is thrilled to announce the addition of rider Sammy Luebke to the Jones’ International Team. Based in Truckee, Luebke is an experienced and exceptionally talented snowboarder and a competitor on the Freeride World Tour. A veteran at age 26, Luebke has been a sponsored...

December 2, 2015

DeLorme Encourages Parents to Give the Best Gift of All This Holiday Season

YARMOUTH, ME – (December 2, 2015) – DeLorme, maker of the award-winning inReach satellite communicator with GPS, launched a holiday campaign this week with a positive message aimed at parents, caregivers and loved ones: give your children the gift of adventure and change their lives forever. The multi-faceted campaign includes a...

December 1, 2015

IceMule Coolers Appoints Darby Communications as PR Agency of Record

St. Augustine, FL – December 1st, 2015 - IceMule Coolers, manufacturer of portable, high-performance soft coolers, announces their partnership with boutique Public Relations firm, Darby Communications. Effective immediately, Darby Communications will implement a public relations and social media campaign to broaden brand awareness for IceMule Coolers’ versatile product line of mobile adventure...