March 4, 2016

Stick It and Win It with Teton Gravity Research’s Seventh Annual International Grom Contest

JACKSON, Wyo. (March 4, 2016) The annual contest held by Teton Gravity Research (TGR), a leading youth culture, adventure and action sports media brand, is opening for entry on March 7 for all skiers and snowboarders under the age of 18. Grom \gräm\ n : short for grommet. Origin: California. A surf culture slang...

March 4, 2016

OUTSIDE TV, Teton Gravity Research and Anthill Films Announce New TV Series – UnReal

Westport, Conn. (March 4, 2016) OUTSIDE TV, America’s preeminent active and adventure television network, in conjunction with Teton Gravity Research (TGR) and Anthill Films, announce the premiere of a new TV series titled, UnReal. The series is a behind the scenes look at the progressive mountain bike film UnReal, released in 2015....

March 2, 2016

Petzl Announces Exclusive Partnership with USA Climbing

SALT LAKE CITY, Utah (March 2, 2016) — USA Climbing, the national governing body of competition climbing, today named Petzl as its exclusive lighting and safety sponsor. As part of the long-term strategic partnership, Petzl will sponsor more than 200 events, including local, regional, divisional and national competitions. “Petzl is the premier brand in the climbing safety marketplace, period....

March 2, 2016

2016 Copp-Dash Inspire Award Grant Recipients Announced

The Copp-Dash Inspire Award, sponsored by Black Diamond Equipment, La Sportiva, Mountain Hardwear and Patagonia, announced the 2016 winners of the climbing grant established in memory of American climbers Jonny Copp and Micah Dash who were killed in an avalanche in China in May 2009, along with filmmaker Wade Johnson....

March 1, 2016

Diamondback Launches Level Link Suspension, Achieving Unmatched Performance in Catch, Release Trail Bikes

KENT, Washington (March 1, 2016) — Diamondback Bicycles, one of North America’s most well-known and respected cycling brands, unleashes Level Link, a patent-pending short-link, four-bar suspension system, in two new mountain bike models available today: the Catch 27.5+ and 27.5-inch Release. “Working with suspension visionary Luther Beal, we set out with a...

March 1, 2016

Outdoor Industries Women’s Coalition Now Accepting Applications for Second Annual Pitchfest

BOULDER, Colo., March 1, 2016 - Applications are now open for the Outdoor Industries Women’s Coalition (OIWC) Pitchfest, which gives female entrepreneurs an opportunity to pitch their business to some of the most influential CEOs and influencers in the active outdoor industries. The event will be held on August 2 in...

March 1, 2016

FITS socks Selects Groundswell PR to Head Up Media and Influencer Relations

FITS®, makers of the best fitting performance socks in the market place, announced it has appointed Groundswell PR to oversee its media and influencer relations in the outdoor, fitness and natural products arenas, as well as manage the brand’s social media outlets. “Groundswell lives the high-performance, genuinely adventurous lifestyle we...

February 29, 2016

New Belgium Brewing Joins The Conservation Alliance

Bend, Ore., February 29, 2016 – The Conservation Alliance announces New Belgium Brewing as the newest member of the organization. With a deep-rooted commitment to environmental stewardship, Fort Collins, Colorado-based New Belgium honors nature at every turn of its business. This new partnership will continue to help support and bolster The Conservation Alliance’s efforts to...

February 29, 2016

Setton Farms Launches Wellness at Work Award

Terra Bella, CA (February 29, 2016)- Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- will be searching for the nation’s healthiest work place with the launch of their Wellness at Work...

February 29, 2016

Hydro Flask Acquired by Helen of Troy

Bend, OR (February 29, 2016) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, today announced it will be acquired by a subsidiary of Helen of Troy (NASDAQ, NM:  HELE), a leading global consumer products company. Helen of Troy will add Hydro Flask to its strong portfolio of well-recognized and trusted...