February 16, 2016

Hydro Flask Receives Coveted iF Design Award

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, has won an iF Design Award for its new insulated Flex Cap. The annual industrial design competition dates back to 1953 and selects products based on their design quality, workmanship, choice of materials, degree of innovation, environmental friendliness, functionality, visualization, safety, branding and...

February 12, 2016

Olivia Kim Pop-In-Shop Selects Smartwool for Lifestyle Socks

Smartwool, the leading run, snow and active lifestyle merino sock and apparel company, is proud to announce that Nordstrom will stock select men’s lifestyle socks in seven stores across the country. Smartwool® socks will be included in Olivia Kim’s avant-garde fashion pop-in-shop, the Heartbreak Club, in select department stores nationwide....

February 12, 2016

Skiers Turn Boston Streets into Playground During Record Breaking Winter

JACKSON, Wyo. (February 12, 2016) In conjunction with the Polartec Big Air at Fenway, Teton Gravity Research (TGR), a leading youth culture, adventure and action sports media brand, is dropping an interpretation of Boston during last year’s record breaking winter. Bostonians will experience the underbelly of modern day street skiing filmed...

February 11, 2016

Thermacell Repellent Fights Aedes Mosquitoes that Carry Zika, Dengue, and Chikungunya

BEDFORD, Mass. (February 11, 2016) -- Thermacell repellent products create a 15ft x 15ft zone of protection that repels mosquitoes, including Aedes mosquitoes, the type of mosquito that spreads the Zika, dengue, and chikungunya viruses. With tens of millions of documented annual cases of these diseases worldwide*, using a repellent...

February 11, 2016

Upslope Brewing’s Award-Winning Belgian Style Pale Ale and Tap Room Series Dunkelweizen Kick-off the Spring Releases

BOULDER, Colo. (Feb 11, 2016) — Upslope Brewing Company, the Boulder-based brewery with national craft beer acclaim, is announcing the re-release of their spring seasonal Limited Release Belgian Style Pale Ale and the first 2016 installment of the Tap Room Series, a Dunkelweizen. These two beers will be available for a...

February 10, 2016

Fenway Sports Management and Teton Gravity Research Announce Boston-themed Entertainment Line-up at Polartec Big Air at Fenway Park

JACKSON, Wyo. (February 10, 2016) – Fenway Sports Management (FSM) and the U.S. Ski and Snowboard Association (USSA) announced today the Polartec Big Air at Fenway, an officially sanctioned U.S. Grand Prix Tour competition, featuring the world’s top skiers and snowboarders, taking place at Fenway Park in Boston on February 11-12....

February 10, 2016

Outdoor Industries Women’s Coalition Recognizes Sally McCoy, Longtime CamelBak CEO, with Lifetime Achievement Award

BOULDER, Colo., February 10, 2016 - The Outdoor Industries Women’s Coalition (OIWC), the only national organization dedicated to workplace diversity and inclusion by expanding opportunities for women in the outdoor, snow, run, and bike industries, recently recognized Sally McCoy, longtime CamelBak CEO, with its OIWC Lifetime Achievement Award. McCoy was recognized...

February 10, 2016

Ibex Outdoor Clothing Partners with Locally.com to Support Specialty Retailers

WHITE RIVER JUNCTION, VT (February 10, 2016) — As Ibex Outdoor Clothing continues to expand its wholesale channel in a constantly evolving retail environment, the manufacturer of premium technical Merino wool apparel and accessories announces that it has partnered with Locally.com to better support its specialty retailers. Powering local product...

February 10, 2016

Hyperlite Mountain Gear Dials In Commitment to Trails, Partners with CDTC, PCTA

On February 3, Hyperlite Mountain Gear cemented partnerships with two of the largest trail organizations in the United States—the Pacific Crest Trail Association and the Continental Divide Trail Coalition. “We’re committed to getting outdoor adventurers into the mountains and onto the trails because that’s where they achieve their most optimal selves,”...

February 10, 2016

Hydro Flask Unveils New Color Collections

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, is excited to introduce 11 new refreshingly bold colors across its hydration, coffee, beer and food collections. The new hues include Cobalt, Lava, Graphite, Forest, Plum, Pacific, Mango, Kiwi, Tangelo, Citron and Mint. The new colors complement old favorites like Black,...