Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.
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February 27, 2024
Backcountry Access Announces Second Year as Official Snow Safety Partner of the Natural Selection Tour
February 27, 2024 / Seattle, WA /OUTDOOR SPORTSWIRE/ – Backcountry Access has signed on for a second year as the official snow safety sponsor and product supplier of the Natural Selection Tour. Brainchild of professional snowboarder Travis Rice, The Natural Selection Tour is an international snowboarding competition tour that showcases...
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February 26, 2024
Tifosi Welcomes Pickleball Trendsetter Tyson Apostol to Influencer Program
Watkinsville, GA /OUTDOOR SPORTSWIRE/ – Tifosi Optics, a leading sport and lifestyle sunglasses brand, is proud to announce the brand’s latest influencer–pickleball icon, Tyson Apostol. Apostol’s celebrity persona both on and off the pickleball court will help highlight Tifosi as a leading sunglass option for America’s fastest growing sport. Prior to...
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February 22, 2024
Ultimate Direction Announces its 2024 Athlete Team Roster
BOULDER /OUTDOOR SPORTSWIRE/ – Ultimate Direction, the leader in innovative hydration solutions products for self-propelled athletes of all disciplines, is pleased to announce its 2024 athlete team roster. Celebrating the unique pursuits and interests in the sport of running, fastpacking, and setting FKTs, the brand has selected 18 athletes who are...
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February 21, 2024
Norrøna Ambassador Sets World Record for the Fastest Trek to the South Pole
OSLO (Feb. 21, 2024)/OUTDOOR SPORTSWIRE/ – Norrøna ambassador and French polar explorer Vincent Colliard has set a new world record for the fastest solo and unsupported trek to the South Pole from Hercules Inlet. He covered 1140km in 22 days, 6 hours and 8 minutes, breaking the previous world record by almost...
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February 20, 2024
Tailwind Nutrition athletes and reigning Birkie champions prepare for largest Nordic race in America
Cable, Wis. (Feb. 20, 2024)/OUTDOOR SPORTSWIRE/ –Tailwind Nutrition athletes Alayna Sonnesyn (4x winner), David Norris (2023 winner) and Jessica Yeaton are gearing up for the 50th annual American Birkebeiner (The Birkie) nordic ski race on Feb. 24, where they will race from Cable to Hayward, Wisconsin. “The Birkie has been a...
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February 20, 2024
Rab Climbing Film El Valle del Silencio Set For World Debut at Boulder International Film Festival
Louisville, CO /OUTDOOR SPORTSWIRE/ – Rab and Lowe Alpine, industry leaders in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that the company’s new film, El Valle del Silencio, will make its world debut at the 2024 Boulder International Film Festival Feb. 29...
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February 15, 2024
Tailwind Nutrition announces 2024 sponsored athlete team
DURANGO, Colo. (Feb. 15, 2024)/OUTDOOR SPORTSWIRE/ – Tailwind Nutrition announces its 2024 Tailwind Athlete Team which includes 21 athletes whose specialties range across the spectrum of endurance sports. The team includes Tailwind athlete and ultrarunning icon Courtney Dauwalter, who last year won the Western States 100, Hardrock 100, and Ultra Trail du...
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February 13, 2024
Pub Beer Brings Cheap Fun to the Après as the Official Beer of Natural Selection Tour in Collaboration with 10 Barrel Brewing
BEND, Ore., (February 13, 2024) /OUTDOOR SPORTSWIRE/ – Pub Beer, the flagship brand of 10 Barrel Brewing, proudly announces its partnership with Natural Selection. As The Official Après Beer of Natural Selection Tour, Pub Beer adds its inaugural title sponsorship with snowboarding’s most progressive competition to a growing list of partners...
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February 12, 2024
Atomic X Protect Our Winters Ski Giveaway
/OUTDOOR SPORTSWIRE/ – Deeply committed to driving the sport of skiing into the future, both through design innovation and increased sustainability efforts, Atomic has been gathering scientific data from lifecycle assessments and addressing the environmental impact of its products. In partnership with Protect Our Winters, a nonprofit environmental organization dedicated...
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February 8, 2024
Mammut teams up with accomplished mountain climber and guide Lindsey Hamm
WILLISTON, Vermont (Feb 8, 2024)/OUTDOOR SPORTSWIRE/ – Leading performance mountain equipment manufacturer for more than 160-years, Mammut welcomes Lindsey Hamm to its roster of elite mountain athletes. Hamm, an American Mountain Guide Association (AMGA) certified guide, has traveled the world establishing routes in Zanskar, India and Pakistan. In addition to her passion...