Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.
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February 15, 2024
Tailwind Nutrition announces 2024 sponsored athlete team
DURANGO, Colo. (Feb. 15, 2024)/OUTDOOR SPORTSWIRE/ – Tailwind Nutrition announces its 2024 Tailwind Athlete Team which includes 21 athletes whose specialties range across the spectrum of endurance sports. The team includes Tailwind athlete and ultrarunning icon Courtney Dauwalter, who last year won the Western States 100, Hardrock 100, and Ultra Trail du...
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February 13, 2024
Pub Beer Brings Cheap Fun to the Après as the Official Beer of Natural Selection Tour in Collaboration with 10 Barrel Brewing
BEND, Ore., (February 13, 2024) /OUTDOOR SPORTSWIRE/ – Pub Beer, the flagship brand of 10 Barrel Brewing, proudly announces its partnership with Natural Selection. As The Official Après Beer of Natural Selection Tour, Pub Beer adds its inaugural title sponsorship with snowboarding’s most progressive competition to a growing list of partners...
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February 12, 2024
Atomic X Protect Our Winters Ski Giveaway
/OUTDOOR SPORTSWIRE/ – Deeply committed to driving the sport of skiing into the future, both through design innovation and increased sustainability efforts, Atomic has been gathering scientific data from lifecycle assessments and addressing the environmental impact of its products. In partnership with Protect Our Winters, a nonprofit environmental organization dedicated...
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February 8, 2024
Mammut teams up with accomplished mountain climber and guide Lindsey Hamm
WILLISTON, Vermont (Feb 8, 2024)/OUTDOOR SPORTSWIRE/ – Leading performance mountain equipment manufacturer for more than 160-years, Mammut welcomes Lindsey Hamm to its roster of elite mountain athletes. Hamm, an American Mountain Guide Association (AMGA) certified guide, has traveled the world establishing routes in Zanskar, India and Pakistan. In addition to her passion...
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February 7, 2024
GU Energy collaborates with Rising Hearts for a third year to sponsor an indigenous runner at WSER
/OUTDOOR SPORTSWIRE/ - GU Energy Labs is once again partnering with the nonprofit Rising Hearts to sponsor an indigenous runner for the 2024 Western States Endurance Run. GU has worked closely with Rising Hearts to lift up indigenous runners and help provide opportunities for access to historically underserved communities and...
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February 6, 2024
Renowned Skier and Lakota Activist Connor Ryan Joins Forces with A New Earth Project Advocate Team
LAGUNA BEACH, CA (February 6, 2024)/OUTDOOR SPORTSWIRE/ – A New Earth Project, the sustainability initiative of Atlantic Packaging, proudly welcomes professional skier, Lakota activist, and captivating storyteller, Connor Ryan, to its advocate team. Wes Carter, founder of A New Earth Project and president of Atlantic Packaging, made the announcement today, highlighting the...
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January 30, 2024
Kye Petersen and Mammut forge new partnership, uniting a freeskiing legend with the leader in mountain gear innovation
WILLISTON, Vermont (Jan. 30, 2024)/OUTDOOR SPORTSWIRE/ – Leading performance mountain equipment manufacturer for more than 160-years, Mammut welcomes world-renowned freeskier Kye Petersen to its team of athletes and ambassadors. The partnership marks a significant step in Mammut's commitment to the skiing community, bringing on board one of the most influential and skilled...
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January 30, 2024
Kari Traa Announces Sponsorship of 50th Annual Slumberland American Birkebeiner
Hayward, Wis. – January 30, 2024 /OUTDOOR SPORTSWIRE/ - Kari Traa, a rapidly expanding global brand in women’s sportswear, proudly announces its sponsorship of the historic 50th Annual Slumberland American Birkebeiner known as “The Birkie”. The Birkie is North America’s largest and most esteemed cross-country ski marathon where skiers traverse...
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January 26, 2024
Dovetail Workwear Announces New Maven Brand Ambassador, Lisa Congdon International Artist, Author, Activist, And Avid Cyclist
PORTLAND, OREGON (January, 2024) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear - the largest exclusively women’s workwear brand in the northern hemisphere - is elated to announce internationally recognized illustrator, author, activist, and avid cyclist Lisa Congdon as its newest Maven ambassador. Congdon’s colorful, graphic illustrations have graced art exhibits, murals, books, and...
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January 23, 2024
Sun Valley Resort To Host 2024 Toyota U.S. Alpine Championships Presented by Stifel
Sun Valley, ID (Jan. 23, 2024) /OUTDOOR SPORTSWIRE/ - Sun Valley Resort is proud to host the Toyota U.S. Alpine Championships presented by Stifel for the second year in a row, kicking off March 20, 2024. The alpine racing event, which runs March 20-24, welcomes elite Stifel U.S. Alpine Ski...